Ayana Kato and Tama Chan Shop jointly developed Ayana Ayana Style Low-Sodium All-Purpose Dashi Powder" goes on sale.

Kyunan Service Co. (Head office: Miyakonojo City, Miyazaki Prefecture; President: Kotaro Tanaka), operator of the Tama-Chan Shop, a natural food store centered on an online store, will release "Ayana-style low-sodium all-purpose dashi powder" on September 4, 2025. This product is an all-purpose dashi powder that is tasty even with reduced salt content, and was developed jointly with the celebrity Ayana Kato, who gained attention for her "ice dashi" that was created to support the health of her husband, Tea Kato. Using Japanese ingredients such as dried bonito flakes, sake lees, onions, ginger, and soy sauce, it has a deep flavor with a low salt content. It can be used in Japanese, Western, and Chinese cuisine, and is a new "tasty and healthy" item that can be used to reduce salt in daily meals without difficulty.

URL of the product page: https://tamachanshop.jp/online/202509/56081

Ayana-style low-sodium all-purpose dashi powder

The secret story behind the development of all-purpose dashi powder, born out of deep love for her husband.

Low-Sodium Dashi Powder

Japanese people's salt intake is said to be much higher than the WHO standard, and even Japanese foods such as miso soup and pickles cannot be ignored. Many people feel that "reduced-sodium soups are tasteless" and "don't last," but Ayana Kato, in consideration of her husband's health, has developed "ice dashi" with cookery researcher Tsubomi Tamura, which uses no salt but only flavor. The dashi, made by freezing dried bonito flakes, sake lees, onions, and ginger, is so delicious that even her husband raves, "This is delicious! Even my husband raved about the taste. It tasted so good that even if I told him, "I've stopped cooking with less salt," he wouldn't even notice.

The Tama Chan Shop shared her husband's dream of standing on stage until he is 108 years old, and the Tama Chan Shop was able to support him in this endeavor. Ayana-style reduced-sodium all-purpose dashi powder" has been reconstructed as a powder type that anyone can easily adopt. After a year of trial production and adjustment, the result is a low-sodium dashi that was created with the "family in mind.

Only 0.17g of salt per cup! The new standard, all-purpose low-sodium dashi powder that is both healthy and delicious

All-purpose dashi powder for both Japanese and Western cuisine, suitable for beginners

Ayana-style low-sodium all-purpose dashi powder is made from Japanese ingredients such as dried bonito flakes, sake lees, onions, ginger, and soy sauce, and is a powdered type of low-sodium dashi with concentrated flavor and aroma. Each teaspoon (5g) contains only 0.17g of salt, yet it enhances dishes with its robust flavor. It can be used in both Japanese and Western dishes, and can be easily added to miso soup, stir-fries, soups, and other daily dishes. Because even novice cooks can easily use it, it is ideal for those who want to start reducing salt, but do not know where to begin. This item is truly the "new standard" for reducing salt intake, which simultaneously delivers both good taste and good health.

Six features of "Ayana-style low-sodium all-purpose dashi powder," which supports health and low-sodium consumption in a delicious way

Reliable domestic ingredients

The flavor and aroma satisfy even low-sodium eaters.

One teaspoon (5g) contains only 0.17g of salt, but the reason why it tastes so good is because the flavor components such as inosinic acid from dried bonito flakes and glutamic acid from onions, as well as the savory components in ginger and soy sauce, add depth and sharpness to the flavor. The taste is satisfying and delicious without relying on salt.

Reliable domestic ingredients

We use only domestically produced ingredients such as dried bonito flakes (Kagoshima), sake lees (Yamaguchi), onions (Hyogo), ginger (domestic golden ginger), and soy sauce (Fukuoka). We offer the original taste of the ingredients and a sense of security.

Ice Dashi" is now even easier to make!

While utilizing the know-how of the much talked-about "ice dashi" invented by Ayana Kato, it has been redesigned as an easy-to-use powder type. No need to store it in the refrigerator or take the time and effort to store it, making it ideal for today's busy lifestyles.

Powdered type that can be stored at room temperature and is easy to use

Reduced-sodium recipe suggestions for daily menus

Examples of recipes actually used at the Kato family's dining table are also shown. Lettuce wraps, pork miso soup, and Chinese cabbage soup are all low-sodium and satisfying. The recipes are satisfying to eat and healthful as well.

Delicious and easy to follow low-sodium diet

While it is difficult to continue cooking low-sodium dishes, this product is focused on "tasting good so you can continue. The powdered form is easy to dissolve, and even a small amount of the flavor will spread, making it easy to incorporate into one's daily diet.

Reform of the dining table" to address the health issues of modern people.

The product was developed with the mission of "spreading the use of less salt with great taste" to address social issues such as prevention of lifestyle-related diseases, countermeasures against high blood pressure, and extension of healthy life expectancy. This product is an opportunity to raise health awareness through daily meals.

Product Outline

Product Package

Product name: Ayana-style low-sodium all-purpose dashi powder

Content ： 60g

Price ： 1,280 yen (excluding tax) / 1,382 yen (including tax)

Product page: https://tamachanshop.jp/online/202509/56081

Release date : September 4, 2025 (Thursday)

　　　　　　　 Pre-orders will begin on the 4th, and shipments are scheduled to begin on the 17th, "Day of Reducing Salt".

Sales outlets: Tamachan Shop official online store and e-commerce mall stores,

　　　　　　　 Tama-Chan Shop physical stores (Miyakonojo main store, Miyazaki main store, Miyazaki main store)

　　　　　　　 (Miyakonojo main store, Miyazaki micc store, Kagoshima Astronkan store, Hakata Marui store,

　　　　　　　　Daimaru Fukuoka Tenjin store, Namba Marui store, Sabae store)

Ayana Kato Profile

Married in 2011. The 45-year age difference between their ages made her marriage a topic of conversation, but she was constantly bashed, and as a result, the public's view of Kato and the way she was treated on the Internet changed. She has been featured on TV and in magazines as a devoted and supportive wife, and her lifestyle, including her cooking secrets and nursing care certification, which are unique to older marriages, have attracted attention.

About Tama Chan Shop

Tama Chan Shop offers safe, delicious, and nutritious food that makes you healthy and beautiful while you enjoy it. Under the theme of "happy food" that brings smiles to everyone's faces, Tamachan Shop carefully selects high-quality food ingredients from not only its hometown in Kyushu, but also from all over Japan, and develops and sells over 500 original products.

Currently, the company operates 20 e-commerce malls, including the official online store, Rakuten Ichiba, Yahoo! Shopping, and Amazon. Meanwhile, we have a total of seven stores in Miyakonojo City, Miyazaki Prefecture, our home base, as well as in Miyazaki, Fukuoka, Kagoshima, Osaka, and Fukui, giving us many opportunities to come into direct contact with customers.

The company won the "Product and Service Category Award" at the "JAPAN EC Grand Prix 2022" selected by EC professionals.

Tamachan Shop Official Website

https://tamachanshop.jp/

The website of "Mirai no Peace Project" (Japanese only)

https://tamachanshop.jp/environment/

We are actively implementing initiatives that take into consideration the natural environment that we benefit from as a food store.