Hirosaki, Hakodate x Snow Miku Final "Hirosaki/Hakodate Winter Tourism Campaign Starting on December 1, 2025!

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The Executive Committee for Promotion of HIROHAKO Cooperation will launch the "HIROHAKO Winter Tourism Campaign" in cooperation with "Snow Miku," a character derived from Hatsune Miku and supporting character of Hokkaido, in order to mutually attract visitors to Hirosaki City and Hakodate City and to increase tourism consumption. This will be the last year for the Hirohako Campaign, so please take this opportunity to visit both cities.

■"Snow Miku x Hirohako" collaboration special page

https://www.hirosaki-kanko.or.jp/edit.html?id=hirohako

Hirohako official X (former Twitter)

https://x.com/hirohako_1685

Main visual of "Hirohako Winter Tourism Campaign" Art by iXima / Snow Miku (C) CFM

Each program of "Hirohako Winter Sightseeing Campaign

Poster of "Hirohako Winter Sightseeing Campaign" collaborated with Snow Miku

Posters featuring the main visuals of the campaign will be displayed to promote the winter attractions of the area. In addition, posters will be displayed inside Hakodate Liner trains running between Hakodate Station and Shin-Hakodate-Hokuto Station (timing to be determined).

Display period: Early November 2025 - March 22, 2026 (Sunday)

Places: Facilities related to both cities, tourist facilities, lodging facilities, shopping streets, some JR Hokkaido stations, etc.

Snow Miku Photo Spot Panel Exhibit

Photo panels with deformed illustrations will be set up in both cities. At JR Hirosaki Station, instead of panels, a large sheet with previous illustrations will be displayed under the title of "Hirosaki x Snow Miku Winter Color Art Wall".

Exhibition period: December 1, 2025 (Monday) - March 22, 2026 (Sunday)

∙ Exhibition Location:

Hirosaki City】JR Hirosaki Station, Hirosaki City Tourism Museum, Hirosaki Castle Information Center (in Hirosaki Park), Otemon Plaza, Hirosaki Ringo Park, Hirosaki City Machinaka Information Center, Animate Hirosaki Store

Hakodate City】JR Hakodate Station, Goryokaku Tower, Hakodate Airport (to be relocated in late March), Kanamori Red Brick Warehouse, Goshimaken, Hanabishi Hotel

Welcome announcements in the voice of Snow Miku will be broadcast at tourist facilities, etc.

A one-minute announcement welcoming visitors will be broadcast at tourist facilities.

Period: December 1, 2025 (Monday) - March 22, 2026 (Sunday)

Location: Tourist facilities in both cities, etc.

AR project: "Take a picture with Snow Miku and her friends with your smartphone!

When you launch the AR application COCOAR at specific spots such as tourist facilities in both cities and read the marker images, Snow Miku and her friends will appear on the screen, and you can take videos and photos with them.

In addition, 50 people who post photos taken with the app on X with #HirohakoPhoto will receive a "Hirohako x Snow Miku Original T-shirt".

Period: December 1, 2025 (Monday) - March 22, 2026 (Sunday)

・Setting area:

Hirosaki City

Hirosaki Park north side area (Honmaru, Kitanokaku, Tsugaru-han Neputa-mura, etc.), Hirosaki Park south side area, (Hirosaki Municipal Tourism Center, Former City Library, Former 59th Bank Head Office, Fujita Memorial Garden, etc.), Naka-dote-cho area (Hirosaki City Machinaka Information Center, Hirosaki Church of Heaven Ascension, Konan Railway Central Hirosaki Station, Hirosaki Renga Soko Museum, etc.) JR Hirosaki Station area, Hirosaki City Apple Park area

Hakodate City

Motomachi/Bay Area (Former Hakodate Ward Public Hall, Mt. Hakodate Ropeway, Mt. Hakodate Ropeway Top Shop, Goshiken, Hakodate Community Exchange Center, Kanamori Red Brick Warehouse), JR Hakodate Station Area (JR Hakodate Station, Hakodate Morning Market), Goryokaku Area (Goryokaku Tower, Hakodate Magistrate Office), Yunokawa Hot Springs Area, (Yunokawa Onsen Footbath, Hanabishi Hotel, Hakodate Tropical Botanical Garden, Yukura Shrine), Hakodate Airport Area (Hakodate Airport)

*In Hirosaki City, 10 different illustrations will be displayed in each area with equal probability, and illustrations created in the past will also be displayed.

Digital Check-in Rally

Using the "Hatsune Miku Official Navi Miku Navi" application, visitors will be able to check-in by scanning the 2D code posted at 5 points in each of the two cities, and those who check-in at all 5 points in both cities will be presented with a completion prize (postcard). In addition, 50 runners will be selected by drawing to receive an original blanket (120cm x 180cm).

Period: December 1, 2025 (Monday) - March 22, 2026 (Sunday)

・Point Area:

Hirosaki City】 JR Hirosaki Station 1F (Hirosaki City Tourist Information Center), Hirosaki City Tourist Center, Hirosaki Castle Information Center, Hirosaki City Machinaka Information Center, Tsugaru Han Neputa Village

Hakodate Airport, JR Hakodate Station, Kanamori Red Brick Warehouse, Goryokaku Tower, Hakodate City Community Development Center

Hakodate Airport, JR Hakodate Station, Kanamori Red Brick Warehouse, Goryokaku Tower, Hakodate City Community Exchange Machizukuri Center

Hirosaki City] JR Hirosaki Station 1F (Hirosaki City Tourist Information Center), Hirosaki City Tourist Center, Hirosaki City Machinaka Information Center

Hakodate City】Hakodate Airport, Hakodate Tourist Information Center, Kanamori Red Brick Warehouse, Goryokaku Tower, Hakodate City Community Development Center

Hakodate City: Hakodate Airport, Kanamori Red Brick Warehouse, Goryokaku Tower, Hakodate City Community Exchange Machizukuri Center

Tie-up promotion with Ekatabi Concierge

A tourist information corner will be set up at Ekatabi Concierge Haneda Airport and Ekatabi Concierge Shinjuku (Shinnan), and original A6 size stickers will be given away to those who follow Hirohako's official X or Instagram. *There is a limit to the number of stickers.

Period: Monday, December 1, 2025 - Saturday, January 31, 2026

In addition to the above activities, the Hirohako Winter Sightseeing Campaign will also include collaborative goods and collaborative products and projects by private businesses and others. Details will be announced on the "Snow Miku x Hirohako" collaboration special page as needed.

Hirosaki Visual "Hirosaki Castle Snow Lantern Festival" Art by Black Lion / Snow Miku (C) CFM

Hakodate Visual: "Former Soma Family Residence" Art by Sakana Hen / Snow Miku (C) CFM

Deformed Illustration Hirosaki: "Coffee Town", "French Cuisine Town", "Tsugaru Nuri and "Kenojiru" Hakodate: "Mount Hakodate Ropeway", "Kaisendon", "Sarusan Onsen" Art by Hanagada / Snow Miku (C) CFM

＜What is Snow Miku?

Snow Miku" is a character that supports Hokkaido, and was created when a pure white snow statue of "Hatsune Miku" was made at the Sapporo Snow Festival in 2010. Since then, "SNOW MIKU," a festival in which "Snow Miku" plays a leading role, has been held every year in Hokkaido. Currently, Miku is serving as an ambassador for various initiatives to enliven Hokkaido, collaborating with companies and characters, and expanding her support in a variety of other areas. Rabbit Yukine is the pet character of Snow Miku.

<What is Hatsune Miku? https://piapro.net

Hatsune Miku is a software application developed by Crypton Future Media Inc. that allows anyone to sing a song by entering lyrics and melody. Hatsune Miku has become a movement when many creators made music with it and posted them on the Internet. Miku Hatsune has also attracted attention as a "character" and is now active in a variety of fields, including the development of goods and live performances as a virtual singer, and her popularity has spread around the world.

Rin Kagamine, Len Kagamine, Luka Megurine, MEIKO, and KAITO are also virtual singers developed by Crypton Future Media Inc.