New Facial Courses Responding Immediately to Beauty Needs Hydro Splash W Peeling", Debut at Beauty World Japan Tokyo2025

BE-WAVE Inc. (Location: Yokohama City, Kanagawa Prefecture; President: Masako Okuyama), a comprehensive wholesaler of beauty products and equipment for salons, will premiere a new facial esthetic course "Hydro Splash W Peeling" that meets today's beauty needs at "Beauty World Japan (27th)" to be held at Tokyo Big Sight from April 28, 2025. The new facial treatment course, "Hydro Splash W Peeling," which meets the needs of today's beauty, will be presented for the first time at Beauty World Japan Tokyo (27th) to be held at Tokyo Big Sight from April 28, 2025.

Background of Development

In recent years, the beauty industry has been undergoing a period of major change with the spread of self-esthetics, the rise of cosmetic medicine, the downsizing of major esthetic chains, and the successive closure of hair removal salons.

As many as 42% of customers who go to esthetic salons want facial treatments, and the three most popular needs are anti-aging, whitening, and pore care.

According to one survey, the following are the values that customers seek in facial esthetic treatments: ・Immediate results that can be felt from the first time

Immediate results that can be felt from the first time

Lasting effects

Safe and natural ingredients

・A treatment experience that looks good on social networking sites.

・Total care that combines multiple techniques

The results of the survey revealed that the following are important. Based on these needs, B-Wave has developed a new facial menu.

The pore cleansing and hydro-peeling course using the popular beauty device "MISIRELTO Hydro Splash," which has been introduced to many esthetic clinics and other facilities throughout Japan, has become a very popular menu item and has won the support of many customers. We have been offering the "MISIRELTO Hydro Splash" pore cleansing and hydro peeling course for many of our customers! In response to the needs of our customers, we have developed a new composite menu called "Hydro Splash W Peeling".

Hydro Splash: https://www.be-wavestyle.jp/products/detail.php?product_id=206614

* Information about "Hydro Splash W Peeling" will be available on the above page after April 28, 2025.

5,000 units of Hydro Splash have been installed throughout Japan.

Features of the service

1. fusion of popular beauty equipment and herbal peeling

MISIRELTO Hydro Splash, an esthetic device with more than 5,000 units installed in Japan, and "herbal peeling," which was created in Europe in the 1990s and has been popular in Japan for many years.

The "Hydro Splash W Peeling" is a fusion of these two major peeling techniques. 2.

A "peel that gives signs of skin regeneration" leading to the skin's original state

While various types of peels are available, there is a risk of dryness, sensitivity, and pigmentation if the method or timing is not suitable for the skin. The "Hydro Splash W Peel" is a peel that

Treatment of thickened keratin and oxidized sebum clogged in pores.

Pore cleansing and lymphatic drainage with freshly prepared hydrogen water

Introducing herbal ingredients with spicule.

This is a safe and reliable facial esthetic treatment that balances the skin and brings out its original beauty. 3.

3. highly functional menu to meet customer needs

Pore care: Gently removes oxidized sebum and dirt.

　　　　　　　　　(No burden to pores.)

Anti-aging : Hydrogen and herbs with spicule strengthen skin power.

SNS appearance : Transparent skin after the treatment and visual during the treatment,

　　　　　　　　　The pores floating in the water after the treatment will be a great photo to share on social media.

Natural ingredients: Hydrogen and herbs are all derived from natural sources, so they are gentle to the skin and safe.

Hydro Splash W Peeling

Hydrosplash Treatment

■Introduction Method and Overview of Offerings

Hydro Splash W Peeling" will be available at authorized salons nationwide from May 2025.

Flow of introduction:

(1) Order an introduction kit

(2) Attend an introductory course at B-Wave's Yokohama head office or Osaka branch

(3) Diploma will be issued after the test

Menu name: Hydro Splash W Peeling

Date of launch: May 2025 or later

Locations: Esthetic salons and clinics nationwide

Expected effects of the introduction of "Hydro Splash W Peeling

Salons can expect the following effects from the introduction of "Hydro Splash W Peeling

Improvement in the rate of acquiring new customers:

It will be easier to acquire new customers by introducing a new menu that is not available elsewhere.

Increase in the rate of repeat customers:

The satisfaction level of treatment is very high, and the benefits of continued treatment are high, leading to repeat business.

Increased customer spend:

Salons that have been offering only Hydro Splash treatment can expect to generate additional revenue.

Natural customer attraction effect through SNS postings:

Posting water comparisons before and after treatment, customer comments, etc. will attract customers both visually and through word-of-mouth.

Exhibit at Beauty World Japan Tokyo

Hydro Splash W Peeling" will be exhibited for the first time at "Beauty World Japan Tokyo (27th)" to be held at Tokyo Big Sight from April 28, 2025. During the exhibition, visitors will be able to experience "Hydro Splash" and receive an explanation of the "Scenery Peel".

Name: Beauty World Japan Tokyo (27th)

Date : April 28 (Mon.) - April 30 (Wed.), 2025

　　　　　　　　　 　 10:00-18:00 (until 16:30 on the last day)

Venue: Tokyo Big Sight, East Hall

Exhibitor Name : BE-WAVE Inc.

Booth No. ： E6-C028, East Hall 6, Beauty Equipment Zone

URL for registration and information: https://www.be-wavestyle.jp/salonform/bwj/

Online Briefing Session

We will hold an online information session for salons that are considering the introduction of this product. Salons that would like to learn more about "Hydro Splash W Peeling" are welcome to attend.

Date and time: Friday, May 9, 2025 from 14:00

Location: Zoom webinar format

How to register: From the BE-WAVE Style seminar workshop page

URL ： https://www.be-wavestyle.jp/seminar/

Company Profile

Company name: BE-WAVE Inc.

Representative: Masako Okuyama, President

Location: BE-WAVE BLDG. 4F, 15-2 Sakae-cho, Kanagawa-ku, Yokohama, Kanagawa 221-0052, Japan

Establishment ： December 11, 1990

Business : Management of beauty salons, esthetic salons, restaurants, acupuncture and moxibustion clinics, medical services, beauty equipment, and beauty salons.

　　　　　 Medical services, manufacture and wholesale of beauty equipments, beauty supplies, cosmetics, and used beauty equipments and fixtures.

　　　　　 Sales of used beauty equipment and supplies, planning and planning of various events.

Capital: 12 million yen

URL: https://www.be-wavestyle.jp/

For customer inquiries regarding this matter, please contact

BE-WAVE Inc.

TEL ： 0120-360-145

MAIL： info@be-wave.co.jp