New Idea: More than Sightseeing, Less than Training Launch of Incentive Travel Service for Cultural Experiences

Creson Corporation has launched a new incentive travel service that allows companies to experience traditional Japanese culture and hospitality while celebrating their corporate achievements. This service is primarily targeted at companies with global operations and overseas companies that wish to incorporate Japanese values into their business.

For more details about the service, please visit ( https://www.motenas-japan.jp/incentive-travel/ )

【Background of the Service】

In today's globalized world, companies are increasingly looking beyond mere business performance to invest in improving employee engagement and strengthening organizational culture. In particular, multinational companies in Europe, the U.S., and Asia are actively promoting leadership development and shared values through incentive travel. In addition, the "attitude of valuing customers" in modern Japan is historically rooted in cultural manners of hospitality, including flower arrangement and tea ceremony. The program offered by MOTENAS JAPAN aims to deepen foreign staff's understanding of the Japanese attitude of valuing customer service.

In this context, Japan has recently been attracting global attention as an incentive travel destination. According to the Japan National Tourism Organization (JNTO), demand for visits to Japan in the MICE (Meetings, Incentives, Training, and Exhibitions) sector has been on a steady rise since 2019, with the percentage of "Incentive Travel" in particular on the rise. This is because Japan's uniqueness in the following areas can provide experiences directly related to value creation for companies.

#1. Symbol of working attitude: integrity, discipline, and attention to detail

Japanese business culture is steeped in values that can be translated into global standards, such as politeness, courtesy, humility, and punctuality, and a trip that allows employees to actually experience these values is an effective way to educate them.

#2. The Japanese Way of Teamwork

Japanese organizational culture is rooted in the attitude of "fulfilling one's own role while emphasizing the harmony of the team as a whole. Team building based on this "spirit of harmony" is a fresh insight for global companies as well.

For example, methods of building trust within a team that transcends language through "shared silence and gestures," such as zazen, calligraphy, and tea ceremonies, can also promote communication in multinational organizations.

#3. Global Team Building

Creating a sense of unity among members of diverse cultures and nationalities by sharing common values and experiences--that design is the challenge for modern companies. In this context, Japan is an extremely unique "learning place" that combines "cultural stimulation," "safety," "order," and "spirituality. On the other hand, Japanese people are not very good at asserting themselves.

Our programs carefully incorporate experience elements that contribute to the formation of global teams, such as designing dialogues that transcend cross-cultural barriers, harmony with nature, and non-verbal communication.

#4.The Soft Power of Omotenashi - Learning the Essence of Customer Service

Japan's unique "Omotenashi" culture is highly regarded internationally as a "heartfelt consideration" that goes beyond customer service. It is a universal business skill that can be applied not only to customer service and management, but also to internal communication and team building. Through interactions with Japanese craftspeople working in the field and first-class staff in the lodging industry, participants learn experientially the "ability to put themselves in the other person's shoes".

#5. A safe, comfortable, and culturally valuable country

Japan's world-class safety and infrastructure as a developed country, as well as its unique appeal of coexistence of tradition and innovation, provide a safe and comfortable environment in which students can concentrate on their studies.

In fact, an increasing number of companies from Singapore, France, and the U.S. have chosen Japan for incentive trips and next-generation leader training, with some saying that exposure to the essence of Japanese-style management has provided hints for cultural reform within their companies.

In response to this growing need, we are helping companies transform themselves by creating just the right experience that is "more than sightseeing and less than training".

For more information, please visit our website at (https://www.motenas-japan.jp/incentive-travel/)

【Service Details】

The incentive travel service we provide is differentiated from conventional sightseeing tours by its tailor-made, experience-based, interactive programs designed with "learning," "healing," and "empathy" as keywords.

The following experience plans are available, which can be flexibly customized according to the participating company's industry, objectives, and participants' cultural backgrounds.

【Basic 5 Patterns -Cultural Experience and Corporate Value Enhancement】

#1.Kyoto Tea Ceremony and Zen Meditation with Luxury Ryokan Stay

Immerse yourself in traditional Japanese hospitality with a serene tea ceremony and zazen (Zen meditation) experience, followed by an overnight stay at an elegant ryokan in Kyoto.

#2.Mastering the Spirit of Craftsmanship with a Sushi Artisan

 Learn the philosophy and precision of Japanese craftsmanship through an exclusive hands-on session with a seasoned sushi chef.

#3.Tranquility in a Japanese Garden and Calligraphy Workshop

Experience the calming aesthetics of a traditional Japanese garden, then express inner reflection through a guided calligraphy session.

#4.Bushido Leadership Training with Samurai Armor Experience

Explore the ethics and discipline of Japan’s warrior code in an interactive workshop that includes donning authentic samurai armor.

#5.Traditional Craft Studio Tour and Artisan Interview

Visit a renowned Japanese craftsman’s studio and engage in an intimate dialogue about heritage, mastery, and the art of making things by hand.

【Special Experience Plan -Uniqueness, Healing, Sociality】

#1.Digital Detox Retreat in Starry Satoyama

Three days in nature to let go of your smartphone and feel the world through your five senses. Through silence, forest bathing, bonfires, and meditation, you will unwind your body and mind. Freeing yourself from excessive information will give you the opportunity to regain your creativity and concentration.

#2.Special "Opening of the Door" experience at a private cultural property and a famous house

Special "Special Opening of Doors" experience at historical buildings and cultural facilities that are normally closed to the public. For example, a special nighttime visit to a famous temple in Kyoto or a completely private tea ceremony at a long-established tea house, etc., create a special time in an extraordinary space.

#3.Co-creation" experience with local residents (social incentive)

This is a practical exchange plan that allows participants to work together with local people while experiencing local issues. This plan provides in-depth learning experiences that are linked to the company's CSR activities, such as agricultural experience, reconstruction assistance, school visits, and so on.

【Implementation Method and Support System】

●Completely tailor-made itinerary design

We propose optimal plans according to the purpose, number of participants, and nationality. We can also tailor the itinerary to suit the target audience, such as executives and next-generation leaders.

●Multilingual support

We support smooth communication by providing guides and interpreters who can speak English, Chinese, French, and other languages.

●Experience Design with Dialogue and Learning

We provide deep learning through corporate content that encourages reflection and dialogue, rather than just an inspection tour.

【Who is eligible for this service?】

This service is intended for the following types of companies

●Japanese companies with global operations that have overseas branches.

●Overseas companies that wish to incorporate Japanese culture into their corporate culture.

●Companies that wish to deepen team bonding and cultural understanding through employee training and award trips

●Companies seeking new learning opportunities as part of work style reform and human resource development

Companies that value Japanese values such as "seriousness" and "sincerity" will find this program a valuable opportunity to nurture the values of their employees.

【Recommended for】

Our incentive travel service is more than just an incentive trip; it is a cultural experience, a learning experience of values, and an opportunity for organizational change. We especially recommend this service for the following companies and organizations

#1.Companies that have overseas offices and wish to convey Japanese values to their employees

Experience the "Omotenashi" (hospitality) and "honest work attitude" of the Japanese people

Bridging the cultural gap with the Japanese branch office and improving the sense of unity within the organization

Improve cross-cultural communication

Global team building

#2.Companies wishing to use award and incentive trips as "learning opportunities

Reward employees who have achieved results with a trip that also provides learning opportunities

Companies that want to give an "experience that reaffirms values" rather than just entertainment or sightseeing

#3.Companies that want to enhance the "perspective" of prospective leaders and young employees

We would like to give management-level candidates the opportunity to experience Japanese leadership and spirituality.

Companies that want to provide cross-cultural understanding training as part of their global human resource development

#4.Companies that are serious about reforming work styles and wellbeing

Need a digital detox to enhance employees' mental health and creativity

Companies that are serious about reforming work styles and wellbeing

#5. Companies that are also interested in SDGs and social contribution activities

●Promoting employee awareness through community support, reuse, and ethical experiences

　Upcycling workshop to reuse old cloths and kimonos

　→ Reduce waste and pass on Japanese cloth culture at the same time.

●Experience in supporting community revitalization in earthquake-stricken areas

　→ Contribute to local economy, environmental preservation, and reconstruction through manufacturing using bamboo and wood from thinning.

●Workshops utilizing renewable resources such as bamboo crafts and satoyama conservation activities

　→ Cultivate a sense of symbiosis with nature through team-based collaboration.

●Cross-cultural exchange classes and environmental education at local schools

　→ Contribute to the development of the next generation while interacting with children.

●Cooking and tea ceremony experience using ethical Japanese tea and locally produced ingredients

　→ Learn about sustainable consumption and local economy through food and agriculture.

For more details about our services, please visit (https://www.motenas-japan.jp/incentive-travel/)

If you would like to have your incentive travel plan tailor-made by us, please contact us here.

( https://www.motenas-japan.jp/contact_provisional/ )

【About Creson Inc.】

Our company was established in July 2016 as a provider of inbound experience business.

In 2018, the company launched the "MOTENAS JAPAN" business service as an experience service specialized for foreign VIPs and wealthy people.

In April 2022, the company will begin providing TikTok (Douyin) and RED (Red) services, as well as short video production and editing services for China, utilizing its accumulated expertise in TikTok and RED operations. In addition, the "China Cross-border EC* Inbound Japan Experience" service will be launched on October 18, 2022.

Corporation number: 2030001115321

Representative ： Hitoshi Aoki

Location ： Central Building 2F, 1-1-5 Kyobashi, Chuo-ku, Tokyo

Establishment ： July 1, 2016

Capital ： 21 million yen (including capital reserve)

URL ： https://creson.jp/

Business Description:

China cross-border EC* inbound promotion business:

( https://creson.jp/service/ec-inbound/ )

Operation of Douyin and RED (Red) on behalf of clients:

Production and operation of promotional videos utilizing the Chinese versions of TikTok (Douyin) and RED (Red)

Live commerce operation using Chinese TikTok Douyin and RED

　( https://creson.jp/service/douyin/ )

Chinese video production and editing:

Editing of existing videos on YouTube, etc. for Chinese version of TikTok Douyin and RED.

　( https://creson.jp/service/video-edit/ )

Chinese language video production: Video production for Chinese version of TikTok Douyin and RED.

　( https://creson.jp/service/video-create/ )

MOTENAS JAPAN:

Planning, development, and operation of business entertainment services for wealthy people

Dissemination of information content for foreign business entertainment

　( https://www.motenas-japan.jp/ )

On August 20, 2024, "Establishment of training programs for global companies," on January 1, 2025, "Inbound business support services," and on June 10, 2025, "New services specializing in the Chinese market.

For inquiries regarding this matter, please contact

Creson Corporation

e-mail: support@creson.jp