Interest in Communication Accelerates AI Usage --. Survey on "Communication Design Loved in the Coming Era Communication Design Loved in the Coming Era

Taki Corporation (Head Office: Chuo-ku, Tokyo; President: Toshikazu Takizawa) conducted a survey of 620 people nationwide as part of its 65th anniversary project on the theme of "What is the communication design that will be loved in the coming age?

Conducted an awareness survey on "communication design that will be loved in the coming era

What is required of communication in this era of drastic technological and environmental changes, such as the evolution of AI and the spread of remote working? We will apply the diverse perspectives and insights gained from this survey to our creative work in the future, and aim to deliver better designs while flexibly responding to the changes of the times.

The survey was conducted based on the three axes of "utilization of AI," "environment in which creativity can be demonstrated," and "communication skills required in the future. This release focuses on the results of the survey on "utilization of AI.

The survey results revealed that those who are confident in their communication skills or are working to improve them are more likely to actively use generative AI such as ChatGPT and Gemini.

■ Use of Generative AI: 43.4% use it on a daily basis

When asked, "To what extent do you use generative AI (e.g., ChatGPT, Gemini, etc.)?" 43.4% of all respondents use generative AI (e.g. ChatGPT, Gemini, etc.) several times a week or more. We found that generative AI is steadily increasing its presence in our daily lives and business scenes.

On the other hand, 34.4% of the respondents answered that they have never used it, indicating that approximately one out of three respondents has no contact with AI. By age, the frequency of AI use was higher among the younger generation, indicating that while the digital native generation is familiar with the use of generative AI as a daily tool, the older generation tends to have a higher percentage of inexperienced users.

Survey on usage of generative AI (e.g. ChatGPT, Gemini, etc.)

Survey on usage of generative AI (e.g. ChatGPT, Gemini, etc.), cross tabulation of usage and age group

■Relation between communication skills and AI use

The relationship between "confidence in communication skills" and "efforts to improve communication skills" and AI use was further cross-tabulated, revealing a tendency for those who value communication to be more proactive in using generative AI.

Those who are confident in their communication skills: use generative AI on a daily basis (71.4%)

Not confident in communication skills: do not use generative AI (68.2%)

Make an effort to improve communication skills: use generative AI routinely (75.0%)

Do not strive for communication skills: Do not use generative AI (76.3%)

These results suggest that interest in communication has an impact on the use of generative AI.

Survey on use of generative AI (e.g., ChatGPT, Gemini, etc.), cross-tabulation of use and confidence and effort in communication skills

New challenges in communication design brought about by generative AI

New challenges in communication design brought about by generative AI

Through this survey, it was suggested that interest in communication has an impact on the use of generative AI.

The use of generative AI is "communication with AI," and the ability to provide accurate instructions (direction to the generative AI) is important. In a world where services are expected to incorporate AI, it is likely to create a situation (gap) where "only those who use AI" will use it, and "some people will be left behind".

As communication designers, we believe it is important to design a borderless communication system in which no one is left behind, so that generative AI does not become a barrier (gap) in communication.

<Survey outline

Survey consignee: Macromill, Inc.

Survey method: Internet research

Survey Target: 620 men and women, 20-69 years old, from all over Japan.

Survey theme: "What is the communication design that will be loved in the future?

Survey period ： August 6 (Wed.) to August 8 (Fri.), 2025

Survey Items ： "Utilization of Generative AI," "Environment in which creativity can be demonstrated

　　　　　　　Communication skills that will be required in the future

Summary

The use of generative AI is based on a correct understanding of the correct use of AI.

Since its establishment in 1960, Taki Corporation has been a design agency that has supported the resolution of management and marketing issues through corporate and product branding, promotion, and UI/UX development of services, with graphic design as its foundation. We will continue to provide new value by connecting our clients with the future of society through the "power of design" and by proactively incorporating cutting-edge technologies such as generative AI.

As part of our 65th anniversary commemorative project, we conducted a survey on the theme of "What is the communication design that will be loved in the future? For those of us who make our living as creatives and live in the world of communication, the use of AI is an issue that we can no longer avoid. In fact, we believe that we should be actively involved in it. We believe that we need to actively try to understand generative AI correctly and communicate how it should be used in the communication domain.

We intend to position generative AI and other advanced technologies as indispensable to society and industry, and actively utilize them to further enhance product and corporate value. By quickly adopting new technologies, we aim to provide our customers with higher quality services and experiences, leading to sustainable growth. On the other hand, since there are unknown risks associated with advanced technologies for which there are few examples, we limit the use of technologies immediately after their release to the scope of internal projects and demonstration experiments. In this way, we verify the possibility of utilization while ensuring safety and enhancing the literacy of each and every employee.

We are committed to promoting the use of technology that can be trusted with peace of mind, emphasizing both innovation and responsibility.

Company Profile

Company Name ： Taki Corporation

Representative ： Juichi Takizawa, President and Representative Director

Location: Tsukiji Hamarikyu Building, 5-3-3 Tsukiji, Chuo-ku, Tokyo

Business Description: Planning and production of advertisements, SP tools, and websites,

　　　　　 Corporate and product branding, CI/VI, UI/UX development, etc,

　　　　　 Planning, design, and production of overall communications, including corporate and product branding, CI/VI, UI/UX development, etc.

URL : https://www.taki.co.jp/