Tops' "Original Message" Cakes for your loved ones The former popular service was renewed and resumed at directly-managed stores on October 1!

TOPS Corporation (Head office: Akasaka, Minato-ku, Tokyo; Representative Director: Eiji Hakozaki) will resume its "Message Cake" service at Tops directly-managed stores from October 1, 2025 (Wednesday). This service allows customers to put their original messages on cakes. The service, which was previously offered under the name "custom-order cakes with personalized text," was suspended in December 2024 due to a review of the service content, and has now been reopened.

About the former service "custom-printed cakes

The "custom-printed cake" service has been offered for almost half a century since the early days of Tops. The service was limited to orders only, and it was possible to put original letters in cream on some of our signature chocolate cakes and other cakes. For many years, the service embodied Tops' corporate philosophy of "delivering excitement with safe and secure products and heartfelt service, with the customer's smile in mind," but in order to improve the service, the decoration design was changed and the ordering method was changed to an online ordering method. However, in order to improve the service by changing the decoration design and making the ordering method online according to the times, the service was suspended from December 15, 2024 (Sunday).

■About the new "Message Cake" service

The "Message Cake" service will resume on October 1, 2025 (Wednesday). The service is available for G, L, and R sizes of Tops' signature product, "Chocolate Cake," and allows for different decorations and original messages (limited to a certain number of characters) than the regular product. The decorations, which have been updated from the old service, can be more gorgeous, such as white roses against the chocolate color, to create a more special feeling. The message can be written in hiragana, katakana, kanji, alphabet, numbers, and some symbols, and although there is a limit to the number of characters, the combination of characters can create a message full of originality. This service is ideal for those who want to send a memorable and original cake to their loved ones. In addition, in order to provide a sustainable service, we are reviewing our prices as we improve our service.

Image: Message Cake with Roses Chocolate Cake G 6,264 yen (tax included)

Image] Message cake with roses: Chocolate cake L 4,104 yen (tax included)

Message Cake Chocolate Cake R 2,808 yen (tax included)

Message Cake" Message Cake

Only a limited number of production staff can write messages for the "Message Cake"; as of October 2025, only three people are in charge. We asked one of them about her thoughts on the message cakes she makes.

Message Cake Production Manager

The person in charge of making the cakes cannot deliver the cakes directly to the customers. That is why I try to imagine the customer's expression and the scene of receiving the cake and make a cake that will please them. We are very happy that our customers choose Tops cakes for their special day, and we are happy to be able to help them make their day a special and memorable one."

The store staff also has strong feelings about the "message cake," and says that this service brings smiles and joy to customers.

Manager of a directly managed store.

We have regular customers who always order for their birthday every year, so we are happy to see their happy faces again with the resumption of this service. I think it is worth it...to use our products for important events. Although orders will be placed online, we will make sure to convey the value and appeal of the product at the storefront as well.

■Online ordering is now possible with the introduction of the system.

With the resumption of this service, the ordering method has also been updated. The previous ordering method was in-store or by phone, but with the introduction of a new reservation system, online ordering (products can only be picked up in-store) will become the new ordering method. The system is Take-Eats, an order acceptance and management system for restaurants and bakery take-out for sweets and bakery products provided by Lamp Co. The online ordering method eliminates the hassle of having to visit the store in person or call during business hours, and allows customers to easily place orders anytime, anywhere. You can enter the dedicated ordering page from the official Tops website and follow the instructions to easily operate the system.

About Take-Eats

Take-Eats

Take-Eats is an order acceptance and management system for restaurants and sweet and bakery take-out, and has been introduced in more than 2,500 stores nationwide. The system promotes "DX" (digital transformation) in stores by streamlining operations and moving away from analog management. Customers can also easily place orders 24 hours a day, 7 days a week using their smartphones and receive their products with no waiting time, creating a convenient and comfortable purchasing experience for both the store and the customer.

[About Lamp Inc.

Since its founding in 2017, the Kyoto-based company has supported the web marketing of more than 150 companies with its vision of "lighting up local communities with the power of digital.

In 2020, the company released "Take Eats" in order to contribute to the community from the area of "food" in the Corona Disaster.

Message Cake" online order page URL: https://tops.take-eats.jp/

Message cakes can only be ordered online, and can only be picked up at Tops directly-managed stores.

Company Profile

Company name: TOPS Co.

Eiji Hakozaki, Representative Director

Established in November 1964.

Establishment] July 1972

Capital: 24.53 million yen

Head Office: Tokai Akasaka Bldg. 7F, 3-16-11 Akasaka, Minato-ku, Tokyo

Business description: Manufacture and sale of confectionery, operation of light-drinking establishments, etc.

URL] https://www.akasaka-tops.co.jp

Signature product: Chocolate cake

The image on the left shows our signature chocolate cake (size R). Wishing for the happiness of customers, it is decorated with a grape pattern, which means "good harvest.

About Tops

Tops was established in 1964 as an American restaurant in the former TBS Hall in Akasaka. Its signature product, chocolate cake, was offered as a dessert at the time. Due to its popularity, there were many requests for take-outs, so the company began selling them. Later, it developed into a specialty cake store. In September 2024, the 60th anniversary of the company's founding, it was listed on the Tokyo Stock Exchange (TOKYO PRO Market), and as of October 2025, it operates 59 stores nationwide (including 36 directly managed stores mainly in the Kanto region).

Tops TBS Kaikan store soon after its establishment

The image on the left shows the Tops TBS Kaikan store, which has not long been in business. It features American-style counter seating and red gingham-check tablecloths.