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Authentic Japan Shunme, an Internationally Acclaimed Lacquerware Brand from Toyama, Has Released a Video on YouTube to Showcase Its Latest Creations

Pursuing Beauty with Traditional Techniques and 100% Natural Materials in Lacquerware

Authentic Japan Shunme

Authentic Japan Shunme, based in Imizu City, Toyama Prefecture, is a brand of genuine Japanese lacquerware crafted with all-natural materials using traditional techniques. On July 28, 2025, the brand released two short introductory videos on YouTube: "Playing with Miyabi" and "Jouer avec Shikki."


Jouer avec Shikki

Jouer avec Shikki

Playing with Miyabi

Playing with Miyabi


YouTube video

Jouer avec Shikki: https://www.youtube.com/watch?v=vGrmlVDY8xI

Playing with Miyabi: https://www.youtube.com/watch?v=swuuCf-A5G4



On the award-winning creations

Authentic Japan Shunme, a series of lacquerware produced by Yukino Shunme using natural materials and traditional techniques, has been highly acclaimed on the international stage for three consecutive years. Among them, “Jouer avec Shikki” and “Playing with Miyabi” respectively feature the reflective beauty of makie art and mother-of-pearl inlay. Although the charm of the reflections and movements of makie art and mother-of-pearl inlay cannot be compared to the real thing, two short videos were created and distributed on YouTube to give viewers a brief look at the work..


In the future, following the style of "Jouer avec Shikki" and "Playing with Miyabi," Yukino Shunme will continue to focus on presenting works that pursue the original usability of lacquerware and the beauty of luster, and she also plans to sequentially release videos starting in early September, offering a brief glimpse into her trips to overseas award ceremonies she has attended.


Yukino Shunme’s International Award-Winning Works

2023  

Tsuzumi Double Sakazuki — Silver Prize, A’ Design Award and Competition

2024

Jouer avec Shikki — Selected for Le 25ᵉ Exposition de l’Art Actuel France–Japon avec participation multinationale

2024

Playing with Miyabi — Chicago Good Design Award

*The Good Design Award ceremony was held in Athens in April 2025, where Yukino Shunme delivered a brief speech at the event, sharing her perspective as someone originally outside the Japanese traditional crafts industry and expressing her passion for lacquerware.



Outline of Authentic Japan Shunme

Business Description: Providing translation and interpretation services, as well as lacquerware design.

URL: https://www.authenticjapanshunme.com