An End to Kindergartens and Children's Centers' Failure to Meet Capacity! A former stage director and certified psychologist reveals the strategic blueprint for "preschools that are chosen".

Kindergarten management consultant Tatsuya Ando (President of And Planning Co., Ltd.) will hold an emergency encore lecture at the "Kindergarten☆Genki Juku Seminar" on Thursday, January 22, 2026, which was fully booked, as a critical timing that will make the difference between winning and losing in the recruitment of kindergarteners for the 2027 school year.

Mr. Ando pointed out that the root cause of not attracting kindergartners amid the worsening declining birthrate is "the discrepancy between the perspectives of ours (internal efforts) and others (parents' value judgments). By combining an external perspective with the metacognitive techniques of a certified psychologist, we will provide a one-of-a-kind strategic blueprint that simultaneously solves the two major issues of attracting customers and building collegiality (professional trust) among faculty and staff.

Contents of the January 22nd event

1. background and the real challenges facing the industry

Today, many private kindergartens and children's schools are facing the most painful challenge of all: despite the dedicated efforts of their teaching staff, their "hard work" is not translating into the number of children they serve.

Mr. Ando asserts that the root cause of this is that "hard work is not rewarded because enthusiasm for education is not strategically designed around the axis of evaluation from the 'audience' of parents. If this "misalignment of perspectives" is left unchecked, any efforts will become a war of attrition, and the school will not be able to escape from the management crisis of capacity utilization.

2. Mr. Ando's Unique Solution: Fusion of Metacognition and External Perspective

The most distinctive feature of this lecture is the "shift in perspective" approach, which leverages Mr. Ando's unique career.

(1) Stage Manager's Perspective (External Perspective): The best stage performances are evaluated based on "how the audience feels," not on the efforts of the performers. This presentation will explain a strategic branding approach to restructure the educational services of a preschool from this "outside perspective.

(2) Certified Psychologist's Perspective (Metacognition): To eliminate organizational friction, leaders and faculty themselves need "metacognition" to objectively view their own thinking patterns and relationships with others. Using psychological methods, we improve "collegiality," which is a professional relationship of trust among faculty and staff, to raise the level of educational capacity.

By integrating these two perspectives, we will establish a sustainable management foundation that simultaneously solves the issues of attracting customers (outside) and the organization (inside).

3. concrete results and extraordinary cost-effectiveness

In this lecture, we will disclose our know-how with immediate results, including a successful case study of a school that went from 39 enrolled students to a 140-student system.

(1) Know-how with immediate results: "value design" techniques for preschools to be chosen, how to attract customers by utilizing SNS and websites, and how to create a lead-in route for preschoolers that connects tours and enrollment.

(2) Strengthening organizational strength: Leadership strategies to eliminate the disconnect between veterans and younger staff and to build an organizational culture in which teachers and staff can work autonomously. 4.

4. participant's voice: "I changed my thinking that I had given up on"

Finally, here are some comments from seminar participants. This is a comment written in a questionnaire from a teacher who attended the seminar held in Kumamoto in December.

The town where our preschool is located is in a declining population, and the number of births per year is about 10. Until now, we have been trying to recruit children for our preschool, worrying that 'it can't be helped because there are no more children being born. However, when the principal of today's successful case study presentation said, "We will start from the beginning! I was struck by the words of the principal in today's successful case study presentation: "We will start from the beginning. I had always assumed that children whose siblings were at other preschools and who came to our child-rearing circle would not enroll in our preschool anymore. From now on, we will not be afraid to communicate the good points of our preschool and achieve our goal of increasing the number of children.

Public Relations Manager, certified childcare center

Cost-effectiveness

I assure you that the cost-effectiveness is extremely high. If your preschool can increase the number of children by one or more based on this strategy, the cost of attending the seminar can be recouped hundreds of times over, considering the three-year income from childcare fees for that child.

Encore Lecture Outline

Event name: [Kindergartens and Children's Kindergartens] Seminar on Strategies for Recruiting and Organizing Preschools - Urgent Encore Lecture

Date: Thursday, January 22, 2026, 13:30-16:30

Venue: Training venue near Funabori Station, Edogawa-ku, Tokyo

Target ： Management of kindergartens and children's schools, heads of facilities, on-site leaders

Fee: 11,000 yen per person (including tax), 5,500 yen for up to one accompanying person (including tax)

Early bird discount (10%) available for those who register by 1/9

Lecturers

Tatsuya Ando

Representative Director of Ando Planning Co. Certified psychologist. With a unique background as a former stage actor and director, Mr. Ando has taught more than 300 kindergartens nationwide and is currently supporting stable management. Author of "49 Tips to Attract Preschoolers" (Minshusha Publishing Co., Ltd.) and other books.