The beauty of "Shikoku's nature" resides in jewelry Focusing on Japanese jewelry materials and traditional craft techniques Matsuyoi presents its new luxury line "GRACE".

Matsunami Corporation (Headquarters: Takamatsu City, Kagawa Prefecture; President: Yukiko Harada), Matsuyoi is Matsuyoi's hometown, a luxury jewelry line "GRACE" that uses Japanese traditional craft techniques to create Japanese jewelry materials such as coral, jade, and pearls, The new line is inspired by the nature of Shikoku, Matsuyoi's home country.

New "GRACE" luxury line

The new line will be first sold at GINZASIX Ginza Tsutaya in May 2026, followed by exhibition and sales at department stores in Japan and overseas, including the United States, where the brand was registered as a trademark last year.

KAGUYA bamboo" series with designs inspired by the bamboo forests of Kochi, Shikoku

Kochi, Shikoku is rich in forest resources. KAGUYA bamboo" jewelry designs are inspired by the bamboo forests of Kochi, Shikoku, which is rich in forest resources.

The bamboo motif, realistically reproduced by jewelry craftsmen, is combined with Akoya pearls from Uwajima, Ehime Prefecture, also produced in Shikoku, to create earrings and necklaces designed to tell the story of "light" and "water" in the bamboo forest.

KAGUYA bamboo "Single" platinum earrings

KAGUYA bamboo "Single" gold earrings

KAGUYA bamboo "dripping" platinum earrings

KAGUYA bambo "dripping" gold earrings

KAGUYA bambo akoya long necklace (overall)

KAGUYA bambo akoya long necklace (motif)

The new necklace "HANABISHI" is made of Itoigawa jade, the national stone of Japan, and is designed to resemble the shimmer of the Seto Inland Sea and the traditional Japanese pattern "Hanabishi" (flower diamond).

Itoigawa jade, the national stone of Japan, is also famous in Japanese mythology. The jade, with its beautiful shimmering colors, and the diamond, the symbol of sparkling, are used to create a necklace designed to resemble a traditional Japanese "Hanabishi" pattern, combining the beauty of Japanese materials with the story of an auspicious Japanese pattern.

HANABISHI Sea sparkling necklace (overall)

HANABISHI Sea sparkling necklace (image)

Kochi peach coral earrings "Hanakago bouquet" delicately carved with ancient techniques

Coral has been prized as a guardian stone for women since ancient times, and has been loved as ornaments such as ornamental hairpins and obi clasps. We commissioned a flower carving craftsman in Kochi Prefecture, a major coral producing area, to carve a spherical large rose and many small flowers into earrings with a peach coral motif carved with high skill, making the most of gradation.

Hanakago bouquet Kochi peach coral earrings

Comment from Mrs. Harada, President of Hanakago Bouquet

Our company is located in Shikoku, a region of Japan blessed with rich jewelry materials. Shikoku, with its abundance of beautiful nature, provides me with many design inspirations.

The word "grace" means "blessings of God," and I believe that this jewelry is truly the fruit of the nature of Shikoku.

In expressing this intricate design, I received tremendous help from craftsmen from Shikoku and other parts of Japan who work with jewelry materials, and this new piece was born. I would like to express my sincere appreciation.

Last year, we registered our company as a trademark in the United States, and we would like to take this opportunity to introduce our Japan jewelry to the world and showcase the excellence of Japanese craft culture.

Yukiko Harada (Matsuyoi)

President of Matsunami Corporation, designer and producer of the accessory and jewelry brand "Matsuyoi ".

She was raised by her father, an oil painter, and her mother, a seamstress of ready-to-wear clothing. Impressed by materials from Japan and abroad, she began to rediscover the beauty of Japanese culture and later studied tea ceremony, flower arrangement, Japanese dressmaking, and accessory making.

After moving to Takamatsu, she was inspired by the pearls cultivated in the calm Seto Inland Sea and the corals grown in the vast Pacific Ocean, and she has been creating pearl and coral accessories and jewelry as well as original accessories using antique parts from Japan and abroad. The company also provides headdresses, corsages, and other decorative items to artists in a variety of genres.

■Company Profile - About "Matsuyoi Waiting Yoi

Yukiko Harada, president of Matsunami Corporation and designer and producer of "Matsuyoi " creates accessories and jewelry with a unique world view, combining Japanese kimono, Japanese jewelry materials, and antique and vintage parts purchased directly in Japan and abroad, under the theme of "Japanese beauty. He creates accessories and jewelry with a unique world view.

In particular, in the past few years, he has focused on materials used in Japan since ancient times, using traditional Japanese crafts such as textiles from Kyo-tango and Nishijin-ori, traditional materials from Shikoku such as Uwajima pearls from Ehime and blood red coral from Kochi, and Itoigawa jade, the national stone of Japan, to create jewelry with a strong fashion sense, different from the conventional image of folk crafts, souvenirs, or jewelry. The company's jewelry designs are mainly exhibited in department stores in Tokyo and Kobe.

Trade name: Matsunami Co.

Location: 1126-49 Yashima Nishimachi, Takamatsu City, Kagawa Prefecture, 761-0113, Japan

Representative: Yukiko Harada, President

Establishment ： October, 2013

Business description: Manufacturing and sales of accessories, jewelry, and hair ornaments

URL ： https://matsuyoi-jp.com

Instagram: https://www.instagram.com/matsuyoi39/