At "NICOTAMA DAYS CAFE Nagano and Ueda City, Nagano Prefecture, in the "NICOTAMA DAYS CAFE" campaign Campaign using agricultural products from Nagano and Ueda Cities, Nagano Prefecture

Tokyu Agency, Inc. in cooperation with Tokyu Gourmet Front, Inc. announces that it will collaborate with Nagano City and Ueda City in Nagano Prefecture to sell an original menu featuring agricultural products from the two cities in order to increase awareness and brand value of agricultural products from Nagano City and Ueda City and to promote the appeal of the two cities.

Campaign Outline

1. period

From Wednesday, August 20, 2025 to Tuesday, August 26, 2025

(2) Stores

NICOTAMA DAYS CAFE (2-22-13 Tamagawa, Setagaya-ku, Tokyo)

The "E" in "NICOTAMA DAYS CAFE" has an acute accent.

3. contents

The following original menus utilizing vegetables and fruits from both cities will be served.

(1) Margherita with two different colors of corn

Half and half of "Sun Kuchizuke White" from Nagano City and "Premium Ajirai 85" from Ueda City are combined in one pizza.

(2)Freshly picked Sugadaira Kogen lettuce salad plate

Ueda City is proud of its lettuce, which is in season all over Japan. Hummus (chickpea paste), grilled vegetables, and corn, the pride of both cities, are also served together.

(3) Earl Grey Smoothie with Kawanakajima White Peaches

Kawanakajima white peaches, which were born in Nagano City and are in season now, are combined with fragrant Earl Grey tea to make a refreshing smoothie.

4. other

In order to make visitors aware of the ingredients and their places of origin, and to encourage them to purchase ingredients and visit the store, POP introducing the ingredients and their places of origin will be posted inside the store, and the outside of the store will be decorated to evoke the image of a place rich in nature.

Reference Information

Tokyu Corp. and Nagano Prefecture Sign Comprehensive Collaborative Agreement on February 18, 2025 for the Purpose of Regional Revitalization through Food and Tourism

Tokyu Corporation release: https://www.tokyu.co.jp/company/news/detail/55471.html

Nagano City x Ueda City Menu

Gifts from the skies, mountains, and rivers of Shinshu