A Commentary on Tourism in an Era of Declining Population, Unbound by Common Sense or Conventional Wisdom Available at major bookstores & on Amazon on July 3

-Practically presenting the ideal form of tourism that is in line with the actual conditions of the region, while attending to the concerns of the frontlines.

2025.07.03 10:45

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Brain Farm, Inc. (located in Minato-ku, Tokyo; President: Satomi Shintani), a consulting firm for local governments nationwide, will publish on July 1, 2025 a manual that presents practical knowledge of tourism administration from a new perspective, finally available at large bookstores nationwide and on Amazon from July 3. Book title: "Tourism Administration" by Chuo Keizai-sha, Inc.

Title: "Textbook for Tourism Promotion: Toward Prosperous Cities in an Era of Declining Population" by Chuokeizai-sha, Inc.

URL: https://www.biz-book.jp/isbn/978-4-502-54701-0

　　　　 https://amzn.asia/d/5x7EDjv

「観光振興の教科書」の表紙

Cover of "Textbook of Tourism Promotion

Background of this book

Since then Prime Minister Koizumi's declaration of Japan as a tourism-oriented country, there has been a growing movement to "enrich communities through tourism promotion," and tourism administration has become an important theme in Prime Minister Ishiba's Regional Development 2.0. However, local governments across Japan are faced with the triple burden of declining tax revenues due to a shrinking population, increasing social security costs due to a declining birthrate and aging population, and increasing maintenance and management costs due to aging facilities. We have written a manual to help local government officials solve these problems and create a truly affluent city.

Features of this book

This book provides all the specialized knowledge necessary for tourism administration.

From the definition of "tourism," knowledge of tourism marketing, the basics of the Travel Agency Law and accommodation business, and over tourism, this book provides a multifaceted explanation of the knowledge required for tourism administration. This book provides all the necessary expertise for those who are interested in tourism but lack specialized knowledge, as well as for government officials who are involved in tourism administration for the first time.

This is the first PPP/PFI commentary in Japan (according to our own research) that focuses specifically on tourism administration.

The previous book, "PPP/PFI Textbook" (Chuokeizai-sha, Inc.), sold out on Amazon within a week of its release, and was reprinted eight days later. The same author has written a new commentary in the chapter on PPP/PFI, focusing only on the contents necessary for tourism promotion.

*This book touches on the latest themes in the field of public administration.

The book is full of the latest themes, such as EBPM (evidence-based policy making) and tourism risk management planning, which are needed for tourism promotion but have yet to be addressed by only a few local governments. The easy-to-understand explanations in the form of reading-style commentaries and columns enable easy understanding even without basic knowledge.

*All the changes in national tourism policy since the Meiji era can be understood.

Japan's tourism policy began with "Omotenashi Kanko" (hospitality tourism) by Eiichi Shibusawa and his colleagues, was sublimated into "Earnable Tourism" as an economic policy, and then into "Kanko Machidukuri" (tourism town development) as an urban policy. This book provides an overview of all these changes in tourism policy, and can be enjoyed as an informative read.

Author Profile

Satomi Shintani

Graduated from Osaka University, Faculty of Law. After working for an independent consulting firm, she was appointed as a special consultant for Osaka City as the youngest and first female small and medium enterprise consultant. She is a PPP partner of the Ministry of Land, Infrastructure, Transport and Tourism. Member of the Japan Association for Planning Administration.

新谷聡美