Release No. 2 Grand Opening of "Roadside Station Houjo" at 11:00 a.m. on April 25 (Fri.)!

Michi no Eki Hojo" (operated by Takahito Kawagoe, President of Hoshitolink Co., Ltd.), which has been developed by the Ministry of Land, Infrastructure, Transport and Tourism and the town of Hokuei, will hold its grand opening at 11 a.m. on Friday, April 25, 2025. From the same day, a variety of original souvenirs and gourmet foods will be available, taking advantage of local products such as locally grown vegetables and fruits delivered from contract farmers, crabs, and "Nebarikko" dune long bean.

First release: https://www.atpress.ne.jp/news/432133

Official website: https://michinoeki-hojo.com

Grand opening of "Roadside Station Hojo" at 11:00 a.m. on April 25 (Fri.)

An interactive "food theme park" packed with the charms of Hokuei-cho, Tottori

The concept of the facility is "to bring smiles and energy to your faces with the abundant nature and delicacies of Hokuei-cho.

The area surrounding Hokuei-cho is blessed with fertile black earth brought by Mt. Daisen, and a wide variety of agricultural products such as Daiei watermelon, one of the leading production areas in western Japan, vegetables, fruits, and flowers are grown in this fertile land. In addition, the dune land produces a variety of attractive specialties such as long potatoes, rakkyo (Japanese cucumber), and grapes, making this area a veritable "treasure house of food ingredients.

The "Michi no Eki Hojo" (Roadside Station) was established in such a rich area. Named after the place name "Hojo," which means "abundant harvest," this roadside station is a hands-on "food theme park" that features a variety of delicious foods from all over the prefecture and the nation, including Hokuei-cho's prized foodstuffs.

In the northern area of the facility, there is an auto-camping site with a spectacular view of the Hojo Sand Dunes and the Sea of Japan. In the south area, which will be newly opened, there will be a sales area with a variety of products, including vegetables and fruits delivered by contract farmers, livestock products, marine products, various processed products, and souvenirs, as well as handmade prepared foods and boxed lunches. Many original souvenirs using local specialties such as crab and "Nebarikko" dune long bean will also be available. The restaurant, which seats approximately 100 people both inside and on the terrace, offers a variety of unique gourmet dishes that can only be enjoyed here, mainly using crabs and "Nebarikko" dune long potatoes.

South Area: Original products featuring local vegetables and specialties

In the goods sales corner in the south area, you will find a wide variety of locally grown vegetables, fruits, livestock and marine products, processed foods, souvenirs, prepared foods, boxed lunches, and original products using local specialties such as crabs and nebari-kko (a local delicacy).

<Example of products> *Prices include tax (8%).

Hot and tender Nebarikko Potage: 735 yen

Hot and tender Nebarikko Potage 735 yen

Tottori Rakkyo Japanese dressing 864 yen

Tottori Rakkyo Japanese dressing 864 yen

Mainichi Powder 13 kinds in total

Portable size: 238 yen and up / Regular size: 594 yen and up

A spoonful of rakkyo 1,059 yen

Brown sugar baum with soybean flour 1,728 yen

Brown sugar baum topped with soybean flour: 1,728 yen

Zarame no hoshi furufuru kasutera: 1,080 yen

Roughly-sweetened star-filled cake 1,080 yen

Caramel baum like wind ripples: 1,188 yen

Caramel baum like wind ripples: 1,188 yen

Refreshing pear sweet potato: 240 yen per piece

Restaurants in the south area: A diner, a bakery, and a sweets store where you can taste "Nebarikko," a long dune yam.

The restaurant, which seats approximately 100 people both inside and on the terrace, offers a wide variety of menu items made mainly from local ingredients!

The "Dune Megumi Nebarikko Shokudo" offers a menu that can only be tasted here, making the most of the local specialty "Nebarikko" dune yam and crab, "Sunadori Sweets" offers sweets using "Nebarikko" dune yam and "Shirobara Milk" which has many fans, and a curry with a deep taste and spice flavor. The "Toritori Bakery" offers unique curry bread that is a cross between curry with a deep spice flavor and various gourmet foods. Please enjoy the unique taste of Hokuei-cho and Tottori that only this station can offer.

Dunes' Megumi Nebarikko Shokudo (Restaurant)

This cafeteria offers a wealth of ingredients grown in Hokuei-cho, a town with gentle breezes, as well as the blessings of the dunes that stretch along the seashore. The menu includes fresh seafood such as crab, "Nebarikko," a long, sticky, sweet, and rich dune potato, Daisen ruby, Tottori wagyu beef, Daisen chicken, and other ingredients that Hokuei-cho in Tottori Prefecture is proud of.

<Menu Example> *Prices include tax (10%).

Crab Nebatoro Don: 1,738 yen (Allergy: Crab, egg, wheat, yam)

Crab Nevatoro-don: 1,738 yen

Nebarikko Shokudo Sashimi Set Meal <6 pieces> 2,398 yen (Allergy: Crab, shrimp, dairy, salmon, soybean)

Nebarikko Cheese Yaki Curry 1,188 yen (Allergy: egg, milk ingredient, wheat, yam, beef, soybean, pork, chicken, apple, gelatin)

Nebarikko Cheese Yaki Curry - 1,188 yen

Tottori Wagyu] Beef Yakiniku Set Meal: 1,958 yen (Allergy: Wheat, milk ingredients, beef, yams, sesame, soybeans)

Sand dune soba 1,298 yen (Allergy: buckwheat, wheat, egg, milk ingredients, yam, soybean, mackerel)

Dune seafood rice bowl: 1,628 yen (Allergy: egg, wheat, yam)

Dune soba: 1,298 yen / Dune seafood rice bowl: 1,628 yen

Crab bowl: 2,728 yen (Allergy: crab, egg, wheat, salmon roe, soybean)

Tottori Round trip three-stage bowl of rice topped with a superb view: 7,150 yen (Allergy: crab, shrimp, egg, wheat, milk ingredients, salmon, soybeans, chicken, and yams)

Tottori three-tiered bowl of rice topped with a superb view: 7,150 yen

Nebayama Kaisen Dosari Don: 2,508 yen (Allergy: wheat, salmon, yam, salmon roe, sesame, soybean)

Nebayama Kaisen Dotsuri Don: 2,508 yen

■Toridori Bakery

Tottori Prefecture is one of the top consumers of curry roux in Japan. Tottori Bakery offers "gourmet and unique" curry bread wrapped in curry, which is loved by the residents of Tottori Prefecture. We hope you will enjoy this new type of "gourmet curry bread" that combines the deep flavor of curry with spices and a variety of gourmet foods.

<Menu Example> *Prices include tax (8%).

Nebari-kko Cheese Curry Bread Nebarikko Cheese Curry Bread 480 yen

Curry Bread with Minced Beef Tongue 350 yen

Crab Curry Bread (Sakaiminato Crab) 700 yen

Seafood Curry Bread - 300 yen

Seafood Curry Bread: 300 yen

Example of Toridori Bakery Menu

Nobiru! Nebarikko Cheese Curry Bread 480 yen

Suna Toridori Sweets

We offer sweets that can be enjoyed with all five senses, inspired by Tottori's sand dunes, which are like "living art" that change their expression depending on the season and climate. The sweets include "soft" with the richness of "Shirobara Milk," which has many fans, "Nobiru Soft" using "Nebarikko," a specialty of long dunes, and "soft" reminiscent of dunes with plenty of "Maple Sand" poured over it. and other exciting and visually pleasing items.

<Example of menu items> *Prices include tax (10%). For takeout, a tax rate of 8% will be applied.

Sunakake Nebarikko Soft Milk: 580 yen (Allergy: milk ingredients, wheat, soybeans, yam)

Sunakake Nebarikko Soft Milk: 580 yen

Sunagake Nebaricco Soft Caramel 580 yen (Allergy: Dairy ingredients, wheat, soybeans, Japanese yam)

Sunakake Nebarikko Soft Caramel: 580 yen

Stretchable and soft soft mix: 500 yen (allergy: dairy ingredients, wheat, soybeans, and yam)

Stick Tart: Pear Caramel/Chocolate/Anko Cheese 800 yen each (Allergy: Wheat, Egg, Dairy, Soy)

Sand Pudding Various kinds of pudding

Custard 350 yen (Allergy: milk ingredient, egg)

Maple with sand 400 yen (Allergy: milk ingredient, egg, soybean)

Stretchy caramel 420 yen (Allergy: milk ingredient, egg, soy)

Caramel 450 yen (Allergy：Dairy ingredient・Egg)

Pear 450 yen (Allergy：Dairy ingredient・Gelatin)

Watermelon: 450 yen (Allergy: dairy ingredient/gelatin)

Various sand dune puddings: custard 350 yen / maple with sand 400 yen / caramel 420 yen / caramel 450 yen / pear 450 yen / watermelon 450 yen

Dune parfait: coffee/caramel, 980 yen each (allergy: dairy ingredients, wheat, soybeans, yam)

Dune parfait - coffee/caramel - 980 yen each

Oasis Soda 400 yen

Pear cider 420 yen

Watermelon cider 420 yen

Pear smoothie 600 yen

Watermelon smoothie 600 yen

(Allergy: None)

Oasis Soda 400 yen / Pear Cider 420 yen / Watermelon Cider 420 yen / Pear Smoothie 600 yen / Watermelon Smoothie 600 yen

Media Preview/Pre-opening/Grand Opening Overview

April 24 (Thursday) Media preview

Date & Time: April 24, 2025 (Thursday) 10:00 - 11:30 a.m.

Target: Members of the media only

April 24 (Thursday) Pre-opening

Date: April 24, 2025 (Thursday) 12:00 - 16:00

Target: General visitors (town residents only)

April 25 (Friday) Grand Opening

Date: Friday, April 25, 2025

Activities：10:00~ Opening ceremony (Mayor's speech, congratulatory speeches by guests, ribbon-cutting ceremony, etc.)

　　　11:00 - Grand opening

Target: Members of the media and general visitors

Outline of Facilities

Name ： Michi-no-Eki Hojo

Location ： (South Area) 1525-92 Kunisaka, Hokuei-cho, Tohaku-gun, Tottori

　　　　　　　 (North Area) 488-1, Tai, Hokuei-cho, Tohaku-gun, Tottori

Area : approx. 106,000m2(South area: approx. 18,000m2, North area: approx. 88,000m2 including auto campsites)

　　　　　　　 North area: approx. 88,000m2 including auto campsites)

Total floor space: Station building 1,658.70 m2, attached building 275.91 m2, barbecue building 92.74 m2

Building structure: (Station building) One-story wooden structure, steel-framed in part; attached building: One-story steel-framed structure,

　　　　　　　 (Barbecue building) One-story wooden structure

Parking: 254 standard cars (including 7 heartfull cars and 2 EVs) / 36 large cars / (available 24 hours a day)

　　　　　　　 (available 24 hours a day) Total: 290 vehicles

Facilities: Restrooms/information facilities, rest facilities, nursing rooms,

　　　　　　　 Local promotion facilities (sales facilities, eating and drinking facilities, kids' corner, auto campsites), disaster prevention facilities, restrooms, information facilities, lounge facilities, nursing rooms, and a restaurant,

　　　　　　　 Emergency power generation facilities,

　　　　　　　 water receiving tank, sewage storage tank

Hours of operation: 9:00-17:00

　　　　　　　 [Sales Corner] 9:00-17:00

　　　　　　　 [Restaurant] 10:00-17:00 (LO16:00)

Facility management and operation: Hoshito-Link Co.

Official website : https://michinoeki-hojo.com

South Area: Sales Corner, Restaurant

South Area: Sales Corner/Restaurant

North Area：Hojo Auto Camp Ground

North area: Hojo Auto Camp Ground

■Company Profile

Company name: Hoshitoh Link Co.

Representative: Takahito Kawagoe, President

Location: 6-2, Matsukami, Hojo-cho, Toeki-gun, Tottori Prefecture

Main Business: Management and operation of "Hojo" Roadside Station, development of sightseeing souvenirs,

　　　　　　　 Development, production and sales of tourist souvenirs, processing and sales of crafts and folk crafts, sales of food products, management of restaurants, local trading company business,

　　　　　　　 Management of restaurants, business related to regional trading company business

Official website: https://hoshitolink.com/