The one and only towel born from 100 years of tradition and innovation! Enjoy two different expressions on one sheet, one back and one front! Oborozome Kimono Pattern / Omotenashi Towel" now on sale!
The new technology produces a vivid gauze surface and an elegant and dignified toweling surface.
おぼろタオル株式會社
Oboro Towel Co. (Location: Kamihama-cho, Tsu City, Mie Prefecture; President: Kanji Kato), a long-established towel manufacturer that has been committed to integrated in-house production since its establishment in 1908, has begun selling "Oborozome Kimono Pattern/Omotenashi" towels, a unique towel created with 100 years of tradition and innovative technology. The company has begun selling "Oborozome Kimono Pattern/Omotenashi Towel.
Product image of "Oborozome Kimono Pattern/Omotenashi Towel
Background of Development of Omotenashi Towel
In recent years, with the increase in the number of foreign visitors to Japan, we have come to realize that Japanese traditional culture and techniques are highly valued overseas.
In this context, we would like to express the traditional beauty of Japan using the weaving technology of "Oboro Gauze Towel," which will be on sale for 100 years next year, and the Oboro dyeing technology, the origin of "Oboro Towel," so that not only foreigners but also Japanese people can experience the beauty of Japanese tradition and technology once again. It is with this in mind that we have planned this towel.
The design of the towel is based on the motif of kimono, a representative of traditional Japanese beauty, arranged in a modern way from the design of Isekatagami.
In addition, we succeeded for the first time in dyeing both the gauze and towel sides of the towel with Oboro dyeing, which until now could only be done on the pile side. This has created a technology that opens up new possibilities for Oboro dyeing, which has a history of more than 100 years. The gauze side is dyed with vivid colors, while the towel side is dyed with elegance and dignity, creating an unprecedented towel that can be enjoyed in two different ways with a single sheet.
Omotenashi Towel" is dyed clearly on the gauze side and dimly on the towel side using new technology.
The packaging and the way the towel is folded are also carefully designed to make it look like you are wearing a real kimono. The name "Omotenashi Towel" was chosen to reflect the meticulous Japanese spirit of hospitality and the fact that the towel has patterns on both the front and back sides, meaning that it has no front and back.
We hope that by using this towel, you will feel the spirit of Japanese traditional culture and the spirit of hospitality of the oboro towel with its attention to detail.
The package of "Omotenashi Towel" with attention to detail from the way it is folded to the way it is presented (surface)
The back side of the "Omotenashi Towel" package with the English version written on the side to make it easier for people overseas to understand the message.
Features of Omotenashi Towel
Omotenashi Towel" uses two traditional dyeing techniques, "Oboro Dyeing" and "Oboro Gauze Towel", which have been refined over more than 100 years.
<Oborozome>.
Oborozome is a patented process that was first used in Japan in 1908 to draw patterns on towels. The name "Oborozome" comes from the way the pattern appears dimly when dry, but comes to life clearly when wet, resembling a clear night with a hazy moon. This technology, which is also the origin of the company's name, was used to dye only one side of the towel, but with the new Omotenashi Towel, we have succeeded in developing a new technology to dye both the front and back sides at the same time, eliminating the concept of the front and back sides of the pattern, which is rare for printed towels.
Omotenashi Towel" with a vivid pattern that comes to life when wet.
＜Oboro Gauze Towel" has been loved for 100 years.
The "Oboro Gauze Towel" was created in 1927 when Oboro Towel obtained a utility model for a double-ply gauze towel made of fine yarn with one side gauze and one side pile for the first time in Japan. The Oboro Gauze Towel was created as a towel for geisha to remove white powder, and at that time, it was also called "cosmetic towel" and became popular in Hanamachi (flower districts) all over the country.
Omotenashi Towel" with gauze on one side and toweling on the other
This product, which will celebrate its 100th year on the market next year, has been supported by deep-rooted fans for 100 years and is a representative product of the Oboro Towel line.
The three different patterns are designed to reflect the spirit of Omotenashi Towel.
◎Shimagoyomi
Striped Almanac
The beauty of stripes that spells out the seasons.
The striped pattern is a classic Japanese pattern that has long been a symbol of "stylishness" and "sophistication. The word "stripe" is said to have originated from the term "shimamatari" or "shimamono," which refers to textiles that came from the islands of the south. The straight lines of the pattern have a graceful and dignified beauty, and were loved as a symbol of "iki" (stylishness) in the culture of the townspeople of Edo.
The design of the "Striped Almanac" gently overlaps the beauty of such stripes with a small camellia flower. Like a calendar, this pattern incorporates the changing signs of the seasons into a single piece of cloth. It is a calm and elegant piece that harmonizes Japanese sensibilities with the lightness of the modern age.
Aigasumi
Aigasumi
Aigasumi" - A haze of indigo and the serenity of Oboro.
White morning glories bloom softly, gently oozing the color of indigo. The view created by the Oboro dyeing technique carries a dignified air, like a cool breeze blowing on a summer morning. The gauze side has a clean indigo coloring and the purity of the pattern. On the pile side, the dye spreads faintly like a mist, gently leaving a quiet reverberation.
The world of ephemeral yet elegant dyeing is created by Oboro Dyeing, which pursues the beauty of blotches. Every time you touch it, the Japanese sense of beauty and seasons quietly speaks to you through your skin.
Koigoromo
Koigoromo
Koigoromo" - a gentle cherry blossom-colored garment that covers the heart of love.
Koigoromo" is a beautiful word from ancient times, which refers to the "robe" of love that never leaves one's heart. This expression, which also appears in the Manyoshu (The Anthology of Myriad Leaves), has a tenderness that envelops the heart and a sadness that is tinged with emotion.
The pale pink towel with a cherry blossom pattern seems to gently wrap you in spring love. The gauze side has bright and gorgeous colors, while the pile side has the elegant blotchiness that only Oboro dyeing can provide. The gauze side has bright and gorgeous colors, while the pile side has the elegant blotchiness that only Oboro dyeing can provide.
Outline of Omotenashi Towel
Product name: Oborozome Kimono Pattern / Omotenashi Towel
Size: Face towel: approx. 32 cm x 90 cm
Price: 1,100 yen (tax included)
Pattern: Shimagoyomi, Aigasumi, Koigoromo (3 patterns in total)
Material: 100% cotton / gauze on one side, pile on the other
Oeko-Tex(R) Standard 100 Class I certified
Mie Brand Certified Product
＜Official online store
https://oboro-towel.jp/SHOP/obr00093.html
Main destinations
General merchandise stores, specialty stores, kimono stores, department stores, souvenir stores nationwide, and various mail-order stores. Also available at the official online store and factory-owned stores. Plans to gradually expand sales to overseas markets such as Taiwan and Paris.
Manufacturer's Profile
Oboro Towel was founded in 1908 in Tsu City, Mie Prefecture. The founder was a Japanese-style painter and came up with the idea of drawing patterns on the plain and tasteless towels that used to be available. This was the "Oborozome" technique, in which only the weft threads are dyed in color. Oborozome towels dyed with this technique became popular for their high water absorbency and ease of wringing, as well as for their functionality in washing and wiping during bathing, which is also the origin of the company name. In 1927, the company succeeded in mass-producing Japan's first "double bag-weave gauze towel" using fine thread. The company developed new products one after another, and today Oboro Towel continues to carry on its pioneering spirit, acquiring several creative patents, and constantly producing new products such as "Oboro Hyakunen no Kiwami," "Exclusive Towel Series," "Oboro All-in-One," "Smart Towel," "Bare Skin Smiles," "Sustaina Towel," and "Gentle Organic," which have been loved by people for a long time. We continue to create products that will be loved by people for a long time.
Company name: Oboro Towel Co.
Representative: Kanji Kato, President
Location: 3-155, Kamihama-cho, Tsu, Mie 514-0008, Japan
Business description: Manufacturing and sales of towels
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