Diners Club France Patisserie Week 2025 5 Notable Chefs Speak at the Press Conference ～More than 300 stores nationwide participated in the event! Sweets proverb & Hokuriku support project also held~!

Diners Club France Patisserie Week 2025" will be held from Tuesday, July 1 to Thursday, July 31, 2025. Last year, 290 stores from Hokkaido to Okinawa participated in this festival of sweets, which drew more than 70,000 visitors. 310 stores will participate this year, the fifth year of the event, under the theme of "Saint-Honoré", a record number. The "Sweets Meisho & Suishikatsu" project, which was popular last year, and the "Hokuriku Support Project" to aid the areas affected by the Noto Peninsula Earthquake of 2024 will be implemented, as well as a new project to support "children's cafeterias".

At the press conference held in Tokyo on May 27, Ms. Yukiko Omori, a French pastry expert, was invited as MC, and the Deputy Counselor for Culture at the Embassy of France in Japan and Deputy Representative of Institut français Japan gave a speech, as did five notable chefs. The summer patisserie tour will be held again this year in various locations throughout Japan.

Event official website: https://francepatisserieweek.com/

Speakers at the press conference

Image URL: https://www.atpress.ne.jp/releases/437328/img_437328_1.jpeg

Names of speakers (above photo, from left to right)

Mr. Toru Shimada, "PATISSIER SHIMA", Kojimachi, Tokyo:

https://francepatisserieweek.com/pastryshops/patissier-shima

Mr. Hidemi Ishii, "Addict au Sucre", Metropolitan University, Tokyo:

https://francepatisserieweek.com/pastryshops/addict-au-sucre

Ms. Haruka Kamikubo, "Frederic Cassel", Kyodo, Tokyo:

https://francepatisserieweek.com/pastryshops/frederic-cassel

Ms. Yukiko Omori, French pastry chef

Mr. Kazuya Hatakeyama, "feuquiage", Chofu, Tokyo:

https://francepatisserieweek.com/pastryshops/feuquiage

Mr. Daisuke Mori, "EN VEDETTE" Kiyosumi Shirakawa, Tokyo:

https://francepatisserieweek.com/pastryshops/en-vedette

Profiles of the chefs: http://greencreate.boo.jp/PR/fpw0515.pdf

What is the theme sweet "SAINT HONORE"?

This year's theme sweet is "Saint-Honore" (Saint-Honore), a traditional French pastry said to have been created in the 19th century at the patisserie "Cibouste" on rue Saint-Honore in Paris. A round pie crust is filled with cream and decorated with miniature caramel-coated choux. Its appearance is reminiscent of a duke's crown, and it is popular in France as a pastry to be served on special occasions.

Image of SAINT HONORE 1

The charm of the "saint-Honoré" is that you can enjoy four different textures at once: crispy pie crust, fluffy puff pastry, smooth cream, and crispy caramel. This pastry, filled with tradition and creativity, is still a symbol of French patisserie culture, loved by many chefs and passed down with a modern twist. (Prices of products at this event are set freely by each store)

Image 2 of Saint-Honoré

Sweets Quotes & Guessing" project will be held at X this year as well.

The "Sweets Quotes & Guessing Activity" project will be held again this year on the official X account (@fp_week). We will ask participating chefs to come up with their own quotes, which will be constantly posted on the official X account along with images of the restaurant's saint-honorette. Customers who are moved or sympathize with the chef's quotes will repost them on X, which will lead to support for the pastry chef and the store, in other words, "guess activity," and expand recognition of the participating stores together with the customers. In addition, a popularity contest of chef quotes will be held. The top-ranked quotes will be announced on the official X account.

A "Photo Campaign" for sweets that look good on Instagram will also be held at the same time.

During the period, a photo campaign will be held to encourage customers to post images and videos of the beautiful "SAINT HONORE" on Instagram. Those selected by lottery will receive a wonderful gift.

Application period: Tuesday, July 1, 2025 - Thursday, July 31, 2025

How to apply: Order a Saint-Honoré from a participating restaurant and take a picture of it.

　　　　　Follow the official Instagram account (@france_patisserie_week),

　　　　　Add the hashtag "#france_patisserie_week",

　　　　　or tag the @france_patisserie_week account,

　　　　　along with information about the location of the photo shoot and descriptions of the sweets and stores,

　　　　　We will post on Instagram with information about the location of the photo shoot and descriptions of the sweets and shops.

The "Hokuriku Support" project will also be held! For more information on last year's event, please visit: https://www.atpress.ne.jp/news/398597

Event Summary

Event name: Diners Club France Patisserie Week 2025

Period: July 1 (Tuesday) to July 31 (Thursday), 2025 *Period differs slightly depending on stores

Summary ：Participating stores nationwide will offer and sell sweets with a common theme to the general public during the period.

　　　　　　Sweets with a common theme will be offered and sold to the general public during the period.

　　　　　　*Not limited to Diners Club members.

　　　　　　　Anyone can purchase them.

Location ：310 stores nationwide (Hokkaido 11 stores, Tohoku 12 stores, Kanto 168 stores, Chubu 27 stores,

　　　　　　Kinki 53 stores, Chugoku 12 stores, Shikoku 4 stores, Kyushu 20 stores, Okinawa 3 stores)

Sponsor: Diners Club France Patisserie Week Office

Special Support : Embassy of France in Japan

Special Sponsor: Diners Club (Issuer: Sumitomo Mitsui Trust Club Co., Ltd.)

Official Partners:

Valrhona Japon K.K.

Maruhon Sesame Oil (Takemoto Oil & Fat Co., Ltd.)

S.Pellegrino (Nichifutsu Boeki Kaisha, Ltd.)

DAMMANN FRERES

Les Vergers Boiron (Nichifutsu Shoji Co., Ltd.)

DEMAR (Nichifutsu Shoji Co., Ltd.)

La Rose Noire (Nichifutsu Shoji Co., Ltd.)

Galvani (Lactalis Japon)

President (Lactalis Japon)

Kaijirushi Co.

Negrita (Dover Alcoholic Beverages Trading Co., Ltd.)

Sumisho Montblanc Corporation

My Little Box

My Little Box

Institut français

From left to right: Ms. Yukiko Omori, French pastry expert; Mr. Frederic Penilla, Deputy Counsellor for Cultural Affairs, Embassy of France in Japan and Deputy Representative of Institut Francais in Japan; Mr. Jean-Philippe Zahm, Secretary General of Diners Club France Patisserie Week

What is Diners Club?

Celebrating its 75th anniversary worldwide and 65th anniversary in Japan this year, Diners Club, with its origins in food, offers a wide variety of food-related services, including preferential treatment at selected restaurants and dining events. Diners Club also offers a wide range of services to support its members in areas such as travel, entertainment, and golf. From daily use to special occasions, Diners Club is a credit card that will add color to your life.

About Diners Club France Patisserie Week

A patisserie festival centering on French pastries that has been held at confectionery stores and hotels across the country since 2021. During the period of the event, customers can enjoy original confectionaries in line with a common theme, which are handmade one by one by artisans of each participating store, paying close attention to the ingredients. This event, which can be called an exposition of ten unique themed sweets created by patissiers from all over the country, attracts more and more fans every year and has become a hot topic of conversation.

Image of SAINT HONORE3