New Sake Experience in Small Volume ～Kaika Junmai Daiginjo Yamadanishiki 300ml Kaika Junmai Daiginjo Yumesasara 180ml

Daiichi Brewery Co. (President: Yoshinori Shimada) has continued to brew sake using traditional techniques and carefully selected sake rice. In response to diversifying consumption styles and growing demand for smaller volume products, Daiichi Shuzo has launched new sizes of its popular brands, "Kaika Junmai Daiginjo Yamadanishiki 300ml" and "Kaika Junmai Daiginjo Yumesasara 180ml".

Daiichi Shuzo's website: https://www.sakekaika.co.jp/

Product Features

Kaika Junmai Daiginjo Yamadanishiki 300ml Suggested retail price 990 yen (including tax)

100% "Yamadanishiki" produced in Hyogo Prefecture is used. The small volume of 300ml is perfect for toasting a small group or as a gift.

Kaika Junmai Daiginjo Yamadanishiki 300ml

Kaika Junmai Daiginjo Yumesasara 180ml Suggested Retail Price 1,210 yen (tax included)

100% "Yumesasara" rice, the pride of Tochigi Prefecture for sake brewing, is used. The 180ml size is perfect for a trial or a casual evening drink.

Kaika Junmai Daiginjo Yumesasara 180ml

Background of the release

In recent years, shipments of sake in one-sho bottles have been on the decline, and demand has been rising for small-volume products that can be enjoyed easily at home or by individuals. We have developed small-volume versions of existing popular products in the hope of making sake more accessible and more freely enjoyed.

Furthermore, they are ideal as personalized gifts to express gratitude on Mother's Day, Father's Day, Respect-for-Senior-Citizens Day, and other occasions. The small volume makes the product luxurious yet easy to pick up and use as a gift for loved ones. The easy-to-carry size also matches the demand for souvenirs at sightseeing spots. It can be easily enjoyed by tourists as a bottle to add color to their travel memories.

Yoshinori Shimada, President and Representative Director

We planned to launch two small-volume products for three reasons: to meet changing consumer needs (small-quantity consumption, increase in one-person households, and demand for comparison drinks), to preserve shelf life and quality, and to meet gift and souvenir demand. Preliminary research leading up to the launch confirmed that, in addition to these reasons, the products would meet the needs of overseas markets and inbound demand, be easily placed on the shelves of supermarkets and convenience stores, and meet commercial demand, such as in hotel minibars. We believe that the introduction of small-volume products can serve as "gateway products" for young and light users to try sake.

Front view of Daiichi Sake Brewery