One of Japan's Largest Craft Beer Festivals Celebrates its 30th Anniversary 2025 Keyaki-hiroba Autumn Beer Festival" to be held from September 19

Saitama Arena Co. (8 Shintoshin, Chuo-ku, Saitama-shi, Saitama; President: Hirotsugu Mikami) will hold its annual event "2025 Keyaki-hiroba Autumn Beer Festival," long-awaited by beer lovers, at Saitama Super Arena for five days from September 19 (Friday) to 23 (Tuesday, holiday), 2025.

Detailed URL: https://www.beerkeyaki.jp/

Key visual

Craft Beer Festival

Toast with an original glass

Launched in 2009, this year's event, the 30th of its kind, will feature 64 stores, including 6 stores opening their doors for the first time.

As one of the largest craft beer events in Japan, you can enjoy more than 400 kinds of craft beers of various colors, aromas, and tastes, including beer competition winners and limited edition beers made especially for this event.

In addition to a wide variety of beers from Hokkaido in the north to Okinawa in the south, beer fans will be able to enjoy a wide selection of food items that go well with beer.

Three collaboration beers on sale to commemorate the 30th event

The event's collaboration beers, which have become very popular each time, will be available in three varieties to commemorate the 30th event. Brasserie Knot (Hokkaido), CHORYO (Nara) x Y-Market (Aichi), and U.B.P Brewery (Saitama) x Blue Magic (Tochigi) x Romantic Village Brewery (Tochigi) will brew and sell craft beers with rich flavors to commemorate the 30th event, each with a different concept. The beers will be brewed and sold at the venue, and will also be available for purchase at the souvenir beer corner. The beers will be available at the venue as well as at the souvenir beer corner.

Release of "BEER ALL RIGHT," the official song of the Keyaki-hiroba Beer Festival

To commemorate the 30th Keyaki-hiroba Beer Festival, we have released the official song "BEER ALL RIGHT".

The song was composed by two artists who have attended and performed at the event many times in the past: Takehiro Miya, a ukulele singer from Urawa Ward, Saitama Prefecture, and the twin rappers, the Kami-Suzuki Brothers.

The recording of the audience's "Cheers! recorded at the actual event site, is also incorporated in this song, which is a song that can only be sung at a beer festival that has been held together with its customers. It is an exhilarating beer song that makes you want to hum along with a beer in your hand, as if the exuberance and sense of unity of the festival were directly conveyed in the song.

The song will be used as the BGM for the official event video, and will also be performed at the "Beer Live" event (free admission) on September 20 (Sat) and 21 (Sun).

2025 Keyaki-hiroba Autumn Beer Festival Official PR Video

https://www.youtube.com/watch?v=uGKXHh338GM

Takehiro Miya

Scene from last year's KEYAKI BEER LIVE

The Kami-Suzuki Brothers

The Keyaki-hiroba Autumn Beer Festival is free admission, but paid reserved tables will also be available for purchase.

Reservations will be available from Saturday, August 16 through PassMarket, a digital ticket service on Yahoo! This event was so popular at the Spring Beer Festival that all table tickets were sold out within one day of the start of sales. Early reservations are recommended.

Outline of 2025 Keyaki-hiroba Autumn Beer Festival

(1) Dates and times September 19 (Fri.), 2025 16:00-21:30

　　　　　　　　　　　　　　Saturday, September 20 - Monday, September 22, 2025 11:00 - 21:30

　　　　　　　　　　　　　　Tuesday, September 23 (national holiday) 11:00-19:00

(2)Venue Saitama Super Arena

(3) Admission Free

(4)Number of stalls: 64 (tentative)

Breweries opening for the first time

AND BEER (Tokyo), NAMACHAAN Brewing (Tokyo), Nutori Brewing (Saitama), OUR BREWING (Fukui), Hime Beer (Ehime), AGARIHAMA BREWERY (Okinawa)

Domestic

Brasserie Knot (Hokkaido), hokkaido brewing (Hokkaido), Kutsubukotan Brewery (Hokkaido), KANEKU BREWERY (Aomori), Tono Beer ZUMONA (Iwate), Iwate Kura Beer (Iwate), Tazawako Beer (Akita), Akutakura Beer (Akita), HOPDOG Brewing (Akita), Hope Hill Brewery (Miyagi), Naruko Onsen Brewery (Miyagi), ISHINOMAKI HOP WORKS (Miyagi), BLACK TIDE BREWING (Miyagi), Yellow Beer Works (Fukushima), Ushiku Brewery (Ibaraki), Ushitora Brewery (Tochigi), Roman Rokan Chikkimura Brewery (Tochigi), BLUE MAGIC (Tochigi), Coed Brewery (Saitama), CARVAAN Brewery (Saitama), Smoke Craft (Saitama), Zakkoku Koubou (Saitama), SHIKI BEER (Saitama), U.B.P Brewery (Saitama), Teenage Brewing (Saitama), OKEI BREWERY (Tokyo), SUNMAI (Tokyo), SORACHI 1984 (Tokyo), Let's Beer Works (Tokyo), T.Y. Harbor Brewery (Tokyo), Let's Beer Works (Tokyo), Yakko Brewing (Nagano), Sankt Garren (Kanagawa), Kakegawa Beer (Shizuoka), Reflector Beer (Shizuoka), Repubrew (Shizuoka), Wye Market Brewing (Aichi), Oraho Beer (Nagano), Shinshu Suzaka Fruit Brewery (Nagano), Minami Shinshu Beer (Nagano), Yatsugatake Brewery (Yamanashi), Echigo Beer (Niigata), ISEKADO (Mie), Craft Bank (Kyoto), Kyoto Brewing Co. (Kyoto), TWO RABBITS BREWING COMPANY (Shiga), Derailleur Brew Works (Osaka), CHORYO Craft Beer (Nara), Daisen G Beer (Tottori), Matsue Bierherun (Shimane), DD4D Brewing (Ehime), Beppu Brewery (Oita), Miyazaki Hideji Beer (Miyazaki), B.M.B Brewery (Miyazaki)

Overseas/Others]

German Beer Erdinger, F.B. JAPON, BARBEE'S/ Sanuki Udon Noodle Bar Kawakin, Healthy Chinese Seiren, Sojibo/Kineya

(5)Web site https://www.beerkeyaki.jp

(6)General Inquiries Saitama Super Arena 048-601-1122 (10:00-18:00)

(7)Attached event flyer

https://www.atpress.ne.jp/releases/445680/att_445680_1.pdf

Saitama Arena Corporation [Company Profile

Company name: Saitama Arena Co.

Location: 8 Shintoshin, Chuo-ku, Saitama-shi, Saitama

Capital ： 495 million yen

Date of establishment: March 27, 1997

Purpose of establishment: Business management and administration of Saitama Super Arena and Keyaki Hiroba

　　　　　　 Management of "Saitama Super Arena" and "Keyaki Plaza

URL: https://www.saitama-arena.co.jp/