Genetic Testing Kit for Child Rearing Support HAPPINESS DIAGNOSIS" is a genetic testing kit for child-rearing support. Start of a new educational and childcare support business using "Happiness Diagnosis," a genetic testing kit for childcare support.

Especialy Corporation (Location: Shibuya-ku, Tokyo; CEO: Comet Kojima) will launch a full-fledged education and child-rearing support business on June 17, 2025, utilizing the "Happiness Diagnosis" genetic testing kit provided by its group company, DNA FACTOR Co.

The company will also provide a genetic testing kit, "Happiness Diagnosis," provided by DNA FACTOR, Inc.

When raising children, parents sometimes compare their children with other children and fail to notice their strengths, or feel frustrated when things do not go the way they want, or feel that their children are different from what they thought they would be. The cause may be a lack of understanding of individuality from childhood or education that imposes parental or societal ideals. It is also true that there are children who actually find it difficult to live.

The challenge is to understand the characteristics of children in order to create a child-rearing environment where both parents and children can live happily, and to resolve the lack of mental capacity in child-rearing.

In order to solve these issues, we believe that there is a need for counselors with child-rearing experience and psychological counselors who can think together and help guide parents in the right direction, which led us to launch our education business.

Child-rearing support that is attuned to the child's individuality: Building a "Happiness Partner System

With the aim of supporting parents in creating a more appropriate child-rearing and educational environment, we will establish the "Happiness Partner System," a support system that promotes the creation of an environment that supports a brighter future for children by attending to the concerns of parents and engaging in positive dialogue.

The "Happiness Partner System" is characterized by providing support through individual consultation based on an understanding of the child's individuality and potential based on information obtained from the "Happiness Diagnosis" genetic testing kit provided by group company DNA FACTOR Co.

This consultation partner is named "Happiness Partner. Basically, individual consultations are held twice a year, and the consultation can be continued after that.

Happiness Partners" are "companions in child-rearing" who are spreading across the country.

In June, full-scale recruitment of Happiness Partners began nationwide, with the aim of building a community-based child-rearing support network. In addition, systematization of age-appropriate advice and experience-sharing meetings among partners will be held on a regular basis to improve the quality and effectiveness of support.

Happiness Partner training

Outline of Happiness Partner Recruitment

Recruitment start date: June 17, 2025

Activities: ・Consultation on child-rearing based on the results of the "Happiness Diagnosis

　　　　　　Support for regular communication with parents (online and face-to-face)

　　　　　　Formation of local childcare support networks and collaborative activities

Target: People who are interested in childcare support and education

　　　　　　Those who want to make use of their qualifications and experience as childcare workers, teachers, counselors, etc.

　　　　　　Those who want to give back to families in the community through their own child-rearing experiences.

Requirements ：Ability to attend Happiness Partner Training (online available)

Remuneration ：According to our company's regulations (details to be announced separately)

Details of the recruitment will be available on our website (https://especially.co.jp/).

About the genetic testing kit "Happiness Diagnostics

This is an innovative genetic testing kit to support child-rearing. Of all the genes, especially those related to learning, movement, and sensitivity are analyzed in detail. It is a scientific approach to discovering children's talents.

Service name: Happiness Diagnosis

Date of service commencement： December 6, 2024

Fee: 49,500 yen (tax included)

Provider: DNA FACTOR Corporation (genetic testing organization)

Detailed URL ： https://dna-factor.com/pages/happiness

Company Profile

Company Name ： Especialy Inc.

Representative: Kei Kojima, Representative Director

Location ： 410, 1-11-5 Hiroo, Shibuya-ku, Tokyo 150-0012, Japan

Establishment : October 2008

Business description: System development, new business development, branding support, content creation

Capital ： 40 million yen

URL ： https://especially.co.jp/