Fragment case "MOCHI" made of Ise pseudo-leather paper, to be launched on July 1, 2025

Doraku Corporation (Head office: Asahimachi, Mie Prefecture; Representative Director: Hironori Soga) will start selling a new fragment case "MOCHI" on July 1, 2025, using "Ise Gikakushi", a traditional craft designated by Mie Prefecture with a history of over 340 years.

Ise Gikakushi Paper x Fragment Case

MOCHI" is a compact and highly practical fragment case suitable for the cashless lifestyle. The material used is 100% Ise pseudo-leather paper, which is made from Japanese paper processed like leather using a unique traditional technique without using animal materials. It is a sustainable product that is lightweight, durable, and can be enjoyed as it ages.

Mimikawakami production

MOCHI, a fragment case linking tradition and modernity

MOCHI" is named after "Mochi" (rice cake), which is deeply related to the culture of worship at Ise Shrine, with the hope that it will be loved for many years to come. This product, a fusion of traditional craftsmanship and modern functional beauty, is a new proposal to incorporate Japanese craftsmanship into daily life.

Outline of the product

Product name: MOCHI

Launch date: July 1, 2025

Material: 100% Ise giken paper

Size: 14cm x 7.5cm x 1cm

Specifications ：- Zipper coin case × 1

　　　　- Slots for credit cards x 5

　　　　- 1 compartment for banknotes

　　　　- Side gusset

Color: - Black (Kanoko/Sazanami)

　　　　- Blue (Canopic / Sazanami)

　　　　- Pink (Kanoko/Sazanami)

　　　　- Yellow (Sazanami)

Manufacture : Japan

Sazanami (Blue)

What is Ise Gikakishi?

Ise Gigaku-Kami is a traditional craft created by Chujiro Horiki in Ise City, Mie Prefecture in 1684. In the Meiji and Taisho periods, cigarette cases and other products became popular as souvenirs from Ise Shrine, and in 1900, Horiki was awarded a gold medal at the Paris Expo. The technique, which was discontinued after that, was restored by Shigeru Horiki, a descendant of Chujiro Horiki, and has been handed down to the present day.

Certificate for the gold medal awarded at the 1900 Paris Expo

About Doraku Corporation

Doraku Corporation is a brand that develops projects to connect traditional Japanese crafts and Japanese culture to the next generation. The company rebrands forgotten and valuable techniques with a modern sensibility and disseminates them domestically and internationally. MOCHI" is the first product of this project, and proposes a new standard for incorporating Japanese aesthetics and craftsmanship into daily life.

Company Profile

Company name: Doraku Co.

Representative: Hiroki Soga

Location: 2-3-17 Koyodai, Asahi-cho, Mie-gun, Mie Prefecture

Establishment ： March 2009

Business description: Community revitalization business

Capital ： 3 million yen

URL ： https://douraku.jp/

　　　　　 https://douraku.jp/company