Year-end and New Year's gifts for the end of the year and luxury at home.

Matsuya (located in Mibu-cho, Shimotsuga-gun, Tochigi Prefecture) is strengthening its sales promotion of "Chestnut Steamed Yokan" and "Kiwami Chestnut Steamed Yokan," both of which are made from Japanese chestnuts harvested this fall in Kasama, Ibaraki Prefecture, for year-end and New Year's gifts and for home use. The sales promotion will be strengthened for year-end and New Year's gift-giving and home-use demand.

We will sequentially implement sales promotion measures such as setting up special corners both in stores and online, expanding gift assortments, enhancing noshi (gift wrapping) and wrapping services, and planning and selling limited-quantity sets.

Kiwami Chestnut Steamed Yokan

○Demand for year-end gifts: Last chance to give this year's "new chestnuts

The harvest of Japanese chestnuts this fall is coming to an end, and the production of chestnut-steamed yokan made from fresh chestnuts will be limited to "until early December".

This is the last chance to enjoy the true flavor of Japanese chestnuts.

Chestnut Steamed Yokan (Regular)

Steamed New Chestnut Yokan

For your loved ones who have taken care of you during the year

Many customers choose this product as a greeting gift suitable for "that person who understands the real taste.

Demand for the year-end and New Year's holidays: Make your home time a little more luxurious

Chestnut Steamed Yokan, which is made with a large amount of rare Japanese chestnuts, is a perfect gift for those who have worked hard all year long,

A reward for a hard-working year.

For a happy time with your family or close friends.

It is also popular as a "slightly luxurious Japanese sweet" to enjoy at home.

Just cut into pieces and enjoy, the rich aroma and texture of Japanese chestnuts will brighten up your table.

Special Chestnut Steamed Yokan "Koku" for Japanese chestnut lovers

Fresh Japanese chestnuts harvested this fall in Kasama, Ibaraki Prefecture, are generously kneaded into homemade steamed yokan, and the top of the yokan is also lined up tightly, creating a luxurious-looking steamed yokan.

Koku Chestnut Steamed Yokan Cut

Chestnut Steamed Yokan" has been loved since the establishment of the company and is the most popular autumn product.

Since its establishment, Shimotsuki Saifukaka Matsuya's Chestnut Steamed Yokan has been one of our signature products and has been loved by many customers.

It is a luxurious product filled with Japanese chestnuts and is our most popular product in the fall.

Chestnut Steamed Yokan (Regular)

We have received many comments on SNS as follows

The Japanese chestnuts and yokan are so well blended that even people who don't like yokan can enjoy it.

The aroma of Japanese chestnut spreads as soon as the seal is opened, and the taste is indescribable.

I was surprised that the ratio of chestnuts is higher than that of yokan.

"It is a perfect souvenir. It is a perfect souvenir and can be given to even the most discerning palates.

This product is a must-try not only for those who like chestnut steamed yokan, but also for fans of Japanese chestnut sweets such as Mont Blanc.

Outline of the product

Koku Chestnut Steamed Yokan

Price: 11,880 yen (tax included)

Size: 21 cm (length) X 6 cm (width) X 4 cm (height)

URL: https://saifuuka-matsuya.com/topics/?p=725

Chestnut steamed yokan

Price : 2,970 yen (including tax)

Size: 16 cm (length) X 4.5 cm (width) X 4 cm (height)

URL : https://saifuuka-matsuya.com/topics/?p=288

Our commitment to ingredients

Japanese chestnuts

We use 100% fresh chestnuts grown in Kasama, Ibaraki, which is about 60 minutes by car from our store and boasts the largest harvest in Japan.

We are particular about freshly picked and peeled chestnuts, and send fresh chestnuts directly to our customers every day so as not to spoil the flavor of the new chestnuts.

Steamed Yokan (red bean)

We carefully select azuki beans harvested in the vast Tokachi Plain in Hokkaido, which have a rich original flavor.

In order to enhance the flavor of Japanese chestnuts, we carefully adjust the method of making our homemade bean paste, and exquisitely adjust the astringent cut and the boiling time.

Simple ingredients

Only chestnuts, azuki beans, sugar, flour, starch, and salt are used.

We do not add any preservatives, coloring agents, or any other unnecessary additives, and strive to make our sweets additive-free, safe, and secure.

Limited production period

The chestnut harvest season lasts approximately two months. We produce chestnut steamed yokan for a limited time only to coincide with this short season.

You can enjoy the taste of "only now".

Craftsmanship and attention to detail

The yokan dough is made by hand, which allows for delicate adjustments and fine-tuning according to the temperature and humidity.

The craftsman's experience and intuition are utilized to achieve the best texture and feel in the mouth every day.

Our commitment to our stores: Creating a space inspired by a "Kyoto townhouse

Shimotsuke Saifukaka Matsuya is a Japanese confectionery store established in 1955.

The store's exterior is designed to resemble a traditional Kyoto townhouse, with the warm appearance of cedar and clay from Tochigi Prefecture and the impressive eaves sign.

The store has a "spacious interior" where customers can choose products in a relaxed atmosphere.

High ceilings" for a sense of openness

The store is characterized by its "spacious interior" and "high ceiling," which gives it a sense of openness, and it has become a space that grows in flavor with each passing year.

We strive to create a comfortable atmosphere so that customers can enjoy the time spent selecting confections.

About Matsuya Wagashiten Co.

Founded in Mibu-cho, Tochigi Prefecture in 1955, Matsuya Wagashiten was incorporated in July 2008. We offer Japanese confectioneries that are made with the best ingredients and production methods, and that live up to the local culture.

≪Company Profile

Company name: Matsuya Wagashiten Co.

Head Office Location: 2284-1, Azuka, Mibu-cho, Shimotsuga-gun, Tochigi

Telephone number : 0282-86-0051

Cell phone number: 090-8831-4988

Representative: Katsuhiro Kaminaga, President

Establishment ： April 1955

Establishment : July, 2008

Business : Production and sales of Japanese confectionery

Capital ： 3 million yen

Number of employees: 10 (including part-time employees)

URL: https://saifuuka-matsuya.com/

Mail order site: https://saifuuka-matsuya.com/store/item/index.php

Instagram ： @mibu_matsuya https://www.instagram.com/mibu_matsuya/