Co-creation event for 1,000 people to be held at Expo '70 in Osaka, Japan! Tourism Crossover Summit 2025 ～Students, local governments, and companies will gather at the forefront of tourism and startups. Former Commissioner General of the Japan Tourism Agency, Mr. Hiroshi Mizobata, will also speak at the event.

The Tourism Crossover Association of Japan, with the support of the Japan Association for the International Exposition, Japan National Tourism Organization (JNTO), Osaka Convention & Visitors Bureau, and others, will co-host "Tourism Crossover Summit 2025," an event to co-create the future of tourism and start-ups, on Friday, August 1, 2025, at the Festival Station, the official venue of Expo '2025 Kansai, Osaka, Japan. Tourism Crossover Summit 2025" will be held on Friday, August 1, 2025, at the Festival Station, the official venue of Expo 2010 Osaka-Kansai, in cooperation with MUIC Kansai, a general incorporated association to co-create the future of tourism and start-ups.

Tourism Crossover Summit 2025 Key Visual

The event will bring together the Tourism Agency, local governments, start-ups, students, and others in the tourism industry, which is facing an aging population and a serious shortage of skilled workers. Together with young people and entrepreneurs, they will discuss "new forms of tourism.

This is a high-profile event that cannot be missed, and will be held at an international exposition that takes place once every few decades. Sponsorships are available for as low as US$1,000, so please contact us through the official Tourism Crossover Summit 2025 website.

For more information, please visit

https://kankou-xoversummit2025.com

Event Outline

Date: Friday, August 1, 2025

Venue: "Festival Station" at Expo '70 Osaka, Kansai

Estimated number of visitors: more than 1,000 (including 200 U30)

Sponsor ：Executive Committee for Tourism Crossover Summit 2025

Co-organizer ：MUIC Kansai

Sponsor ：JTB Communication Design, Inc.

Support ：Japan National Tourism Organization (JNTO), Japan Association for the 2025 International Exposition, Osaka Pref,

　　　　　　　Kyoto City, Shimonoseki City, Osaka Convention & Visitors Bureau, etc.

Image of the venue (from EXPO2025 website)

Attributes of visitors

Decision-makers from large companies

Local government officials

Tourism operators

Media representatives from Forbes JAPAN, etc.

Students who want to start their own businesses and inbound businesses from all over Japan

Program Highlights

Speakers will include Hiroshi Mizobata, Chairman of the Osaka Convention & Visitors Bureau and former Commissioner of the Japan Tourism Agency, as well as many other key figures in the tourism industry. Together with local government leaders and representatives from major corporations, we will consider the future of tourism startups.

Luxury Sessions

Luxury Speaker Sessions

Key persons active on the frontlines of the tourism industry, including local government leaders, major corporations, and startups, will take the stage to discuss the future of the tourism industry. Speakers will include Hiroshi Mizohata, former Commissioner of the Japan Tourism Agency and Chairman of the Osaka Convention & Visitors Bureau, and Yuka Tanimoto, Editorial Director of Forbes JAPAN.

Tourism Crossover Contest 2025

Tourism Crossover Contest 2025

Ideas are invited from all over Japan on the theme of innovation in tourism, including tourism x technology, culture, sustainability, etc. Final judging will be held at the Expo site. Final judging is held at the Expo site, and last year's winners included the Commissioner of the Japan Tourism Agency Award. The demonstration projects that will lead the future of tourism will be born here.

Youth Presentation

Youth Presentation

Students and U30s present their real challenges on stage. The next generation of tourism players will present their ideas and possibilities.

Local Cultural Performances & Social Events

Local Cultural Performances & Exchange

Performers of traditional performing arts and local festivals will gather from all over Japan. Through interaction with visitors, we will provide an opportunity to experience the charm and diversity of cultures from various regions of Japan.

■Event Outline

The event has been held twice so far, attracting a cumulative total of more than 300 visitors. The event has received high acclaim as a venue for students, government officials, and entrepreneurs to gather under one roof. A variety of programs are available for visitors to experience tourism startups and local culture.

Time Schedule

12:45-13:00 Opening

Speaker: Chairman, Tourism Crossover Summit 2025 Executive Committee

13:00-13:50 Keynote speech

Speaker: Mr. Hiroshi Mizobata, former Commissioner of the Japan Tourism Agency and Chairman of the Osaka Convention & Visitors Bureau

13:50-14:00 Youth Team Presentations

Speaker: Students and U30s who are the future of tourism

14:00-16:00 Tourism Crossover Contest 2025

(From tourism human resource development to tourism industry DX, inbound demand, regional development, etc.

Contest for ideas to update various aspects of tourism)

Speakers: Finalists

　　　　Finalists who have passed each selection process

　　　　Juries

　　　　Mr. Maeda, Mayor of Shimonoseki City

　　　　Mr. Maeda, Mayor of Shimonoseki City ・Japan International Exposition Association 2025

　　　　Mr. Yuka Tanimoto, Forbes Japan

　　　　Ms. Yuka Tanimoto, Forbes JAPAN

　　　　Sekisui House Group Fairfield by Marriott Michi-no-Eki Project

　　　　　Representative Director, Sekisui House Group Fairfield by Marriott Michi-no-Eki Project

16:00-16:50 Session (1) "How to Challenge Youth in Tourism

Speakers: ・Person in charge of Kansai Innovation Center (MUIC Kansai)

　　　　Finalists

17:00-17:50 Session (2) "Revitalizing Local Communities through Tourism

Speakers: Ms. Yuka Tanimoto, Forbes JAPAN

　　　　Sekisui House Group Fairfield by Marriott Michi-no-Eki Project

　　　　　Fairfield by Marriott Michi-no-Eki Project, Sekisui House Group

18:00-19:00 Awards Ceremony + Closing Speech

Speaker: Tourism Crossover Summit 2025 Executive Committee

19:00-20:00 Interchange (Cultural Performance & Exchange)

Exchange program with excellent traditional performing arts and performances from all over Japan

*Program contents and speakers are subject to change. The latest information will be updated on the official website.

*This event is free of charge. However, an "Expo Entrance Ticket" is required to enter the Osaka-Kansai Expo site. For more information, please visit the Osaka-Kansai Expo official website.

Osaka-Kansai Expo Official Website

https://www.expo2025.or.jp/?utm_source=google&utm_medium=cpc&utm_term=%E9%96%A2%E8%A5%BF+%E4%B8%87%E5%8D%9A+%E3%82%A4%E3%83%99%E3%83%B3 83%B3%E3%83%88&utm_content=241007_visit-10011_jp&utm_campaign=tier2_di&gad_source=1&gad_campaignid=21781369627&gbraid=0AAAAA-D-59 bJK-GI4tUSo0CrJPAmsu9kM&gclid=CjwKCAjw87XBBhBIEiwAxP3_A9u0l_7ggcSNC6is-aOWP9ZQG6ZDFMGswDx7E9sFFxhdgkcSgqgi-xoCZTsQAvD_BwE

■Comments from Hiroshi Mizobata, former Commissioner of the Japan Tourism Agency and Chairman of the Board of Directors of the Osaka Convention and Visitors Bureau

Hiroshi Mizobata, Chairman of the Board of Directors, Osaka Convention & Visitors Bureau

The changes since the last Expo in 1970 have been remarkable, and the tourism industry has now become a key industry in Japan.

I believe that after the 2025 Expo, we will see a new era of tourism that has evolved even further.

The startups will be at the center of this new era!

Let's create a new era by crossover with everyone!

About the Tourism Crossover Summit 2025

The Tourism Crossover Summit has so far held summits in Kobe (2023) and Tokyo (2024) with over 300 visitors. It has attracted attention in various places as a model case for start-up support and tourism demonstration. This year, the summit will be held at the Expo '70 Osaka-Kansai venue and is expected to attract more than 1,000 visitors, the largest ever. This event is a great opportunity to bring innovation and vitality to the tourism industry, where communities, cultures, youth, and businesses intersect to co-create a new future of tourism. We sincerely look forward to your participation.

The scene at the 2024 event

Hoshino Resort, Hoshino, Tourism Agency officials, and startups gathered at the event, which attracted attention as an event where youth, government, and businesses intersected.

Past Events

■ Request for Sponsorship

The event will be held at the Osaka-Kansai Expo site, where over 1,000 people involved in tourism will gather, and we will provide the following opportunities for sponsors to gain exposure and co-create.

Session speakers

The sponsors will be provided with a speaking slot at the official sessions along with the chiefs of government and major corporations.

Business PR

5-minute pitch and 1-minute PR video will be aired during the festival summit.

Networking】】Speakers, local government leaders, and other speakers will be invited to participate in networking events.

Limited matching opportunities with speakers, local government leaders, and startups.

Promotion Support

Novelties will be distributed and panels will be displayed in spaces frequented by Expo visitors.

Top-tier sponsors can also offer a "company prize" in their own name at a business contest judged by the Expo's chiefs, Expo officials, and Forbes JAPAN. This will be an opportunity to meet and discuss employment and collaboration opportunities. Please take advantage of this opportunity to promote your company at this once-in-a-decade international event.

About the co-sponsor, MUIC Kansai

MUIC Kansai is a center for open innovation established by Mitsubishi UFJ Financial Group, Inc. and Bank of Mitsubishi UFJ, Ltd. and operated by the Kansai Innovation Center, a general incorporated association. It is a center for the creation of open innovation operated by the Kansai Innovation Center, a general incorporated association established by Mitsubishi UFJ Financial Group, Inc. and Mitsubishi UFJ Bank, Ltd.

About the Tourism Crossover Association

Tourism is a key industry that combines history and expertise, and is one of Japan's proudest growth industries. At the same time, however, it faces challenges such as a lack of bearers and delays in DX. The Tourism Crossover Association aims to realize sustainable innovation in the tourism field by creating opportunities for co-creation and demonstration that transcend industry boundaries and implement them in society throughout Japan.

For inquiries, please contact

Japan Tourism Crossover Association Logo

Name: Japan Tourism Crossover Association

Representative Director: Takashi Nishioka

Location : 8N-10 Kobe Fashion Mart, 6-9 Naka, Koyo-cho, Higashinada-ku, Kobe-shi, Hyogo

Objective: To create a mechanism that contributes to open innovation in the tourism industry

Contact : info@kankou-xover.com