Participated in the "Metropolitan Area Café Tie-up Event" sponsored by the Mie Prefecture Tourism Federation, Tie-up menu using ingredients from the Mimura area was served in Shibuya.

Mie Wide-area DX Platform (Location: Mie Prefecture) will participate in the "Metropolitan Area Café Tie-up Event," a joint promotion project sponsored by the Mie Prefecture Tourism Federation, and cooperate in promotional activities utilizing local resources in the Mimura area (Taki Town, Odai Town, Meiwa Town, Tokai Town, Kihoku Town). The event will be held in Mie Prefecture, Mie Prefecture and Kihoku Town.

This event will be held in collaboration with Mie Prefecture, Yokkaichi City, Matsusaka City, Ise-Shima Convention & Visitors Organization, and several other entities including our corporation, with the aim of increasing awareness of Mie Prefecture and its regions in the Tokyo metropolitan area and attracting tourists.

Details : https://www.kankomie.or.jp/topic/1010

Flyer Table

Event Outline

Opening Event (Tourist information on Mie Prefecture with a focus on Ise-Shima)

Date ： August 31, 2025 (Sun.) 12:30 - 14:00

Details: Talk session introducing Mie and Ise-Shima, quiz-style talk session,

　　　　Tasting of tie-up menu

Guests: Shota Matsuda (Actor, Mie Travel Ambassador, born in Tsu City, Mie Prefecture),

　　　　Nanami Ozaki (Ise-Shima Ambassador from Ise City, Mie Prefecture)

Café tie-up

Period: September 1 (Mon) - September 7 (Sun), 2025 during store hours

Location: JINNAN CAFE Shibuya (1-17-5 Jinnan, Shibuya-ku, Tokyo, 1F-B1F, Kura Building)

Tie-up menu

Ise udon noodles with dried sardines and a hint of aosa (Ise-Shima Tourism & Convention Organization)

Tokkimi-Miso Chicken and Matsusaka Beef Ragout (Matsusaka City)

Dark green tea green tea affogado and Sabi financier set (Yokkaichi City)

Blueberry spice cake from Mimura (Mimura area (Taki Town, Odai Town, Meiwa Town, Tokai Town, Kihoku Town))

Organizer: Mie Prefecture Tourism Federation

Role of the Mie Wide-area DX Platform

Our core business is to promote a tour around the five towns in the Mimura area (Taki Town, Odaicho, Meiwa Town, Tokai Town, and Kihoku Town) in the region from the facility VISON. In this event, we are cooperating in menu development and PR activities to convey the appeal of local foodstuffs.

From the Mimura area, the event plans to offer sweets utilizing dried persimmon paste from Taki Town, zendama tauri (eggs) from Kihoku Town, and blueberries from Tokai Town. The spice-scented dough will be kneaded with plenty of blueberries and nuts, and the moist baked cake will be developed as a "spice cake" with dried persimmon sauce and blueberries, bringing the appeal of the Mimura area's unique ingredients to consumers in the Tokyo metropolitan area.