Mochifit Bra Renewed with New Colors and Designs for Spring The popular non-wire brassiere, which has sold over 100,000 units evolved further after winning the Good Design Award!

YB-LAB. (Headquarters: Shibuya-ku, Tokyo) is pleased to announce a renewed version of its Mochi Fit Bra, a non-wired bra that has sold over 100,000 units(*) in total.

This spring, new colors have been added and the design has been improved to achieve a more comfortable fit and fit.

The product, which won the Good Design Award for 2024, will also be exhibited in the Good Design Award winning booth at the "STYLE Bangkok 2025" international exhibition in Thailand to be held in April 2025. With the product attracting increasing attention both at home and abroad, it will be further evolved into a "bra you want to wear every day".

The renewed version of the "Mochifit Bra" that "gently fits every day

100,000 units sold in one year. Long-awaited update in response to popular demand

In just one year since its launch, the "Mochifit Bra" has sold a total of over 100,000 units(*).

The "Mochifit Bra" has garnered much support for its "design that gently fits any body shape" and "light and fluffy comfort.

This time, based on many customer comments, we have renewed the product to pursue even greater comfort and functionality.

Support and gentleness. Design reviewed down to the smallest detail

Renewal points of attention

Newly introduced size LL

In addition to the existing M and L sizes, the long-awaited LL size has been added to the lineup.

We are now able to offer a more personalized fit for menopausal women, who are prone to body shape changes, as well as for those who have had trouble choosing the right size.

▼ Panel structure with enhanced support

The support panel structure inside the bra has been reviewed and updated to a shape that more easily follows the lines of the body.

By paying attention to the balance of thickness and position, we aim to provide a comfortable fit with a sense of stability that prevents shifting while accommodating your daily movements.

This is a specification that can be used comfortably according to your own body shape and preference.

Structure designed to prevent padding from shifting during washing

Because this is something you use every day, we also focused on ease of care.

We have revised the specifications to prevent the pad from shifting during washing, making the time required for drying and putting away the pad stress-free.

We pursued "comfort that makes you want to keep wearing it.

A selection of shorts that can be enjoyed as a set

In this renewal, a new deep-fitting type of panties has also been introduced.

Designed to wrap around the lower abdomen, they are recommended for those who seek comfort and a sense of security.

Together with the existing shallow-fitting type, you can now choose your favorite fit.

The colors and designs are also consistent so that you can enjoy coordinating the top and bottom sets.

You can choose between "shallow" and "deep" styles, for just the right comfort for you.

▼New colors to color your spring mood

Newly added are nuanced colors inspired by Japan's four seasons and nature.

The new colors include "gray cherry blossom," which is reminiscent of cherry petals, "shichoka hana," which is like the space between fresh greenery and the sky, and "faded charcoal," which is like the air after a rainfall.

These new color variations change the experience of choosing a bra not only for its functionality, but also for your own personal style.

A new lineup of colors that will bring spring into your life.

Exhibiting at STYLE Bangkok 2025

This product won the Good Design Award 2024 and was exhibited at the official booth of Good Design Award-winning companies at "STYLE Bangkok 2025," one of the largest international exhibitions in Thailand, held in April 2025.

The "Mochifit Brassiere," which was evaluated as a "design that accompanies daily life," attracted the attention of buyers and media representatives from Southeast Asia and elsewhere, and was introduced as a product that communicates the subtlety and practicality of Japanese product design.

It was an opportunity for the product's Good Design Award-winning appeal to be widely recognized overseas as well.

Mochifit Brassiere" attracted attention at the Good Design Award booth

Product Overview

Mochifit bra and panties

Product name: "MOCHI FIT BRA

 【Bra】

Color range: 3 colors in total (Haikazakura, Murasaki Hashidoi, and Keshizumi-iro)

Sizes: M/L/L/LL

Price: 5,480 yen (tax included)

【Panties】 

Standard panties (shallow-fitting)

Size range: M-L / L-LL

Price ： ¥1,848 (tax included)

High-waist shorts (deep-fitting)

Size range: M-L / L-LL

Price : 2,728 yen (tax included)

Mochifit" sales URL

https://ybl-store.net/lp?u=mfbbsoneprs

What is STYLE Bangkok?

STYLE Bangkok 2025 is one of the largest international trade fairs for lifestyle products in Southeast Asia, organized by the Department of International Trade Promotion (DITP) of the Ministry of Commerce of the Government of Thailand. The event will be held for the eighth time in 2025, and will feature over 500 exhibitors from a variety of genres, including furniture, gifts, interior design, lifestyle products, toys, stationery, and fashion items, showcasing the best of creativity and craftsmanship in approximately 800 booths. Last year, more than 25,000 people visited the show, which also attracted attention as a venue for international business meetings and networking.

■About the Glamorous Pats Series

YB-LAB. develops and sells compression-care items that support women's body lines under its own brand, GLAMOROUSPATS SERIES.

The high-waist type "All-in-One KAATSU INNER "Glamorous Pats" (4,389 yen including tax) has become a hot topic mainly through SNS and is supported by women of all ages from their teens to their 50s. Cumulative sales of the series have surpassed 6 million units.

The product is also being sold at an increasing number of retail stores nationwide, and is currently available at approximately 12,000 stores.

SNS

TikTok ： https://www.tiktok.com/@yblab.official

Instagram ： https://www.instagram.com/yblab.official/

X ： https://x.com/yblab_official

LINE account ： https://lin.ee/qFF8fJw

Official YouTube channel ： https://youtube.com/@yblab.official

note ： https://note.com/yblab_official/

*Cumulative shipments as of March 9, 2025, according to our own research.

Company Profile

Company name: YB-LAB.

Representative Director: Tomoaki Yoshioka

Location: SSU Building 3F, 4-12-8 Sendagaya, Shibuya-ku, Tokyo 151-0051, Japan

Business description: Planning, development, import/export, mail-order sales, wholesale and retail operations of home care products