LAWSON] Refreshing Summer Flavor with Herbal Fragrance Herbal Lemonade Tonic" will be on sale at MACHI cafe+ from July 1! On sale at MACHI cafe+ from July 1! All MACHI Cafe+ drinks will be on sale with a 50 yen discount!

LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will begin selling a summer-only product, "Herbal Lemonade Tonic," from July 1, 2025 (Tuesday) at its 41 MACHI cafe+ stores located mainly in the Kanto region, including Niigata Prefecture and Hokkaido. The product will be on sale from July 1, 2025 (Tuesday). In addition, a special sale will be held for four days from July 4 (Fri.) to 7 (Mon.), offering a 50 yen discount on all MACHI Cafe+ beverage products.

MACHI cafe+ website: https://www.lawson.co.jp/lab/tsuushin/art/1467026_4659.html

Herbal Lemonade Tonic

A summer tradition! What is the refreshing "Herbal Lemonade Tonic" scented with herbs?

Herbal Lemonade Tonic," a limited summer product that many fans eagerly await each year, is a refreshing drink with the sweet and gentle aroma of elderflower, the flavor and acidity of lemon, and the stimulation of carbonation. Elderflower, a type of herb, has a sweet and elegant aroma reminiscent of muscat. To this "elderflower" syrup, tonic water is added, and a frozen lemon slice is added to finish the drink. As time goes by, the frozen lemon gradually melts, allowing customers to enjoy the changes in acidity and aroma in this drink.

Customers who drank the drink last year gave it high marks, saying that it was not too sweet and had a good balance with the acidity, and that it was refreshing. Therefore, this year we are releasing the drink without changing the recipe, but by recreating the taste and aroma that were well received.

Herbal Lemonade Tonic Product Image

Product name ：Herbal Lemonade Tonic

Price ： 390 yen (tax included)

Release date ：July 1, 2025 (Tuesday)

Sales outlets : LAWSON MACHI cafe+ outlets

*This is a seasonal product.

Poster to be displayed in stores

All MACHI Cafe Plus drink items are eligible for the 50 yen discount sale!

For four days from July 4 (Fri.) to 7 (Mon.), 2025, we will hold a special sale offering a 50 yen discount on all MACHI Cafe Plus drinks.

All items, including the newly released "Herbal Lemonade Tonic," are eligible, so please take this opportunity to save on your favorite drinks as well as those you have been wanting to try!

50 yen discount campaign

Outline of the 50 yen discount sale

Applicable period: From Friday, July 4, 2025 to Monday, July 7, 2025

Applicable stores: All stores that have introduced Machicafe Plus.

Applicable products: All Machicafe Plus beverage products

Machi café plus drinks (example)

Is "handmade" going against the times? No, it is because of the times we live in! About MACHI Cafe+

From September 2022, LAWSON will begin full-scale development of "MACHI cafe+," a service that utilizes the store's kitchen space to serve each drink by hand after receiving the customer's order. The "MACHI cafe+" service of "handmade each and every cup" was started in response to a request from a store crew (part-time and part-time workers) who wanted to "have more conversations with customers. Through this service, we aim to activate communication between crew members and customers, and build a relationship where customers feel "I came to see you" and "I want to buy from you.

In introducing the service, the customer service skills of the crew members working in the stores and the human resource development system are also important criteria. Among "fantasistas" who are certified within the company according to the knowledge and skills of their crew members, we certify particularly outstanding staff as "grand fantasistas(*)". This certification system encourages self-improvement among staff and improves their motivation.

Since many customers visit LAWSON every day, we try to provide fresh discoveries no matter when they visit our stores. We always have a lineup of 6 to 10 types of both regular and seasonal products, including smoothies made with fresh bananas and specialty coffees.

*Lawson established the "Fantasista System" in 2012 to recognize staff with excellent coffee-related knowledge and customer service skills to improve customer service and store operations. Currently, in addition to the MACHI cafe, more than 20,000 crew members have been certified in four different fields: customer service, machikado kitchen, and fast food. The top-ranked crew members selected from among the "Fantasista" are the "Grand Fantasistas.

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