Commemorating the Opening of Reuse Kimono EC "Heiwaya Summer Sale with up to 70% off until 8/11

2025.08.05 11:00

株式会社peace

PEACE Corporation (Brand name: Heiwaya, Location: Arakawa, Tokyo) is holding a "Summer Sale" of summer kimonos at up to 70% off until August 11, 2025 (Monday, national holiday) to celebrate the launch of its official online store, Heiwaya Online.

Summer Sale Outline

Period: July 19, 2025 (Sat) - August 11, 2025 (Mon)

Discount rate: Up to 70% off the regular price

Special page: https://heiwaya.jp/collections/sale

Heiwaya Online

https://heiwaya.jp/

Heiwaya Online has realized product pages that are easier to view and select by consolidating the kimono sales know-how cultivated through auctions and e-commerce malls in Japan. In order to improve searchability for visitors, we have enhanced functions such as genre search and filters by color, height, and sleeve length to allow visitors to search for products in the same way as in stores.

平和屋オンライントップ

Heiwaya Online Top

価格・色・身丈など複数フィルター適用

Multiple filters applied, including price, color, and length

Our diverse lineup, from formal to casual, is constantly updated to broaden the gateway to incorporating culture into your life. Please take a look at the new store as a first step toward connecting tradition to the future.

We will continue to expand the functions of the store and provide customers nationwide with a comfortable shopping experience where they can purchase "high quality reused kimonos" with confidence from anywhere in Japan on the strength of our unique authenticity-checking technology.

撮影スタジオの着物

Kimonos in the photo studio

着物がずらりと並ぶ倉庫通路

Warehouse aisles lined with kimonos

Japanese kimonos are cultural assets that convey a sense of beauty and craftsmanship in harmony with nature. For 10 years, we have preserved and nurtured the value of kimono by passing on the baton of reused kimonos. By promoting the redistribution of kimonos, we are reducing the waste of resources and continuing our efforts to pass on traditions to the next generation.

With the opening of the new store, we will further strengthen our information dissemination and customer support systems, propose a "culture where kimonos can be more accessible and enjoyable," and continue to strive to help expand sustainable fashion options based on our philosophy of "creating new peace through the power of reuse.

伝統と現代の対比