Van rental store specializing in vans for sightseeing while staying in Oita GORDON MILLER VANLIFE RENT CAR Grand opening on Saturday, July 26

Gordon Miller's second directly managed store "GORDON MILLER YAMAGA" opened at the same time.

2025.07.03 10:45

Parks Oita Co.

Parks Oita Co. (Representative: Hideki Saito, Location: Kitsuki City, Oita Prefecture) will open the first GORDON MILLER VANLIFE RENT CAR store in Yamaga machi, Kitsuki City, Oita Prefecture, on Saturday, July 26, 2025, under the concept of "proposing new ways of traveling through the van life. The van life proposed here is more than just a simple van rental.

The van life proposed here is not just a means of transportation, but a "car that can stay overnight. The van life proposed here is not just a means of transportation, but a "vehicle that can stay overnight". It addresses the issue of tourism in a region that is rich in natural and cultural resources but has few lodging facilities, and provides a lifestyle that allows people to enjoy the journey itself.

We have also partnered with Nico Nico Rent-a-Car (operated by Rentas Co., Ltd.) to make car rental services more easily available.

「GORDON MILLER VANLIFE RENT CAR」ショップイメージ画像

Image of "GORDON MILLER VANLIFE RENT CAR" store

The second "GORDON MILLER YAMAGA" store will open on the same day as the Kuramae store, allowing customers to experience the world view of "Gordon Miller," a garage lifestyle brand by Gordon Miller Corporation (a consolidated subsidiary of Autobacs Seven Co., Ltd.).

Both stores will be located in the local mall "Parks Yamaga," and from their location surrounded by mountain and countryside scenery, they will communicate the culture and charm of the region and the possibilities of van life to the rest of the country.

Image video

https://youtu.be/Ev7663rKGao

<Background and purpose of opening

Changing "staying" will change "sightseeing".

Van life that offers a special experience for both transportation and lodging.

走行イメージ

Driving image

One of the tourism issues facing Oita Prefecture today is that the cost of staying at famous tourist spots has skyrocketed due to tight demand and inbound-centered pricing, making it difficult for Japanese tourists to stay at such places.

In addition, with the exception of nationally known tourist destinations such as Beppu and Yufuin, many tourists simply "pass through" these areas. The reason for this is "there is no place to stay. Despite the abundance of natural and cultural resources, the lack of accommodations has prevented the attractions of the region from being fully communicated to the public.

In particular, the Kunisaki Peninsula, the Kuju Mountain Range, Kitsuki, Usa, and Usuki are rich in nature and culture, but their value is not being fully utilized.

Van life, which allows people to enjoy outdoor activities such as overnight stays and camping, is a solution to the lack of a "means to stay overnight" and easy access to abundant tourism resources such as the natural environment, campgrounds, and hot spring facilities.

The "GORDON MILLER VANLIFE RENT CAR" is a new travel proposal that integrates lodging and transportation in nature with ease and freedom. There is a big hurdle to buy a car and equipment and start camping. That is why we offer an entry point to "rent a car and feel free to start" and create an opportunity to take the time to experience the charms of the region.

<About Vehicles and Facilities

車両と設備イメージ

Image of vehicles and equipment

Two models from the original GORDON MILLER car label, which condenses the essence of GORDON MILLER's rugged and industrial impression, will be available. The living space can be extended by putting a tarp or tent on the side of the car.

車内イメージ

Car interior image

Car models

GMLVAN V-02 (Sleeps 5, double bed size)

GMLVAN C-01 (5-passenger, sleeps on a semi-double bed)

The store also offers a full range of camping equipment rental services, including outdoor chairs, sleeping bags, fire pits, and car-side tents.

In addition, BBQ sets utilizing local ingredients and specialty menus will also be offered.

<Seven stores with rich individuality have gathered at Parks Yamaga! Local Mall "Parks Yamaga

ローカルモール「Parks Yamaga」ロゴ

Local Mall "Parks Yamaga" Logo

Parks Yamaga" is a collection of seven unique stores in a location surrounded by the natural beauty of Yamaga machi. It is not just a commercial facility, but a place where small stores can gather and rediscover "local values," aiming to create an attractive spot for both tourism and local residents.

As a base for deeply experiencing the local area and changing the way tourism is conducted, Parks Yamaga will serve as a catalyst for the spread of this concept throughout the country.

＜Parks Yamaga" will serve as a base to change the way people experience the local area.

Kanda Rakuichi (community-based supermarket)／@rakuichi1188

( https://www.instagram.com/rakuichi1188/ )

COSCOTT SELECT (Costco resale store)／@coscottselect2023

( https://www.instagram.com/coscottselect2023/ )

Yamaga Village Station (selling vegetables, fruits, and other local products)

Slow food_YAMAGA (organic grocery store) / @slowfood_yamaga

( https://www.instagram.com/slowfood_yamaga/ )

Slow Town.(Everyday goods store in the countryside)/@slowtown_2024

( https://www.instagram.com/slowtown_2024/ )

GORDON MILLER VANLIFE RENT CAR (Car rental store specializing in vans)

GORDON MILLER YAMAGA (garage lifestyle store)