Blue Matcha", a hot topic overseas, is now available as a craft beer! WACHA "Blue Matcha Beer Experience Kit" to go on sale on July 23

WACHA Corporation (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hanayo Kato) launched a new product, "Blue Matcha Beer Craft Kit," using the blue superfood "Blue Spirulina" from the wellness matcha brand WACHA on July 23, 2025 (Wednesday). The unique combination of craft beer and matcha green tea makes this gift a next-generation tea experience that is both visually striking and physically and mentally soothing to enjoy in the comfort of your own home.

It is currently on sale at the official online store (https://wachaworld.base.shop/).

The "Wave" design by Katsushika Hokusai was incorporated to create a refreshing effect.

Blue Matcha" is already a common practice around the world.

Blue Matcha" is a new genre of matcha that is gaining attention in cafes and superfood markets in Europe, the U.S., and Asia. However, it is still not well known in Japan.

Therefore, WACHA dared to "reimport" this experience from Japan, the home of matcha.

WACHA has created a new tea experience kit that reaches people who are unfamiliar with matcha culture.

Blue Matcha Beer Base Can

Image of Blue Matcha Beer

The secret behind the Blue Matcha Beer base is the superfood blue spirulina.

The core of Blue Matcha Beer is blue spirulina, which contains phycocyanin, a natural pigment derived from algae. It is resistant to pH and does not change color when mixed with beer, so you can enjoy your toast while maintaining its beautiful blue color.

We dared to use Blue Spirulina instead of Butterfly Pea because we wanted to achieve both color stability and functionality. The flavor was designed with the addition of blueberry and coconut. Aromatic and mild, this is a caffeine-free blend that goes well with beer.

Blue Spirulina

Cheers to Blue Matcha Beer!

Reset your mind and body with a "blue tea time" by pouring and enjoying.

This kit includes a special mini shaker for whisking and a recipe card for beginners in English and Japanese. Anyone can easily enjoy everything from whisking matcha to a craft beer-like drink.

In the midst of a busy day, the act of making foam with your own hands for just a few dozen seconds is like a "mini-meditation. This kit is a perfect gift or for self-care at home.

We hope that the "blue tea time," where "beauty," "health," and "comfort" intersect, with a craft beer in one hand, will be an opportunity for those who have never experienced matcha before to have a new encounter with it.

Blue Matcha Beer Craft Kit

Blue Matcha Beer Craft Kit Gift

Outline of the product

Product name: Blue Matcha Beer Craft Kit

Release date ： July 23, 2025 (Wednesday)

Price ： 2,980 yen (tax included)

Sales page : https://wachaworld.base.shop/

Set contents:

Blue Matcha Base" powder (20g / approx. 20 cups)

Mini shaker for whisking

Bilingual recipe card

1 gram measuring spoon

Comes in an exclusive gift box

Arrangement example:

Blue Matcha base x White beer: Fruity aroma and beautiful blue foam

Blue Matcha base x Non-alcoholic beer: Recommended for health-conscious people

Blue Matcha base x Soda water/Juice: Children and those who don't like alcohol can also enjoy it.

Features:

Caffeine-free / Only natural ingredients used / Easy foaming / English-speaking recipes / SNS friendly / Gift-giving

About the brand

WACHA Co.

WACHA is a wellness brand that reinterprets Japanese tea ceremony culture in the modern age and proposes a "matcha experience that conditions the mind and body. WACHA delivers "new tea time" to people in Japan and abroad to accompany them in their busy daily lives.

WACHA brand logo

Online store : https://wachaworld.base.shop/

Brand website : https://www.wacha-world.com/

Instagram ： https://www.instagram.com/wacha_world/