Spring is just around the corner! Atami Bataan Spring Festival" will be held from February 21 (Sat.) to 23 (Mon., holiday)! The "Atami Bataan Spring Festival" will be held from 2/21 (Sat.) to 2/23 (Mon., national holiday)! The "Bataa-Andorayaki [Sakura Strawberry]" with the aroma of cherry blossoms and sweet and sour strawberries The "Bataa Andorayaki [Sakura Strawberry]" is available only for a limited time!

~During the Spring Festival, there will also be fun events such as "Oshiruko (sweet red bean soup)" and "Hana-mikuji (flower paper fortune)" every day!

2026.02.17 11:00

株式会社フジノネ

Mataichi An Atami Bataan (located in Atami City, Shizuoka Prefecture) will hold "Atami Bataan Spring Festival" for three days from February 21 (Sat.) to 23 (Mon.), 2026, under the theme of "Taste and Enjoy the Coming of Spring". Spring Festival" will be held under the theme of "Taste and Enjoy the Coming of Spring.

From February 21 (Sat.), the first day of the festival, "Bataa-Andorayaki [Sakura Strawberry]," featuring the aroma of cherry blossoms and the sweet and sour taste of strawberries, will be sold as a seasonal item. Furthermore, during the Spring Festival, events such as "oshiruko (sweet red bean soup)" and "hana-mikuji (flower lottery)" will be held every day, and a limited edition set of Atami Bataan's popular products will be available for purchase. Please come to Atami where you can enjoy the early blooming cherry blossoms and feel the early spring with Atami Bataan's spring-like seasonal products.

春を先取り！『熱海ばたーあん春祭り』を2/21(土)〜2/23(月・祝)までの3日間で開催

Spring is just around the corner! Atami Bataan Spring Festival" will be held over three days from 2/21 (Sat.) to 2/23 (Mon., holiday).

Atami Bataan Spring Festival" will be held to "taste and enjoy the coming of spring!

Atami Bataan", a specialty store specializing in sweet bean paste and butter, was opened in August 2021 in collaboration with "Mataichi An", a long-established Japanese sweets store representing Shizuoka since its establishment in 1871.

The shop's many creative sweets, which combine homemade red bean paste made from Hokkaido's Erimo azuki beans and mild butter, which Mataichi An has passed down for over 150 years, have been very well received by customers of all ages, especially the signature product, Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling a cumulative total of more than 1.45 million units (as of January 2026).

And now, starting on February 21, 2026 (Sat), "Bataa Andorayaki [Sakura Strawberry]" will be available for a limited season only, allowing customers to enjoy the taste of spring with its soft and gorgeous aroma of cherry blossoms and sweet and sour taste of strawberries. In addition, from February 21 (Sat.), the popular souvenir "Anko & Butter Millefeuille" will be available in renewed packaging as "Anfeuille". In addition, "Atami Bataan Spring Festival" will be held for three days from February 21 (Sat.) to 23 (Mon., holiday) under the theme of "Taste and enjoy the coming of spring.

During the festival, oshiruko (sweet red bean paste) made with Mataichi An's red bean paste will be served to customers who purchase products on a first-come, first-served basis, and customers who spend more than 1,500 yen including tax can participate in a flower lottery to win a renewed "Anfeuille 4-pack". In addition, a limited set of Atami Bataan's popular products with an original logoed drawstring will also be available. We are looking forward to welcoming you with our spring-only products and events.

The new products will be available from 2/21 (Sat.)! Bataa Andorayaki [Cherry Strawberry] and Anfeuille

Bataa Andorayaki [Sakura Strawberry] (limited quantities available daily)

The soft and gorgeous aroma of cherry blossoms and the sweet and sour taste of strawberries enhance the flavor of Mataichian's sweet red bean paste and butter, creating a taste that reminds us of spring.

＜Outline of the product

Product name: Bataa Andorayaki [Cherry Blossom Strawberry].

Date of Sale: February 21, 2026 (Saturday)

Price: 580 yen per piece

Allergy: Eggs, wheat, dairy ingredients, yams, soybeans

ばたーあんどら焼き【桜いちご】 1個580円

Bataa Andorayaki [Sakura Strawberry] 580 yen per piece

Anfeuille

Millefeuille with red bean paste and butter", a popular souvenir, is now available in a renewed package as "Anfeuille". Mille-feuille is a creamy red bean paste cream filled with perfectly round azuki beans sandwiched between two crispy, buttery pies.

＜Outline of the product

Product name: Anfeuille

Date of sales launch: February 21, 2026 (Saturday)

Price: 160 yen per piece, 680 yen for a set of 4,

　　　　　　　 680 yen for a set of 4, 1,740 yen for a set of 10

Allergy: Wheat, dairy ingredients, soybeans

あんフィーユ 1個160円

Anfeuille 160 yen per piece

The "Atami Bataan Spring Sale" will be held from 2/21 (Sat.) to 2/23 (Mon., national holiday)! Fun events at the Atami Bataan Spring Festival

Oshiruko (sweet red-bean soup) will be served.

The first 50 customers who purchase a product at the store each day will be served hot oshiruko (sweet red bean paste) made with Mataichi An's red bean paste. This event will be held every day during the Spring Festival.

又一庵のあんこを使用したおしるこ

Oshiruko made with Mataichi An's red bean paste

Hana-mikuji (flower lottery)

Customers who make a purchase of 1,500 yen or more including tax will be able to draw a fortune once. Customers who win the lottery will receive a "Anfeuille (4 pieces)" as a gift. The event will be held every day during the Spring Festival.

Spring Festival Set with Original Drawstring

A set of four of Atami Bataa-An's most popular Atami Bataa-An buns in a gift box and one of Atami Bataa-An's most popular souvenir bun buns (3 pieces) will be sold. Purchasers will receive an original purse with the Atami Bataa-An logo.

＜Outline of the product

Product name: [With original drawstring] Spring Festival Set

Sales Period ： February 21, 2026 (Sat) - February 23, 2026 (Mon)

Price ： 2,680 yen

Set includes: 4 pieces of Atami Bataa Anpan,

　　　　　　　 4 pieces of Atami Bataa Anpan buns, 3 pieces of Atami Bataa Anpan buns,

　　　　　　　 Original drawstring

Allergy: Milk, egg, wheat, soybean

【オリジナル巾着付き】春祭りセット 1セット2,680円

Spring Festival Set with Original Drawstring 2,680 yen per set

熱海ばたーあんロゴ入りオリジナル巾着

Original drawstring with Atami Bataan logo

What is Atami's specialty "Atami Bataan bread"?

～Anko (red bean paste) is packed into the bread. Melt-in-your-mouth butter

Cumulative sales exceed 1.45 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichian's sweet bean paste and rich butter cream with a nostalgic flavor.

＜Outline of the product

Product Name ： Atami Bataian Anpan

Price: 430 yen per piece

Allergy: Milk, eggs, wheat, soybeans

熱海ばたーあんパン 1個430円

Atami Bataa Anpan 430 yen per piece

All prices include tax.

What is "Atami Bataian bread made by Mataichian"?

～The Atami Bataan is a sweet blend of Japanese and Western sweets made with homemade red bean paste and butter that has been passed down from Mataichian for more than 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観