Hometown Tax Returns from Shikabe Town, Hokkaido, Japan Shikabe Matsumaezuke" has exceeded 100,000 packs in total!

2025.09.18 10:15

株式会社シカベンチャー

Shikabe Matsumaezuke, a hometown tax return gift from the town of Shikabe, Hokkaido (Kayabe-gun, Hokkaido), has received a cumulative total of 100,000 applications (total period: October 26, 2021 to September 10, 2025) since its launch in October 2021.

The product has been highly supported by donors from all over Japan, and has become a standard return gift that adds color to the year-end and New Year's table.

Matsumaezuke, a local dish representing Hokkaido's winter season, is an indispensable dish for celebrations and family gatherings. Shikabe-cho's return gift "Shikabe Matsumaezuke" is made lavishly with scallops and kelp from the town's Maehama and Eruption Bay, and is finished with a twist to suit modern dining tables while preserving its traditional flavor.

Demand for Osechi dishes and gifts usually increases from fall to winter, and "Shikabe Matsumaezuke" is chosen by many families. Many reviews of the product on the Rakuten Ichiba market gave it a high rating (mainly 4-5), saying that "the perfect balance of sweet and spicy makes the rice more appetizing," "the herring roe is large, and there are plenty of scallops," and "the small portion makes it easy to store. The voices of "I must have it every year" and "I want to repeat it next year" are proof that the taste of Shikabe-cho has taken root on tables across the country. Each donation from all over the country is a force to connect the food culture of Shikabe Town to the future.

数の子・昆布・ホタテを贅沢に使用した「しかべ松前漬け」

Shikabe Matsumaezuke," a lavishly prepared dish using herring roe, kelp, and scallops

Shikabe-cho return gift "Shikabe Matsumaezuke" (Shikabe Matsumae Pickles)

Shikabe-cho's return gift "Shikabe Matsumaezuke" is a luxurious product made with a rich variety of seafood such as herring roe, kelp, and scallops. The flavorful combination of seafood from the local sea (Kubka Bay) and the traditional taste of Hokkaido has been well received throughout Japan as an accompaniment to rice or as a snack.

The total number of applications for the product has exceeded 100,000 packs since its launch.

∙ Popular as a standard return gift for the year-end and New Year holidays

Highly rated in reviews (mainly 4-5), with many repeat customers.

Future Initiatives

Many donors from all over Japan have said that the product is "indispensable every year" and "appreciated as a gift," and the ratio of repeat customers is increasing. In response to this trend, we are currently developing a new series based on Matsumae pickles, and will continue to introduce the unique taste of Shikabe-cho to the rest of Japan.

■The results of Shikabe-cho Furusato Tax Payment

鹿部町ふるさと納税の人気返礼品イメージ。ウニ・イクラ・ホタテ・鮭ほぐしなど多彩な味覚が全国から支持されています

Image of popular returned goods of Shikabe-cho Furusato Tax Payment. A variety of tastes such as sea urchin, salmon roe, scallops, and salmon fillets are popular throughout Japan.

Shikabe-cho is a small fishing town with a population of approximately 3,760, located in southern Hokkaido at the foot of Mt. The town's gifts backed by abundant seafood are highly appreciated throughout the country.

The total number of donations since the start of the Furusato tax payment system has exceeded 590,000 (from January 1, 2014 to August 31, 2025), which is approximately 160 times the population of the town, and we have received donations from all over Japan.

We would like to express our sincere gratitude for such generous support and will continue to promote the charms of Shikabe Town to the rest of Japan through "Shikabe Matsumaezuke".

Outline of the product

Product name: Shikabe Matsumae pickles (250g/2-12packs)

Application method: Rakuten Furusato Tax Payment, Furusato Choice, Satofuru,

　　　　　Amazon Furusato Tax Payment, Furusato Choice, Satofuru, Furu-Navi, etc.

数の子がまるまる一本入っています「しかべ松前漬け」