Bag accessory brand "COTANTIN The POPUP store was a great success with more visitors than expected during the exhibition. POPUP store was a great success.

COTANTIN, a bag accessory brand operated by Spin&Company, LLC (Headquarters: 6F, 5-11-14 Shiba, Minato-ku, Tokyo), held a POPUP store at Omotesando Hills Gallery Dojunkai for six days from April 16 (Wed) to April 21 (Mon), 2025. The store was open for six days from April 16 (Wed.) to April 21 (Mon.). The store was a great success, with more visitors than expected, and some items including shoulder straps were sold out.

COTANTIN Tokyo's first POPUP event

POPUP Results and Customer Reactions

About 70% of the visitors to the POPUP store were people who recognized COTANTIN on social networking services including Instagram and Facebook, and were interested in the products online.

More than 80% of visitors ended up purchasing the products, recording a high purchase rate.

One visitor said, "I thought this color was good online, but when I matched it with the actual bag, this color fits better.

When I matched it with my own bag, it matched better than I expected and I decided to buy it without hesitation.

The quality is very good.

It was clear that the ability to confirm the color and texture, which only face-to-face sales can provide, had a strong influence on the decision to purchase.

Inside the store during the exhibition

The volume zone of visitors was women in their 40s to 50s who regularly see COTANTIN's posts on Instagram. We saw many mature women with both an aesthetic eye and purchasing power, who were convinced of the appeal of the products before making a purchase.

In addition, some of the colors of the shoulder strap sets, a signature product, were sold out during the exhibition. Many customers made their purchase decisions after checking the texture and color of the product with the bag.

On weekends in particular, the store was so popular that customers were lined up waiting for their turn to be shown the bags right after the store opened.

I'm so glad you held the show in Tokyo, because I've been wondering whether or not to go to Osaka every time.

I wasn't sure if the colors would match online, so it was nice to see them in person.

I was worried about the color match online, so it was nice to see it in person.

I'm so glad to see it in person.

The event showed the high expectations and interest in the brand.

Strap display

Display of bag charms

Amulet charms and scarves

About COTANTIN

COTANTIN is a bag accessory brand established in February 2023.

With the concepts of "Elevating Casual to Elegant" and "Enjoying Everyday Fashion" as its pillars, COTANTIN offers products made with high quality materials and careful craftsmanship.

Instagram URL: https://www.instagram.com/cotantin_

About future store openings and new product launches

COTANTIN plans to hold more POPUP stores in the future, and is exploring and considering commercial facilities to open new stores. COTANTIN is also planning to launch new products this summer, and will be making announcements to the media and buyers as they become available.

Company Profile

Company name: Limited Liability Company Spin&Company

Representative: Yasuyuki Ideyama

Location: 6F, 5-11-14 Shiba, Minato-ku, Tokyo 108-0014, Japan

Establishment : July 2020

Business : Planning, manufacturing and sales of bag accessories

Capital ： 3 million yen

E-commerce site: https://cotantin.com

HP ： https://spin-ac.com