Bringing Autumn Flavor and Good Luck Together Kibu Namamori Suito Potatoes are now on sale!

Matsuya Wagashiten Co. (Matsuya Wagashiten, located in Mibu-cho, Shimotsuga-gun, Tochigi Prefecture) began selling "Kibunamamori Suito Potato" as an autumn-only product of "Kibunamamori," a lucky confectionery featuring the local toy "Kibuna" from September 27, 2025 (Saturday).

Kibu-Namamori (Water Potato)

Kibu-Namamori Suito Potato, a new product packed with the fruits of autumn, is now on sale. The special sweet red bean paste made from Anno sweet potato and red haruka cubes with a rich buttery flavor is wrapped in a moist cinnamon-scented crust. This autumn-only good-luck charm sweet in the shape of a "kibuna," a symbol of good luck, makes a perfect seasonal gift or a treat for yourself.

About Kibuna Mamori Suito Potato

Kibu-Namamori Suito Potato" is a sister product of our popular "Kibu-Namamori".

The luxurious flavor of ano sweet potato bean and cubes of beniharu sweet potato are combined with a rich buttery taste. The crust is flavored with a hint of cinnamon, giving this Japanese sweet potato bun a unique autumn aroma and warmth.

Kibuna-mamori" is derived from the "Kibuna Legend" of Tochigi Prefecture, and is popular as a good-luck confectionery to ward off epidemics and pray for good health. Inheriting this tradition, we propose this new Japanese confectionery that reminds us of the harvest of autumn.

Kibu-no-Mamori (another version)

Characteristics

The ingredients are carefully selected.

The natural sweetness of Anno sweet potato and Beniharu sweet potato, and the richness of butter.

Harmony of flavors

The perfect balance between the cinnamon-scented crust and the moist red bean paste.

Ideal for gift wrapping.

The cute shape of the "Kibuna", a good-luck charm, is perfect for gift-giving.

Safe quality

Carefully crafted one by one by artisans with thorough quality control.

About sales

Date of sale: September 27, 2025 (Saturday)

Sales location: In-store at Chimotsuke Saifu Kakamatsuya and official online store

Mail order site: https://saifuuka-matsuya.com/store/item/index.php

In-store

Simultaneous "Matsuya's Autumn Festival Coloring Contest

To celebrate the release of the new products, a "Matsuya's Autumn Festival Coloring Contest" will be held from October 2 (Thu) to October 31 (Fri).

Children who color in the coloring sheets and bring them to Matsuya will receive a Kibu Namamori (Suito Potato) as a present. In addition, all the submitted coloring sheets will be displayed in the store for the community to enjoy.

The purpose of this project is to provide children with the enjoyment of creating and to create a place for community interaction. We hope that through this warm event in which parents and children can participate together, people will become familiar with Japanese sweets and the story of local culture and the lucky charm "Kibuna".

Coloring Contest 1

About Matsuya Wagashiten Co.

Founded in Mibu-cho, Tochigi Prefecture in 1955, the company was incorporated in July 2008. With a focus on ingredients and production methods, the company offers Japanese confectionaries that go hand in hand with the local culture.

≪Company Profile

Company name: Matsuya Wagashiten Co.

Head Office Location: 2284-1, Azuka, Mibu-cho, Shimotsuga-gun, Tochigi

Telephone number : 0282-86-0051

Cell phone number: 090-8831-4988

Representative: Katsuhiro Kaminaga, President

Establishment ： April 1955

Establishment : July, 2008

Business : Manufacture and sale of Japanese confectionery

Capital ： 3 million yen

Number of employees: 10 (including part-timers)

URL: http://saifuuka-matsuya.com

Mail order site: https://saifuuka-matsuya.com/store/item/index.php

Instagram ： @mibu_matsuya https://www.instagram.com/mibu_matsuya/