AI to convey regional attractions "without exaggeration Individualized support for the use of AI for tourist facilities is scheduled to begin.

The Akita Industrial Supporters Club Shokubiken Working Group (hereinafter referred to as "Shokubiken WG") will be fully deploying SNS transmission support and multilingual support for tourist facilities utilizing ChatGPT toward the winter season of 2026.

This project is designed to provide AI support to tourist facilities mainly in Senboku and Kazuno cities to establish a system to transmit local resources such as snowy scenery, hot springs, and winter food culture without difficulty and on a continuous basis.

Posters created by Shokubiken and displayed at Yurakucho Station and other locations

In recent years, we have heard many comments from tourist facilities such as "We want to use SNS, but we don't have the time or manpower to keep up with the information we need," or "We want to strengthen our services for foreign visitors, but we don't have the manpower or time to do so.

In response to these issues, the Shokubiken WG has established a system to provide integrated support for these issues by utilizing ChatGPT, including the provision of seasonal themes, specific instructions for taking photos, and the creation of postings, captions, and multilingual expressions.

In the future, based on the practical know-how accumulated to date, we plan to begin providing individual consultation and companion support tailored to the circumstances of each tourist facility.

We aim to provide more three-dimensional information on the attractiveness of winter tourism in Akita, not merely by generating text, but also by supporting the design of the communication itself, including "which scenes to capture and how to convey them," through collaboration between AI and human resources.

Future plans

Full-scale development of SNS transmission support for the winter season of 2026

Utilizing ChatGPT

Snowy scenery, hot water, lights, and winter meals (Kiritan)

Winter meals (kiritanpo, etc.)

New Year's Eve and New Year's Holidays, Promotion of revisits

Provide materials by theme, such as

Utilizing the individuality of each facility

Support the creation of SNS drafts with a "common theme × originality

Image of an open-air bath in the snow

Image of New Year's decoration

Individual support for the use of AI for tourist facilities is scheduled to start.

Correction of posted text and photo captions

Adjustment of expressions for foreigners (easy English, etc.)

Advice on composition and subject matter when taking photos

(Create an image using ChatGPT and post a photo taken with that composition)

(Create an image on ChatGPT and post a photo taken with that composition)

Supplemental information: Results in the last 3 months

(1) Systematization of ChatGPT utilization know-how

Organized a reproducible transmission format that integrates photo instructions + captions + multilingual support

(2) Designing themes specific to winter tourism

Continuously presenting themes along the seasonal transition from autumn foliage to winter preparations, snowy landscapes, and the year-end and New Year holidays.

(3) Strengthen multilingual transmission and on-site support

Share examples of expressions for foreigners that can be understood even if they don't speak English by combining ChatGPT and translation tools.

Image of autumn leaves in Hachimantai

Characteristics of the Efforts

Do not make sending out messages a "hard work".

Respect the words, photos, and atmosphere of the site

AI is used not as a "substitute" but as an "auxiliary wheel

Outline of the organization

Organization: Akita Industry Supporters Club, Shokubutsu Biken Working Group

https://www.pref.akita.lg.jp/pages/archive/2404

Activities: Support for information dissemination and AI utilization in the fields of tourism, food, and health

Target area: Senboku City, Kazuno City, and other cities in Akita Prefecture