Sake Brewery Event "Hiya Garden" to be held in Sano City, Tochigi Prefecture from June 13! Enjoy cold sake and local food at a sake brewery established over 350 years ago!

Daiichi Brewery Co. (Location: Sano City, Tochigi Prefecture; President: Yoshinori Shimada) will open "Hiya Garden" on its premises for 14 days only, every Friday and Saturday from June 13 (Friday) to July 26 (Saturday), 2025. This event allows visitors to spend a relaxing time while enjoying cold sake and special boxed lunches made with local ingredients in an elegant environment that evokes the history of the company's more than 350 years in business.

All reservations will be accepted online only from one month prior to the event date.

Hiya Garden 2025 flyer

The event is designed to take advantage of the elegant environment of the sake brewery in the summer as well, allowing visitors to relax and enjoy sake in the company's premises, which include the sake brewery main building and rice cellar, a 160-year-old tangible cultural property registered by the Agency for Cultural Affairs. Many visitors come from nearby Sano City, but in recent years the number of visitors from the Tokyo metropolitan area has been increasing.

Launched in 2005, this year marks the 21st year of the event, which is expected to attract approximately 1,000 participants (72 people x 14 days). During the three years of the Corona Disaster, the event was held with take-out and reduced content, but since 2023 it has been conducted almost entirely under the pre-Corona Disaster structure.

Last year's event 1

Last year's event 2

At the "Hiya Garden," visitors can enjoy all-you-can-drink sake (including limited-edition sake that is not for sale), special limited-edition sake, special boxed lunches, tofu made from local specialty water, and more. Reservations for Saturdays in July tend to fill up quickly. We hope you will enjoy a relaxing and healing time over a drink and even a light meal.

Last year's Sake

Vegetables

Yoshinori Shimada, President and Representative Director, said, "Last December, "traditional sake brewing" was registered as a UNESCO Intangible Cultural Heritage. Traditional sake brewing using Japanese koji is technically complex, but it was also widely recognized as a culture. We expect an increase in the number of people from Japan and abroad who are interested in the process, and we hope that this year's Hiya Garden will attract a large number of visitors," he said.

Event Outline

Hiya Garden

Date & Time: Every Friday and Saturday from June 13 (Fri.) to July 26 (Sat.), 2025

　　　　　 Every Friday and Saturday from June 13 (Fri.) to July 26 (Sat.), 2025, for 14 days only.

Location: Daiichi Sake Brewery Co.

　　　　　 (488 Tajima-cho, Sano-shi, Tochigi 327-0031, Japan)

Fee: 4,200 yen (Friday), 4,900 yen (Saturday)

Reservation Method: Please make a reservation through the following Internet shopping page

URL ： https://shop.sakekaika.co.jp/

Company Profile

Company name: Daiichi Shuzo Brewery Co.

Representative: Yoshinori Shimada, President and Representative Director

Location ： 488 Tajima-cho, Sano-shi, Tochigi 327-0031

HP address: http://www.sakekaika.co.jp/