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Undercover survey conducted on thousands of restaurants nationwide, and the Grand Prix restaurant was announced! Held "Service of the Year 2025" Awards Ceremony

AJIS CO., LTD.

Aegis Research and Consulting K.K. (new president: Hitoshi Sato) held the "Service of the Year 2025" award ceremony on Wednesday, May 14, 2025, to collectively evaluate the service level of retail and restaurant businesses nationwide through an undercover survey and to award outstanding stores and facilities. The "Service of the Year 2025" award ceremony was held on Wednesday, May 14, 2025.


The "Service of the Year 2025" awards are given to outstanding stores and facilities based on a nationwide survey of service levels in the retail and food & beverage industries, and have been held annually since 2014.


This year's winners are "Handmade Chopstick Workshop Yuzen Kawasaki Daishi" and "Takumi no Gaten Sushi AEON MALL Musashi Murayama", which won the Grand Prix for Food & Beverage, as well as other excellent stores and facilities.


総合グランプリ受賞社 手作り箸工房 遊膳 川崎大師店様

The overall Grand Prix award winner, Handmade Chopsticks Workshop Yuzen Kawasaki Daishi Store

食総合グランプリを受賞 匠のがってん寿司 イオンモールむさし村山店様

Takumi no Gottenzushi AEON MALL Musashi Murayama won the Food Grand Prix.


Other participating companies

Godiva Seibu Fukui Store

Palette Plaza AEON MALL Tamadaira no Mori

Seijo Ishii Ashiya Montemer Store

Create S.D. Keisei Owada store



Video of the award ceremony:

Video of the award ceremony (digest version): https://youtube.com/shorts/utB60V-P1pU

Award ceremony video (full version): https://youtu.be/aMEqMh29UnA


Companies that want to accurately assess their service level and improve staff motivation are encouraged to consider entering the "Service of the Year" award.

Details: https://www.ajis-research.jp/soy/index.html



Service of the Year is an annual service level contest held by Aegis Research and Consulting, a top-class mystery shopping company, to award excellent stores by simultaneously surveying the service levels of thousands of stores nationwide through "Mystery Shopping". The contest is held once a year to award the best stores. The contest is an annual service-level store contest that simultaneously surveys thousands of stores nationwide through "mystery shopping" and awards outstanding stores. The contest is an annual service level store contest that simultaneously surveys and awards outstanding service level stores.


Target Business Types

GMS (Japanese superstore), clothing specialty stores (men's, women's, and children's clothing), 100-yen stores, general merchandise stores, drugstores, convenience stores, supermarkets, home centers, discount stores, electronics retailers, bookstores, CD stores, toy stores, optical stores, furniture stores, bicycle dealers, handicraft stores, and clothing stores Retail stores, craft stores, clothing stores, recycle stores, other retail stores, fast food, restaurants, cafes, and other restaurants, etc.


「サービス・オブ・ザ・イヤー2025」ロゴ

Service of the Year 2025" logo


Outline of the sponsor company

Company name: Aegis Research and Consulting Inc.

Representative: Hitoshi Sato, new President and Representative Director

Location: 3-7727-1 Makuhari-cho, Hanamigawa-ku, Chiba-shi, Chiba 262-0032

Establishment : April 2007

Business : Mystery shopping, various surveys, education and training, consulting

Capital : 50,000,000 yen

URL : https://www.ajis-research.jp/



Aegis Research and Consulting K.K. Parent Company

Trade name: Aegis Corporation (TSE Standard Listing, Securities Code 4659)

Representative: Hisaya Fukuda, President and Representative Director

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