Supporting Household Economy in an Era of Soaring Prices by Sublimating "Shopping" into "Entertainment The web media "Secret Laboratory of Supermarkets" proposes a new way of walking around supermarkets, A new way to walk around supermarkets

Kaiser Corporation (Headquarters: Taito-ku, Tokyo; President: Katsuhiko Masuda), a web media "Supermarket Labo" (URL: https://supermarket- labo.com/ ) will strengthen its content distribution with the aim of improving the quality of consumers' "shopping experience" and at the same time spreading the unique regional supermarket culture in a social climate where prices continue to skyrocket.

Specifically, we plan to focus more attention on community-based supermarkets, introducing products that show the face of the producer and featuring stores that are working to reduce food loss. Through the dissemination of information as a media outlet, we will contribute to the revitalization of the supermarket industry as a whole, which underpins Japan's rich food culture, and to the creation of affluent dining tables for consumers.

Web media "Supermarket Secrets Laboratory

Background of the website operation: Why "supermarkets" now?

Due to the recent sharp rise in prices and the weak yen, daily shopping has become a serious issue for many sei-katsu-sha: "How to reduce expenses? At the same time, there is a latent and growing need for fun and discovery in shopping itself, as well as boredom with the uniformity of the product lineup.

We have redefined the supermarket as a "food wonderland" where local food culture is concentrated, rather than a mere "food supply store.

By delving deeply into the corporate efforts behind "low prices" and the cultural background of "regionally exclusive products," the Institute aims to help improve consumer literacy (smart shopping) and at the same time support local supermarkets in attracting customers (revitalizing the local economy).

Three social values of the "Secret Institute of Supermarkets

1. verification of "true cost performance" for household budget defense

Not just information on special sales, but a thorough verification of the balance between "quality" and "price" of products (e.g., mass-packaged products). (e.g., preservation techniques and real unit price calculations for bulk-packaged products, utilization of high-quality imported foodstuffs, etc.) We present criteria for selecting products that truly benefit consumers by eliminating "cheap or bad" products. 2.

Rediscovering the appeal of local supermarkets

We will focus on local supermarkets that are well-loved in specific regions, in addition to major national chains. By introducing local delicatessen products and private brands (PB) that are unique to the area, we will stimulate new tourism demand for "super tourism," in which travelers visit local supermarkets. 3.

3. moving shopping from "work" to "experience

Articles are developed to decipher the store's tricks, such as the flow of the sales floor, display devices, background music, and the wording of the pop-up displays. We provide a viewpoint to enjoy "daily shopping," which tends to become a duty, as an entertainment experience.

Future Prospects

The "Supermarket Secrets Institute" plans to pay more attention to community-based supermarkets in the future, introducing products that show the face of the producer and featuring stores that are working to reduce food loss. Through the dissemination of information as a media outlet, we will contribute to the revitalization of the supermarket industry as a whole, which underpins Japan's rich food culture, and to the creation of affluent dining tables for consumers.

Media Outline

Name: Supermarket Labo

URL ： https://supermarket-labo.com/

URL ： ・Launch Date ： January 30, 2025

Concept: Make everyday shopping more fun through the science of supermarkets

Company Profile

Company name: Kaiser Inc.

Location ： 4F Kuramae Oration Building, 4-31-10 Kuramae, Taito-ku, Tokyo 111-0051, Japan

Telephone number: 03-5835-2045

Business description: Web media management, press releases, SEO consulting, etc.

Official website: https://kaiser.vc/

Official SNS (X): https://x.com/supermarketlabo