Debut of "Hinamataru," a new variety of brand rice from Saga Prefecture! Tasting and sales event and a lucky draw will be held on October 25 (Sat.).

JA Group Saga will hold a tasting and sales event to celebrate the debut of "Hinamaru," a new brand of paddy rice bred by Saga Prefecture.

The event will be held in conjunction with the new rice season, and we will offer a variety of tasting programs so that you can fully enjoy the appeal of "Hinamaru". We look forward to seeing you there.

Saga Prefecture Rice Hinamaru Logo

Outline of the event

Date: Saturday, October 25, 2025, 9:30 a.m. to 5:00 p.m.

Place: Saga Fudokan Kiraku direct sales main store (Saga Prefecture, Saga Prefecture)

　　　　(1F Com Box Saga Ekimae, 1-4-17 Ekimae Chuo, Saga City, Saga Prefecture)

Organizer: JA Group Saga

Com Box Saga Ekimae

■Event Contents

(1) First sale of a new rice variety "Hinamaru

The new brand rice of Saga Prefecture, "Hinamaru", will finally make its debut in stores!

(2) In-store tasting PR corner

A tasting corner will be set up for customers to taste the rice on the spot. Please come and experience the delicious taste of "Hinamaru" cooked to perfection.

(3) "Hinamataru" Gara-pon lottery

Those who purchase "Hinamataru" at Kiraku can participate in the lottery by presenting their receipt. You will have a chance to win gorgeous prizes such as Saga beef and Hizen Sakura Pork!

(4) Introduction of the new "Hinamaru" variety

The characteristics, history, and cultivation background of "Hinamaru" will be introduced.

Saga Fudokan "Kiraku

Characteristics of Saga Prefecture's "Hinamaru" rice

Hinohikari" and "Tambo no Yume," the main varieties of rice in Saga Prefecture, had been suffering from declining quality and yield due to the effects of global warming in recent years.

To solve these problems, the Saga Prefectural Agricultural Experiment and Research Center spent more than 10 years improving the breed, and the new brand "Hinamaru" is the result. It has the following characteristics.

Maintains stable high quality even under high temperature conditions.

Excellent eating quality similar to Hinohikari

Yields are approximately 20% higher than conventional varieties.

Highly resistant to rice blast and flying mite, making it safe to grow.

It is expected to be widely used as a substitute for "Hinohikari" and "Tambo no Yume" in the future.

Thoughts behind the naming of "Hinamataru" rice produced in Saga Prefecture

Hinatamaru," which has the following characteristics, was named with the desire to "better serve producers, consumers, and customers. As the name suggests, it is a new variety that combines warmth and strength.

It is resistant to high temperatures and pests, making it farmer-friendly.

It has no peculiarities and is suitable for all kinds of dishes.

Consumers can be assured of stable quality.

The new charm of Saga in a single grain. Please join us in celebrating the birth of "Hinamaru"!