Press Relase / News Release Distribution Service [@Press]

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Strawberry BonBonBerry ATAMI HOUSE. Shaved ice with strawberries to savor the summer season is now available! New "Triple Berry Strawberry Ori" to be released on 7/4 (Fri.)! ~The "Strawberry Summer Festival" will be held from 7/12 to 7/16! Strawberry-covered fair event!

株式会社フジノネ

Strawberry BonBonBerry Atami House (Location: Atami City, Shizuoka Prefecture; Operated by Fusinone Co. (Location: Atami City, Shizuoka Prefecture, operated by Fusinone Co. The popular Bonbon Ichigo Ori, which sold more than 9,000 units last year, has also been renewed and is now on sale. Two types of shaved ice with plenty of strawberries, unique to this store, will bring you the taste of summer.

In addition, from July 12 (Sat.) to 16 (Wed.), 2025, we will hold the "Strawberry Summer Festival. In addition to three limited-edition menu items such as "Strawberry Candy Cider" and other festival-like items, we will welcome you with fair events and other fun summer-inspired events.


Official website] https://www.atami-bonbonberry.com/

Official Instagram】 https://www.instagram.com/atamibonbonberry/


たっぷりのいちごを使った夏にぴったりの甘酸っぱいかき氷2種が登場!

Two types of sweet and sour shaved ice perfect for summer using plenty of strawberries are now available!


Two types of shaved ice with the sweet and sour taste of strawberries, filled with the strawberry BonBonBerry character.

New Product: Triple Berry Strawberry Ori

About 10 strawberries are placed on top of the original strawberry milk ice with a moderate sweetness. The sweet and sour raspberry sauce is placed between the strawberries, and blueberry jelly is placed at the bottom. The refreshing taste of domestic summer strawberries and the change in flavor can be enjoyed as you continue eating.


<Outline of the product

Product name: Triple Berry Ichigo Ori

Date of release : July 4, 2025 (Friday)

Price : 2,000 yen

Allergy:Dairy and soy

トリプルベリーいちごおり 2,000円

Triple Berry Strawberry Ori 2,000 yen


Bonbon Strawberry Cake

The popular shaved ice that sold more than 9,000 units last year has been renewed and is now on sale by popular demand! This year, we added lemon gelée and salt as accents to the sweet strawberry milk ice, which is made by freezing whole strawberries from Shizuoka Prefecture, to give it a refreshing taste even on hot days. The bright red strawberry gelée is also an original creation that is well mixed with the shaved ice.


<Outline of the product

Product name: Bonbon Ichigo Ori

Price: 800 yen

Allergy:Dairy ingredients, soybeans

ボンボンいちごおり 800円

Bonbon Ichigo Ori 800 yen


July 12-16 is the "Strawberry Summer Festival! Limited menu and a fair event full of strawberries!

From July 12 (Sat.) to 16 (Wed.), 2025, "Strawberry Summer Festival" will be held! We will offer three limited menu items to get you in the mood for a summer festival. The classic festival items, such as chocolate banana and cider, will appear with a "Strawberry BonBonBerry Atami House.

Furthermore, a "fair" will be held on the 4th floor of the event space during the period! There will be a variety of cute events such as "Strawberry scooping" and "Strawberry wanage," which is not a "goldfish scooping" event. You can fully enjoy the summer in Atami at the fair, which is typical of a strawberry sweets specialty store.



The "Strawberry Summer Festival" limited menu

Strawberry milk

Cute strawberry milk in a strawberry-shaped bottle. The bottle glows at night, adding to the summer festival atmosphere.


<Product Outline

Product name: Strawberry milk

Date of release : July 12, 2025 (Saturday)

Price : 1,000 yen

Allergy:Dairy ingredients

いちごミルク 1,000円

Strawberry Milk 1,000 yen


Strawberry chocolate banana skewer

The "Strawberry Choco Banana Skewer" combines the festival favorite "Choco Banana" and strawberries. The chilled chocolate is crispy and delicious.


<Outline of the product

Product name: Strawberry Choco Banana Skewer

Date of release : July 12, 2025 (Saturday)

Price : 500 yen

Allergy:Dairy ingredients, banana, gelatin, soybeans

いちごチョコバナナ串 500円

Strawberry chocolate banana skewers 500 yen


Strawberry candy cider

Strawberry candy covered with a thin layer of our special candy is poured into a cider that bursts with flavor. Enjoy the refreshing taste perfect for summer.


<Outline of the product

Product Name :Strawberry Candy Cider

Date of release : July 12, 2025 (Saturday)

Price : 600 yen

Price : 600 yen ・Allergies : None

いちご飴サイダー 600円

Strawberry candy cider 600 yen


Strawberry Summer Festival" Fair Event

Strawberry scooping

Prizes such as sweets and soft-serve ice cream vouchers will be given away according to the number of strawberries scooped!

One time 300 yen

いちごすくい 1回300円

Strawberry scooping: 300 yen per scoop


Strawberry hoop game

Prizes such as sweets and miscellaneous goods will be given away according to the number of points obtained by hitting the target that imitates a strawberry.

One time 200 yen


Original fan present

Customers who purchase a product during the period and follow the official Instagram will receive an original fan as a present!

オリジナルうちわプレゼント

Original fan present


All prices include tax.



About "Strawberry BonBonBerry Atami House

Strawberry BonBonBerry Atami House." was born in 2019 as Atami's first strawberry sweets specialty store, fully renovating an entire building with the aim of making Atami a more colorful and exciting city. The first floor sells take-out sweets and souvenirs, while the third and fourth floors offer an eat-in space filled with photo spots.

As the first "strawberry sweets specialty store" in Atami, we are committed to delivering the charm of Japanese strawberries to the rest of Japan and to making this strawberry sweets atelier a place overflowing with "delicious" and "fun" all year round.

いちごBonBonBERRY ATAMI HOUSE.

Strawberry BonBonBerry Atami House.


Outline of the store

Store Name : Strawberry BonBonBerry Atami House.

Outline : 1st floor: Sweets to carry around, takeout, eat-in, and souvenir sales

       2nd floor / Workshop

       3rd and 4th floors: Eat-in space

Location : 3-16 Tawaramoto-cho, Atami City, Shizuoka Prefecture, 413-0011 Japan

Access : 2 minutes walk from JR Atami Station

TEL : 0557-55-9550

Business hours: 10:00-18:00

Official website : https://www.atami-bonbonberry.com/



Company Profile

Company name : Fusinone Co.

Location: 777 Shimotaga, Atami, Shizuoka 413-0102, Japan

Representative: Takahito Kawakoshi, President and Representative Director

Establishment : October 2007

Business description: Planning, development, wholesale, sales and quality control of branded products

      Development and operation of brand stores

      Planning, development, wholesale and sales of tourist souvenirs

Capital: 15 million yen

URL : https://www.fujinone.co.jp/

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