Parents and Children Enjoy Learning about the SDGs and Nutrition Education "Handmade Nukadoko Kit Received the 6th Japan Child Rearing Support Award

2025.07.16 11:00

株式会社コーセーフーズ

Kose Foods Co. (Head Office: Ono-cho, Ibi-gun, Gifu Prefecture; President: Shunsuke Satomura) has won the 6th Japan Child-Raising Support Award (sponsored by the Japan Child-Raising Support Association) for its "Handmade Nukadoko Kit for Parents and Children to Enjoy Learning Together.

The "Japan Child-Raising Support Award" is an award to evaluate products and services that are good for child-rearing, and is judged by experts and people with experience in child-rearing from the viewpoint of whether they are actually useful for mothers, fathers, and grandparents raising children. This year, "Handmade Nukadoko Kit for Fun Learning with Parents and Children" received the award for the following points.

商品本体(外観)

Product itself (appearance)

Judges' evaluation points

With opportunities to come into contact with nukadoko decreasing these days, it is thought that having children experience it from a young age will increase their interest in eating habits and lead to the passing down of Japanese food.

If managed properly, the products can be used for a long period of time and become a memory as something made by parents and children together. We appreciated the fact that this product can be used for both dietary education, cultural transmission, and parent-child communication.

日本子育て支援大賞受賞ロゴ

Japan Child Rearing Support Award winning logo

＜Reference links

Japan Child Rearing Support Award: https://www.jcfs-ac.jp/grandprize/

Product details: https://www.kohseifoods.co.jp/nukadoko-kit

The "Handmade Nukadoko Kit" is a "learning and experience" product that expands the circle of "learning and experience" with Nukadoko.

The "Handmade Nukadoko Kit" is a revolutionary educational material kit that allows parents and children to learn about the SDGs, such as food loss reduction and resource recycling, in a fun and practical way by reusing rice bran, which would normally be thrown away.

The kit provides families with the experience of transforming leftover vegetables in the refrigerator into something tasty, bringing smiles and knowledge to the dinner table.

Background of development: Breaking through the "vegetable haters" barrier with nukazuke!

Many people of child-rearing age are troubled by their children's dislike of vegetables; in a 2019 survey, as many as 96% of parents answered that they have given up trying to get their children to eat vegetables.

We have heard these voices many times during the nutrition education events we have held throughout Japan. On the other hand, we have also seen many children smile when they taste nukazuke for the first time and say, "Delicious! I have also seen many children smile when they try nukazuke for the first time and say, "It's delicious! Many children actually like nukazuke. They just haven't had it before.

Furthermore, in recent years, after the Corona Disaster, as people have become more health conscious (both physically and mentally) and more concerned about spending quality time at home, the number of parents who want to make their own nukazuke has been increasing rapidly.

Against this backdrop, we have developed this kit in pursuit of the value of "fun and learning together with parents and children," which existing "Nukadoko products for adults" cannot satisfy.

ぬかどこ開発の風景

Development of Nukadoko

Approach to the Problem: Nukadoko is a product to be played with, learned from, and nurtured by parents and children.

In order to realize the concept of "fun and learning together with parents and children," we had a number of discussions among the child-rearing generation within the company on how to make it possible for both parents and children to enjoy the product without getting bored.

We discussed how to make it so that both parents and children could enjoy the program without getting bored.

We have to come up with something interesting to keep them playing!"

The people in charge of the project who have children were troubled, but still had the feelings of children, and what they finally arrived at was "a design that tickles their playful hearts and makes it both fun and easy for them to learn.

Arranging materials" to draw out children's creativity and ingenuity

└ In order for children to experience the fun of "growing their own way" with Nukadokoro, we have prepared flavorful ingredients that can change the taste of Nukadokoro, powdered bran, fermented bran, and more.

Challenge Sheets" turn "recording" into fun.

└ Visualize the record of pickled ingredients and flavors. The successes are repeated, leading to a sense of self-affirmation in the child.

Recipe collection that encourages "application to home cooking

└ Contains a variety of suggestions for using finely chopped nuka-zuke as a seasoning and for stir-frying.

A visual guidebook for parents and children to read together.

└ Illustrated, easy-to-understand explanations of themes such as the SDGs, fermentation, and dietary education for parents and children.

(左)アレンジ素材 (中)チャレンジシート (右)レシピ集抜粋

(Left) Arranged materials (Middle) Challenge sheet (Right) Excerpt from the recipe book

Parents' and children's voices prove the "educational effect" of the "Handmade Nukadoko Kit.

We have received the following comments from users of the "Handmade Nukadoko Kit" and have confirmed that it leads to learning from both parents' and children's perspectives.

利用者の声

Users' voices

Future development】】 Currently, the "Handmade Nukadoko Kit" is being used by parents and children.

The "Handmade Nukadoko Kit" is currently being used in nutrition education classes at schools and in the community, and we are also developing an on-site educational program. In the future, in order to have more families enjoy the product, we aim to strengthen sales at the Kojiya Satomura online store ( https://kojiyasatomura.shop/ ), expand its handling at co-ops, and introduce it to new sales channels such as general merchandise stores.

第6回日本子育て支援大賞受賞