TOKYU OOH's Programmatic Ad Delivery Service "T-Track Mutual Collaboration with Keio DSP/SSP Delivery Platform Begins

Tokyu Agency Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Toshiyuki Kosaka) announced today that TOKYU OOH's programmatic ad serving service, T-Track, will begin mutual collaboration with the Keio DSP/SSP delivery platform, which is sold and managed by Keio Agency Inc. Ltd. will begin on September 25, 2025 (Thursday).

Our goal is to optimize effective points of contact with brands in Phygital*1 (= a living space where physical and digital technologies merge) and to maximize the value of the experience provided to customers. As a solution based on the Phygital Advertising Platform, a programmatic ad serving platform that combines customer contact points and digital technology to enable effective brand experiences, we offer T -The new service is based on the Phygital Advertising Platform, a programmatic ad delivery platform, and will be available for digital signage sold and managed by Keio Agency, Inc.

T-Track PhygitalAdvertisingPlatform

K-DG Channel" and "Shibuya Megawall" are now available through T-Track.

Through mutual collaboration with Keio Agency's "Keio DSP/SSP Delivery Platform," T-Track sales will also begin for "K-DG Channel" and "Shibuya Mega Wall," outdoor signage on the Keio and Inokashira Lines. This will expand the coverage area to include areas along the Keio Line, enabling distribution that meets a wider range of advertisers' needs.

K-DG Channel Shibuya Mega Wall

Outline of T-Track

T-Track is a solution for the "Phygital Advertising Platform," a service that optimizes ad delivery based on impressions, such as the number and attributes of "people," for some of TOKYU OOH's digital signage media.

Based on the target audience and advertising effectiveness sought by advertisers in advance, advertisements can be flexibly distributed to TOKYU OOH media in prime locations centering on Shibuya and the Tokyu railway lines, as well as to the consumer segments.

This service is provided by Hakuhodo DY ONE Inc. and Platform One Inc. on an OEM basis, and is customized and operated from our own perspective.

1 Phygital: A living space in which the physical and digital are fused together.

　　　　　　　In recent years, the importance of utilizing digital technology has been increasing,

　　　　　　　The "Phygital Project" is a project that aims to create a new digital space in which both physical and digital technologies can be used.

　　　　　　　The "Phygital Project" aims to integrate and optimize the two to realize

　　　　　　　Tokyu Agency's unique solution development project, which aims to realize an inspiring brand experience by integrating and optimizing the two.

　　　　　　　The "Phygital Project" is Tokyu Agency's own solution development project that integrates and optimizes the two to realize an emotional brand experience.

2 DSP: Abbreviation for Demand-Side Platform. A tool that helps advertisers optimize the effectiveness of their advertisements.

　　SSP: Abbreviation for Supply Side Platform. SSP: Supply Side Platform, a tool to support ad sales by media companies.

T-Track distribution target media

＜TOKYU OOH

Q's EYE

Shibuya Station Vision

TOQ Gate Vision (52 major stations on the Tokyu Line)

TOQ Signage Pillar Jiyugaoka Station on Tokyu Toyoko Line and Tokyu Oimachi Line

TOQ Signage Pillar, Musashi Kosugi Station, Tokyu Toyoko Line/Tokyu Meguro Line

TOQ Signage Pillar Tokyu Denentoshi Line/Tokyu Oimachi Line Futakotamagawa Station

TOQ Signage Pillar Yokohama Station, Tokyu Toyoko Line

Tokyu Denentoshi Line/Tokyu Oimachi Line: Signage on the wall of the stairway at Futakotamagawa Station

Denentoshi Line, Shibuya Station, big signage

TOQ Vision

＜Keio Media＞(Distribution will begin on September 25, 2025)

Shibuya Mega Wall

K-DG Channel

Sales Method

Based on the audience data, we select the most appropriate distribution frame according to the budget, desired period, and desired target.

The total number of imps, the number of target imps, and the cost are calculated and presented to the client.

After the broadcast period, an imp report based on the above data is presented as the actual distribution results.

T-Track

The "T" in TOKYU AGENCY and TOKYU OOH is combined with the word "Track," which means "human footprints," "rail tracks," and "connections. The logo is a coined word that combines the "T" of "TOKYO AGENCY" and "TOKYO OOH" with the word "Track," which means "human footprints," "railway tracks," and "connections. The logo represents various points of contact in real life spaces in colorful gradations, and expresses the idea of efficiently enveloping people through programmatic delivery to realize inspiring communication.