First Three Craft and Canned Beers from Shiraoi-cho, Hokkaido, Japan. A portion of the proceeds will go to social activities.

The Old Grey Brewery, a craft brewery in Shiraoi-cho, Hokkaido, whose vision is "a brewery that creates new landscapes," will begin selling canned products on April 26, 2025.

The Old Grey Brewery aims to create not just a brewery, but a place where culture, community, and art intersect, creating new connections and an ecosystem in the region. By combining the nature and history of Shiraoi with the creativity of local residents and artists, we will deliver beer that enriches everyone involved.

Old Grey Brewery Canned Beer Product Lineup

Brewery x Art: Giving back to society as a project that creates new landscapes

The Old Grey Brewery has had the vision of "a brewery that creates new landscapes" since its establishment, and views craft beer not as a mere beverage, but as a medium that connects communities and culture.

The "brew gallery," an art gallery attached to the brewery, exhibits contemporary art and accepts artists-in-residence, and focuses on the transmission of art rooted in the context of Shiraoi.

The can designs for the cans to be sold this time include regular cans and art design cans. As an extension of our cultural activities, we would like to work with artists to provide a new time for the future of the community through beer.

The art design cans feature the works of artists both in Hokkaido and abroad who are associated with Shiraoi Town. The price of the art design can is 30 yen higher than the regular price. The difference will be used to fund social activities (cultural, artistic, environmental, etc.) for the future of Shiraoi Town.

The Old Grey Brewery follows the following brewing policy

Gentle carbonation through natural carbonation

Use Hokkaido and local ingredients as much as possible.

Use of local ent tea, which the Ainu people loved to drink.

Establishment of a recycling-oriented eco-system, including the reuse of by-products and residues

Interior of Old Grey Brewery

The brewery will continue to develop as a brewery that connects local culture, nature, and industry through craft beer brewing.

<Launch Information

Price (reference retail price): Regular design can: 600 yen (tax included)

　　　　　　　　　　 Art design can: 630 yen (including tax)

Sales start date : April 26, 2025 (Saturday)

Sales location : The Old Grey Brewery directly-managed stores

　　　　　　　　　　 Some restaurants and retail stores in Shiraoi-cho

　　　　　　　　　　 Online store (sales will start in mid-May), etc.

More information : https://www.theoldgrey.com/

　　　　　　　　　　 Instagram @theoldgreybrewery

＜Craft Beer Product Lineup

Oro Oro Black｜Schwarz

The Old Grey Brewery's flagship product. The name comes from Mount Oorooro in Shiraoi-cho. It has a very smooth and light taste, and is a must-try beer for those who do not normally drink black beer.

Content : 350ml

Alcohol content: 5%.

Oro Oro Black (Schwarz)

Artist : Sho Tanaka

Born 1988 in Gifu, Japan, Akira Tanaka graduated from Musashino Art University's graduate school printmaking course in 2015. He has been creating and exhibiting woodblock prints in Japan and abroad, using the motifs of plants, animals, fishing, water, and the relationship between nature and people, etc. He will stay and work in Shiraoi-cho, Hokkaido from 2023, and hold a solo exhibition at brew gallery, a gallery attached to The Old Grey Brewery.

Sho Tanaka

HOROHORO SUNSET｜Wien Lager

A malty beer with a hint of herbal and citrus flavors and a clean aftertaste in the style of Austrian Vienna Lager. The name comes from Mt. Horohoro in Shiraoi.

Content : 350ml

Alcohol content : 5%.

Horohoro Sunset (Vienna Lager)

Artist : Mitsugu Aikawa

Born in Chiba Prefecture in 1976 and currently lives in Sapporo City, Hokkaido. Graduated from Hokkaido Zokei Design College, and began working as an artist in 2008. He creates works that express the relationship between people and nature in an allegorical manner.

In 2024, he held a solo exhibition "VARIOUS" at "brew gallery" run by The Old Grey Brewery. He has also created many murals in public spaces and book illustrations.

Mitsugu Aikawa

Weizen

A traditional German beer style using more than 50% Hokkaido wheat malt. It is characterized by its fruity banana-like aroma (ester aroma) and soft taste with almost no bitterness.

Content : 350ml

Alcohol content : 5%.

White Lily (Weizen)

Artist：Yo Onishi

Born in Tokyo. Graduated from Tokyo University of the Arts, Department of Design, and moved to Hokkaido in 2016. from 2019, he will be an associate professor at Hokkaido University of Education, Iwamizawa.

In 2023, he held a solo exhibition at "brew gallery" in Shiraoi-cho. He is continuously involved in projects that explore the relationship with the land through visual expression. He has worked extensively on book illustrations, advertisements, and character creation, and has received numerous awards, including the HB File Competition Grand Prize (2008) and the TIS Open Call Honorable Mention Award (2017).

Yo Onishi