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Redesigning Skin Care Re-De Suhada Stick Facial Machine The "Loft Best Cosmetics 2025" award Next Cosmetics" (Holiday Gift Category) in "Loft Buyer's Choice Trend Item Next Cosmetics" (Holiday Gift Category)!

株式会社A-Stage

A-Stage Inc. (Head office: Chiyoda-ku, Tokyo; President: Takeshi Fujioka), a company with the concept of proposing enriched lifestyles through design home appliances, has announced that "Re-De Suhada" stick facial equipment, released on July 2, 2025 from "Re-De," a wellness brand that redesigns your comfort, has been selected as a "Loft Best Cosmetics 2025" item in the "Next Cosmetics" holiday gift category by beauty professionals. Suhada Stick Facial Machine," launched on July 2, 2025, has been selected as a "Next Cosmetics" item in the holiday gift category of the "Loft Best Cosmetics 2025," which attracts the attention of Loft buyers, who are beauty professionals.


Re・De Suhada(リデスハダ)スティック美顔器

Re-De Suhada Stick Facial Machine


URL: https://pixela-group.jp/press/2025/20251111.html


We believe that our selection as a "Next Cosmetics" product was based on the high evaluation of our advanced beauty technology combined with a sophisticated design that blends in with everyday life.

This product will be rolled out at "Loft Best Cosmetics 2025" to be held at Lofts nationwide (excluding some stores) from November 15, 2025 (Saturday).

The "Re-De Suhada Stick Facial Machine" is a beauty device that uses micro EMS to tighten the skin from its foundation (*1), leading to firm, glowing skin and a dignified facial line. The electrodes are made of surgical stainless steel (316L), which is also used for medical purposes, for safety and security.


<Outline of "The Loft Best Cosmetics 2025

Date: November 15, 2025 (Sat) - December 25, 2025 (Thu)

Location: Loft stores nationwide (excluding some stores)

Selection details: Selected as "Next Cosmetics" items in the holiday gift category


ロフト ベスト コスメ 2025

Loft Best Cosmetics 2025


About "Re-De Suhada Stick Facial Machine

Re-De Suhada Stick Facial Device is an innovative beauty device that allows users to take full-scale care of their skin anytime, anywhere. Combining compactness that blends into everyday life with advanced beauty technology, it leads to a "confident face" with every use.


左から、ホワイト・スペースグレー・ヒュッゲグレー

From left to right: White, Space Gray, and Hygge Gray


Product Features

<Deeply targets facial muscles with unique EMS technology

Stimulates hard-to-move facial muscles with a unique frequency, leading to firmer and tighter skin from the foundation (*1). Lift care (*2) for areas of concern such as the sternocleidomastoid muscle in the neck.


<Light beauty technology utilizing two types of LEDs

Equipped with the highly safe light beauty technology "LED," which is also used in beauty clinics. Each color (wavelength) of light reaches the skin at a different depth, directly approaching the dermis layer.

Red LED: Used in Lift care RED mode. Recommended for intensive care.

Blue LED: Used in Lift care BLUE mode. Recommended for daily care.


<Sophisticated design and portability that blends in with everyday life.

The compact body is about the size of a mascara (15 cm) and fits in a pouch. Ideal for freshening up at the office or while traveling.


<Careful attention to safety and security

Surgical stainless steel (316L), which is also used for medical purposes, is used for the electrodes. This minimizes allergic reactions to metal.


<Easy operation and hygienic care

Intuitive operation by simply pressing two buttons. The dedicated charging stand is included, and the surface in contact with the skin can be kept clean by simply wiping it clean.



Product Specifications

Product Name : Re-De Suhada Stick Facial Machine

Model : FM01A-WT / -SG / -HG

Dimensions : Approx. W22×D19×H147mm

Body weight : Approx. 50g

Battery : Lithium-ion battery 3.7V 420mAh

Rated voltage/current: 5V/1A

Functions: EMS/LED (red and blue) / Vibration / Heat

Mode: Lift care(*2) RED / Lift care(*2) BLUE / Daily care

EMS intensity: 3 levels

Timer : Auto off in approx. 5 min.

Charging time: approx. 120 min.

Operation time : Approx. 30 minutes(*3)

Charging cord length : Approx. 45cm

Main materials : Aluminum alloy, stainless steel, PC

Operating environment : Ambient temperature: 5 to 35°C

       Ambient humidity: 20 to 80%RH (no condensation)

Contents : Main unit, charging stand, charging cable, travel pouch, quick guide,

       Safety Precautions (with warranty)

Retail price : 19,800 yen (including tax)

Release date : July 2, 2025 (Wednesday)


1The stratum corneum

*2To move the device so as to pull up the skin.

*3Depends on the environment and conditions of use.


<Re・De Suhada official page

https://re-de.jp/suhada/


<Sales channels

Re・De official online store: https://re-de.shop/

PIXELA GROUP Shop Amazon store: https://www.amazon.co.jp/dp/B0FCY967DJ

Major electronics retailers nationwide

Loft stores nationwide (excluding some stores)



Message from Takeshi Fujioka, President and Representative Director

We are pleased to announce that our Re-De Suhada Stick Facial Machine has been selected as "Next Cosmetics" (Holiday Gift Category) in "LOFT Best Cosmetics 2025". We are truly honored to have been recognized by the beauty professionals, the Loft buyers. We would like to express our deepest gratitude to everyone involved and to our customers who use Re・De products on a regular basis.

Aiming to provide "genuine care" that can be easily continued in daily life, this product is equipped with micro EMS, red and blue LEDs, heat, and vibration in a 15cm body that fits in a pouch. Surgical stainless steel (316L) electrodes are used for both comfort and security. Simple operation, which takes approximately 5 minutes, is achieved.

For the holiday season, we have refined every detail of the design, portability, and ease of use to provide a pleasant experience for both the giver and the recipient.

We hope you will experience the value of "redesigning skincare" proposed by Re-De at Loft stores nationwide. We will continue to develop products that transcend the boundaries between home appliances and beauty products and enhance the "comfort" of everyone's life.


社長サイン

President's signature


About "Re-De

Re・De" is a wellness brand that redesigns your comfort.


In December 2022, Re・De evolved into a brand that offers a full range of products to enrich people's lives.


Under the theme of "redesign," we are developing products that focus on all kinds of user comfort as a "wellness brand that redesigns comfort," rather than simply a brand of home appliances. Re・De aims to be a brand that helps customers lead richer and more comfortable lifestyles by having Re・De products present in every moment of their lives.


Re・De ロゴ

Re・De logo

Re・De official website : https://re-de.jp/

Re・De official Instagram : https://www.instagram.com/re_de_official/

Re・De official online store : https://re-de.shop/

Re・De brand website : https://brand.re-de.jp/

Re DESIGN, the media that connects you and Re-Design : https://re-design-media.jp/



Company Profile

Company name: A-Stage Inc.

Representative: Takeshi Fujioka, President and Representative Director

Location: Kanda Misaki, Chiyoda-ku, Tokyo 101-0061

        Location: Suidobashi BUSINESS CUBE 4F, 2-18-5 Kanda Misaki-cho, Chiyoda-ku, Tokyo

Establishment : March 2018

Capital : 50 million yen (as of March 31, 2023)

Business : Manufacture and sales of home appliances, etc.

URL : https://a-stage-inc.jp/

All names, company names, product names, etc. mentioned herein are trademarks or registered trademarks of their respective companies.

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