［New Possibilities for Marriage in the Local Area! A new system called "Machinaka Waiting Room" was first held in Matsumoto City, Nagano Prefecture, on June 14 for the first time. New system "Machinaka Waiting Room" first implemented in Matsumoto City, Nagano Prefecture on June 14

MAW Corporation (Head office: Matsumoto City, Nagano Prefecture; President: Daisuke Hoshino), which operates the next-generation wedding platform "IINDA" (https://iinda.co.jp) to "connect people and communities through celebration, (Head office: Matsumoto City, Nagano, President: Daisuke Hoshino), which operates "Iinda" (Head office: Matsumoto City, Nagano, President: Daisuke Hoshino), has launched "Machinaka Waiting Room," a new system that allows the "waiting room" on the wedding day to be held at a popular local café.

The couple's celebration will be an opportunity for guests to make contact with the charms of the town.

What is the Machinaka Waiting Room?

This is a new type of wedding ceremony that rethinks the conventional wisdom that a wedding waiting room is located inside a wedding hall, and allows guests to freely spend time at a local café before the ceremony, making the entire town a venue for the wedding.

The cafes participating in the first event on June 14 are the following three popular cafes in Matsumoto City:

Shioribi

Hangout coffee

aL coffee & bake

At each café, a check-in system using LINE coupons is introduced.

Guests enter the password on the invitation card into the official IINDA LINE, and a drink coupon limited to the day will be delivered, which can be used as a waiting room.

Shiori Hi" (1), which will serve as the waiting room on the day of the event

Hangout coffee" (1) will be the waiting room on the day of the event.

Outline of the event

Date : Saturday, June 14, 2025

Waiting room hours: 16:00-17:15

Facilities: Shiori Nichi/Hangout coffee/aL coffee & bake (in Matsumoto City)

How to use: Enter the password on the invitation card on LINE

　　　　　　　→ Get a coupon → Show it at the cafe to use the coupon

Background and Issues: A new form of blessing that connects with the community

Conventional wedding services have sought one-stop convenience, where the ceremony, reception, and various arrangements can be completed at a single location. This has been an attractive option for many couples and has enabled smooth preparations and day-of operations.

However, this pursuit of convenience has also tended to disconnect the wedding space from the everyday life and charm of the area. Guests attending a wedding ceremony are mainly expected to visit and receive services at a specific place, the wedding hall, and their contact with the entire town may be limited.

This makes it difficult to create an incentive for guests to take a deeper interest in the town after the wedding, or to become repeat visitors at a later date.

IINDA's vision is to create a society in which celebrations are connected to local lifestyles, and to change the role of the wedding ceremony, a major life event, from a mere consumption event (point of contact) to a connection with the local community (point of contact). Our goal is to change the role of this major life event into a "connection (point of contact) with the local community.

This is IINDA's unique approach to "create a mechanism to generate a population that has a relationship with the community, starting from the wedding" and "create repeat customers in the community," and propose a new celebration option that fosters a deep connection with the community, different from the convenience of a conventional wedding hall.

■ Revisiting and Experiencing the Region through Data

According to a survey by the Ministry of Internal Affairs and Communications, approximately 41% of the related population that has had contact with the community revisits the area at least once a year, and an experience program conducted in Tanabe City, Wakayama Prefecture, has reported a 100% return visit rate among participants.

IINDA is delivering "weddings that will remain in the memories of guests throughout the town" through mechanisms such as the Machinaka Waiting Room.

The celebration is an opportunity to experience walking around the town, which is not usually done.

The Future We Want to Realize

I know a good café in this town. I know a good café in this town.

A few years after the wedding, we hope that this will be an opportunity for guests to bring someone else to visit the town again. This is IINDA's vision of a celebration that brings people and communities together.

Of course, the services of wedding halls that have become one-stop shops in pursuit of convenience are convenient, but they are unlikely to become a trigger for guests to return to the area next time.

Company Profile

Company name ： MAW Co.

Representative ： Daisuke Hoshino, President and Representative Director

Location ： 1F, 3-3-9 Ote, Matsumoto, Nagano, 390-0874 Japan

Date of establishment: November 5, 2024

URL ： https://lime505268.studio.site/

Business description: Operation of "IINDA," a platform for celebration and regional development

　　　　　 https://iinda.co.jp