Beyond the Corona Disaster, Restaurants Become the Stage for Marriage Activities! Subscribed Marriage Activity," which requires submission of a bachelor's certificate, rapidly expanding to 19 locations nationwide.

The "Meet and Marry at a Yakitori Restaurant" Era Has Arrived! A number of marriages have been made, and the service is supported by the government and the restaurant industry.

2025.07.25 10:00

有限会社笑い屋

We are pleased to announce that in April 2024, "An Group," a subscriber marriage activity service "with a single certificate submission system" (Operated by: Laugh House Co. We are pleased to announce that in just one year since its launch, Laughing House Co. It has attracted attention from the media, government, and the marriage activity industry as an innovative business model that revitalizes the severe restaurant industry after the Corona disaster and also contributes to regional revitalization and measures to combat the declining birthrate.

Official website: https://angroup-japan.com/

An application: https://an-japan.jp/mb/an_nonlogintop.php

成婚者と女将縁長　焼き鳥店で手作り披露宴

Married couples and the proprietress Encho: Handmade wedding banquet at a yakitori restaurant

【Highlight】 First of its kind in the industry!

First of its kind in the industry! A marriage activity system in which people submit a "bachelor certificate" at a restaurant to participate in a party.

Started with a government subsidy for business restructuring, expanded to 19 locations in one year

Many marriages and wedding parties have been held.

The "single certificate submission" model is both secure and trustworthy

Introduced an admission screening process requiring submission of a bachelor's certificate and an interview with a marriage counselor for singles who are worried about problems with applications or mixing with married couples.

We provide highly reliable companion-style marriage activity in the everyday space of a "restaurant" where anyone can casually participate.

It is a new type of marriage activity where you can casually participate at a restaurant you are familiar with and still meet someone you are sure to like. It is a new type of marriage activity.

Low-cost and safe dating is just right for the times" (Male in his 40s)

19 locations in 1 year! Accelerating Nationwide Expansion and Achievements

Start of operation: April 2024 (business reconstruction subsidies will make this possible)

Locations: 19 locations in 7 prefectures nationwide (Kansai, Kanto, Chubu, Okinawa)

Introduced stores : Yakitori restaurants, steaks, sushi, Italian restaurants, yakiniku restaurants, bars, etc.

Monthly membership fee: 3,300 yen (tax included)

Synergy between marriage activity events and restaurants enables effective use of free time, attracts more customers, and secures a new source of revenue.

コンパの乾杯シーン

Toast scene at a party

More and more people are saying that they are getting married!

Unique "forms of marriage" are being created across the country, such as marriage registrations by couples who have actually tied the knot, parties held, and marriage witnessed by the marriage director.

The moment I met him, I was so impressed. We were able to talk naturally at a yakitori restaurant, and I felt comfortable starting a relationship with him. We are now a married couple.

Food & Beverage Industry x Marriage Activity = New Local Infrastructure

Revitalization of local communities

Creation of new roles for restaurant staff (Enchou system)

Monetization of idle time

Increase customer attraction by combining the everyday and the extraordinary: "Dining x Marriage Activity

It is rewarding to be able to create a place that not only serves food but also brings people together.

Management Structure: A Sustainable Model Supported by "Encho" and "Supervisors

Nationwide expansion is supported by a hybrid management system of "community-based and tour-based operations.

Encho system: "En-no-chou" professionals at each store are in charge of member relations and event management.

Supervisor system: Traveling supervisors support multiple locations, ensuring both quality and support for franchisees.

New Trends Matching the Social Background

Number of marriages in 2023: below 500,000 couples, the third lowest level in the postwar period (Ministry of Health, Labor and Welfare)

Consultations about problems with matching apps: on the rise (National Consumer Affairs Center)

Restaurant industry closure and closure rate: +20% year-on-year (Tokyo Shoko Research)

Safe encounters, revitalization of local communities, and new sources of revenue for the food and beverage industry.

The "An Group Model" achieves all three at the same time.

Strong partner system to support the business

Business representative: Hisayo Matsumura

Proprietress of Laugh House Ltd.

Combines 28 years of restaurant management and 13 years of marriage activity business experience.

She is also the founder and representative director of the Japan LGBT Support Association.

Business Management: Shino Kawakami (President of 5star Engagement Co., Ltd.)

She has received the Gold Award for Excellence in Marriage for four consecutive years.

She supports nationwide expansion through human resource development and on-site support in the marriage activity industry.

◇Technology collaboration: Masateru Asai (President, BIU Corporation / Japan Bridal Association)

Realized a secure and efficient membership management system by building an industry-standard system and developing a web application.

Representative comment: Hisayo Matsumura (An Group Business Representative)

The more serious people are looking for serious encounters, the more they are looking for introductions from people they can trust and a safe space. In response to such people, we have brought "matchmaking" into the daily life of a restaurant.

With the support of 28 years of experience in the restaurant business and 13 years of experience in the marriage activity business, as well as the support of the government and our wonderful partners, we were able to open 19 locations in one year. We will continue to spread the smiles of successful marriages across the country.

■Future Prospects

Further Expansion of Offices in Kansai and Kanto

Regional project development in collaboration with government, municipalities, and NPOs

Initiatives to support diverse encounters, including LGBTQ+ encounters

Available interviews

Interview with the proprietress/interview with the head of the marriage

Reproduction of the scene of submitting a bachelor certificate

Close contact with marriage activity events / coverage of married couples

On-site filming available at 19 locations nationwide

List of 19 locations

Kansai Area (9 locations)

An-Kyoto (Kyoto City)-Hisayo Matsumura (Yakitori no Laugh Shop)*Head office