The new brand "KUTANI×KIMONO" incorporates the vivid patterns of the traditional craft "Kutaniyaki" into yukata and jimbei KUTANI×KIMONO", a new brand of yukata and jinbei Now on sale to the general public!

More freedom of tradition. A new form of harmony that can be enjoyed by both children and adults.

2025.07.02 13:00

デクシオーラ株式会社

Dexiora Corporation (Head office: Komatsu City, Ishikawa Prefecture; President: Satoshi Tanaka), a wholesaler of textiles, clothing, and sundries, has teamed up with young artists of Kutani ware, a traditional craft in Ishikawa Prefecture, to launch a new brand "KUTANI×KIMONO," incorporating their creative designs into yukata and jinbei, KUTANI×KIMONO" is a new brand that incorporates creative patterns into yukata and jinbei. The brand is currently available on Amazon and Creema. KUTANI×KIMONO is also available in stores in Ishikawa Prefecture and Tokyo. With the recent trend away from Japanese culture, traditional crafts, which are often thought of as "expensive" or "hard to come by," are delivered as fashion items that are familiar to people's lives and easy to incorporate into daily routines.

鮮やかな色彩と文様が、まとう人の魅力を際立たせる

Vivid colors and patterns accentuate the charm of the wearer.

General Sales Outline

Online store

Amazon Japan

https://www.amazon.co.jp/stores/KUTANI%C3%97KIMONO/page/5FC85D2A-014F-4834-AF29-222A011C343C

Creema

https://www.creema.jp/c/kutanikimono

CHOOSE BASE SHIBUYA ONLINE STORE

Stores

Kataoka Kozando: Now on sale

CHOOSE BASE SHIBUYA: Early July - October 31 (limited period)

Yaesu Ishikawa Terrace: July 7 (Mon.) - July 31 (Thu.) (limited period)

Kanazawa Mza: July 2 (Wed.) - July 22 (Tue.) Limited period

Komatsu Souvenir Shop: July 1 (Tue) - August 31 (Sun) (limited period)

(Stores handling the product will be updated as needed. Please check the website and official SNS for the latest information.)

We have been receiving positive feedback since the product went on sale!

The design is very beautiful with delicate lines, just like Kutani Yaki porcelain. It is a unique design and I look forward to wearing it during the upcoming yukata season."

(Purchaser of the unisex yukata "Yuyuhana")

The yukata is very light and comfortable to wear! I love the colors and the patterns. I am considering buying another one to wash up.

(Purchaser of unisex jimbei Houou)

I was surprised to find it in a beautiful box. I have a variety of yukata, but I don't think I can find this kind of pattern in stores. I am glad that the price is affordable.

(Purchaser of unisex yukata "Yumemimon")

Some excerpts from the purchaser's review

Product Lineup

Unisex yukata 13,200 yen (tax included) S, F, L / 3 sizes in a box

Unisex zinbei 4,950 yen (tax included) L,LL/2sizes in PP bag

Kids' yukata 7,480 yen (w/tax) 110-120,130-140 / 2 sizes in a box

Kids' Zinbei: 3,960 yen (tax included) 110-120,130-140 / 2 sizes in a PP bag

ユニセックス浴衣

Unisex Yukata

キッズ浴衣

Kids' Yukata

ユニセックス＆キッズ甚平

Unisex & Kids' Zinbei

Pattern

-Houou" designed by Daiki Yamazaki

山崎大輝デザイン『鳳凰』

Houou" designed by Daiki Yamazaki

Since ancient times, the phoenix has been a symbol of nobility and sanctity. The design is intended to make the wearer's presence stand out even more.

-Mako Nakatani designed "Swimming Flower

中谷まこデザイン『遊泳花』

Mako Nakaya design "Swimming Flower

The chrysanthemum and plum blossoms are likened to fish, which are symbols of happiness, and the haze pattern, which symbolizes Mako Nakatani's style, is delicately drawn like a net, with the hope that the wearer will catch good luck.

Hikari Sakagawa's design "Yumemi Mon" - "Yumemi Mon" - "Yumemi Mon

坂川ひかりデザイン『夢見紋』

Hikari Sakagawa design "Yumemi Mon" (dreaming pattern)

Hikari Sakagawa's original design is a dreamy beauty of a dream.

Scattered with sheep and butterflies, which symbolize a good dream, the design depicts an elegant world that will bring good luck and joy to the wearer.

Features of KUTANI x KIMONO, where individuality shines through

1. Originality and originality of each artist's design

KUTANI x KIMONO was created with this idea in mind: "Tradition can not only be preserved, but also evolved and connected to the future.

KUTANI×KIMONO, born from this idea, is truly "wearable art" that incorporates one-of-a-kind patterns drawn by Kutani Yaki artists into the fabric of yukata and zimbei.

The fusion of traditional crafts and fashion is a new attempt to bring the appeal of tradition to people who have had little contact with traditional industries.

今回コラボレーションした若手作家3名の作品と文様

Works and patterns of the three young artists collaborating this time

2. washable and iron-free high-functional material for daily use

CoolPass," a high-function polyester material with excellent sweat absorption and quick-drying properties, is used to make this item easy to enjoy every day.

The material is easy to dry and comfortable to wear.

Can be washed at home. No need to iron as it does not wrinkle easily.

3. affordable prices and a lineup that can be linked and coordinated with each other

Taking advantage of Dexiora's "integrated system" from planning to material procurement and production, we deliver our products directly as a factory brand to realize high functionality and originality while keeping costs low. The lineup includes both children's and adults' items in the same pattern so that family members and friends can link up and coordinate with each other.

家族みんなでリンクコーデが楽しめます