Bringing “Experiences of Japan the World Has Not Yet Discovered” to the Global Stage — Launching a New Style of Cultural Travel Connecting People and Traditions

From airport arrival to cultural immersion — a fully orchestrated journey designed with the spirit of Omotenashi

2025.10.16 10:00

Cresson Corporation

MOTENAS JAPAN, operated by Creson Co., Ltd. (Head Office: Shinjuku, Tokyo; CEO: Takeshi Aoki), has launched a new travel service for high-end international visitors and global corporations.

Building on the company’s acclaimed incentive and cultural experience programs for corporate clients, the new initiative introduces “experience-designed travel” — journeys that weave together Japan’s culture, nature, and people under the theme “Discovering the Beauty and Spirit of Japan.”

The purpose of these trips is not simply to visit landmarks, but to encounter the authentic Japan.

From the moment guests arrive at the airport to their final farewell, a dedicated bilingual travel concierge handles every detail — accommodation, hospitality arrangements, cultural experiences, and performer coordination — ensuring a seamless, high-quality journey that engages all five senses.

For more details, visit: (https://en.motenas-japan.jp/incentive-travel/ )

《Background》

Japan’s inbound tourism market is rebounding rapidly, welcoming approximately 36.87 million visitors in 2024.*

Today’s global travelers seek more than shopping and sightseeing — they desire meaningful, immersive experiences that let them feel Japan’s spirit.

What captivates these visitors most is not just Japan’s beauty, but its quiet refinement, deep spirituality, and the artistry found in everyday life.

In response, MOTENAS JAPAN introduces a new style of travel — not “visiting Japan,” but “experiencing the Japanese mind and aesthetic.”

From arrival to departure, guests are supported throughout the entire journey, with programs that combine authentic cultural experiences such as tea ceremony, flower arrangement, martial arts, and sushi-makin, all custom-designed from the ground up.

*Source: Japan National Tourism Organization (JNTO) “Inbound Visitor Statistics 2024 Annual Estimate”

（https://www.jnto.go.jp/news/press/20250115_monthly.html ）

《Service Features – Designing Journeys as Experiences》

At MOTENAS JAPAN, our journeys go beyond ordinary sightseeing.

What we design are moments that engage all five senses and linger in the heart.

Each destination’s culture, people, and atmosphere intertwine like chapters of a living story, creating an experience that leaves a lasting impression.

Rather than offering generic package tours, we craft tailor-made journeys that lead guests to encounter the essence of the authentic Japan — the Japan that cannot be seen, but truly felt.

1. Tailor-Made Cultural Immersions

Tea ceremony, Ikebana (flower arrangement), Zen, martial arts, Noh theater, crafts, and cuisine —

Each program is curated to help guests experience the philosophy and aesthetics behind the art.

Rather than passive observation, participants learn directly from masters, gaining insight into the essence of Japanese tradition.

For example, in the sushi-making experience, chefs explain the intent behind every gesture — the temperature of the rice, the cut of the fish, and the spirit of craftsmanship — creating a moment where guests truly connect with the philosophy of artisanship.

It is a journey that values essence over form, allowing guests to feel the true heart of Japan.

2. Full-Service Coordination by Dedicated Concierges

MOTENAS JAPAN provides end-to-end coordination, including flights, lodging, transport, entertainment, and interpretation. Our bilingual concierges are not just translators — they are cultural interpreters, bridging nuances such as the stillness of a tea room, the rhythm of a dance, or the harmony of a meal.

Their negotiation skills, sense of presentation, and cultural literacy ensure that every moment resonates deeply.

With both global sensibility and deep understanding of Japanese culture, our in-house bilingual team delivers a fully integrated one-stop experience from planning to on-site execution.

3. Co-Creating with Local Communities

Each journey is co-created with local artisans, chefs, priests, and craftspeople — offering encounters that can only happen in that specific region.

Examples include:

●Kyoto

– Learn the philosophy of Omotenashi from a tea master of a 600-year lineage.

●Kanazawa

– Craft your own Kiriko glass under the guidance of a certified traditional artisan.

●Tokyo

– Experience a dining collaboration where contemporary art meets traditional craftsmanship.

From “visiting tourist spots” to “living within culture,” MOTENAS JAPAN curates one-of-a-kind itineraries that cannot be found in conventional tour packages — journeys that remain in the heart for a lifetime.

4. Learning Journeys for Global Corporations

MOTENAS JAPAN’s incentive and learning travel programs have gained strong attention worldwide.

Through cultural disciplines such as tea ceremony, Zen, and martial arts, participants explore leadership, mindfulness, and teamwork — blending education with cultural immersion.

From traditional confectionery workshops with artisans to meditation in Zen temples or private Geisha banquets in historic venues, each experience reveals the Japanese spirit of hospitality and discipline, inspiring unity and creativity within teams.

---------------------------------------------------------------------------------------

These custom-designed programs have been increasingly adopted by global corporations as part of executive training and leadership retreats.

Please visit our official website for more details: (https://en.motenas-japan.jp/incentive-travel/ )

《Our Philosophy》

“We aim to share the real Japan with the world — not as something to observe, but to feel.

A journey that moves the heart and stays in one’s memory — that is what we believe travel should be.”

— Takeshi Aoki, CEO, Creson Co., Ltd.

《Future Outlook》

MOTENAS JAPAN will continue expanding its immersive cultural travel programs centered in Kyoto, Tokyo, Kanazawa, and Hokkaido, collaborating with overseas travel agencies and global corporations across Europe, the Middle East, and Asia.

As a brand that brings “Journeys to Experience the Heart of Japan” to the world, we aim to grow as a bridge between cultures.

For details:(https://en.motenas-japan.jp/incentive-travel/ ）

For corporate or VIP travel inquiries: (https://en.motenas-japan.jp/contact_provisional/ )

《About Creson Co., Ltd.》

Founded in July 2016, Creson provides inbound experience programs connecting Japanese culture and global travelers.

Since launching the “MOTENAS JAPAN” service in 2018, the company has specialized in VIP and incentive experiences for international executives.

In recent years, Creson has also expanded into inbound marketing and China-focused digital promotion through platforms such as Douyin and RED (Xiaohongshu).

Representative: Takeshi Aoki

Head Office: 2F, Shinjuku Washington Hotel Main Building, 3-2-9 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Established: July 1, 2016

Capital: 21 million yen (including capital reserves)

Website: https://creson.jp/

《Main Services》

MOTENAS JAPAN: (https://en.motenas-japan.jp/ )

●Bespoke cultural experiences

(tea ceremony, martial arts, traditional performing arts, crafts)

●Incentive travel planning for corporations

●Regional co-creation programs with local governments and artisans

●Multilingual MC and interpretation services