A "destination" worth going out of your way for Amano Family Farm in Shiraoi-cho, the only one in the world to receive this award for four consecutive years

Amano Family Farm (President: Katsuto Amano), which sells Shiraoi beef and operates a restaurant business in Shiraoi Town, Hokkaido, has won the "Restaurant and Bar Awards 2026" sponsored by Luxlife Magazine, a British lifestyle magazine. The award is the fourth consecutive year that Amano Family Farm has received this honor.

The restaurant is the only yakiniku restaurant in the world to win the award for four consecutive years (2023-2026).

The world's best restaurant, which has been achieved by a diverse team following in the footsteps of the founder] (center right) Katsuhito Amano, president, and (center left) Shihoko, the founder's mother. The parent-child bond that has kept the tradition of Shiraoi beef alive is fused with the new team from Myanmar that will join the company in 2025. The unity of "Team Amano," which transcends generations and national borders, supports the achievement of being the only one in the world to win the award for four consecutive years.

The main points of this release: 3 points to note

The only one of its kind in the world

Amano became the first yakiniku restaurant in the world to be named Best Restaurant for four consecutive years at the British Awards.

A world destination.

Along with other legendary restaurants around the world with 140 years of history, this is the only restaurant from Japan to be named a "destination worth visiting.

The only one from Japan to be selected as one of the "10 destinations worth visiting.

Traditional Technology x Latest DX

Tomakomai is a restaurant that has been selected as one of the "10 destinations worth visiting" in Japan, along with legendary restaurants from around the world with a history of 140 years.

Tomakomai Minpo (March 12, 2026). Tomakomai's global recognition was widely reported as a source of local pride, with the restaurant being named "Best Yakiniku Restaurant" by a British web magazine.

Revolution in freshness": "Freshly processed" to the whole country. The company's special liquid freezing technology has expanded new sales channels from regional areas and thoroughly maintained quality.

The "Supreme Deliciousness" of Shiraoi Beef is brought out to the utmost limit by charcoal-grilled beef. The "Supreme Experience" selected by 2,000 companies around the world.

The main points of this release are as follows.

Proof of pure "support" without relying on advertising costs

The award is based on a complete merit system in which AI and a team of experts measure "true customer satisfaction" based on a vast amount of data, and has been awarded for four consecutive years, an unprecedented achievement in the world.

From Shiraoi-cho to the world. Customer experience on par with the legends

Along with a long-established Lebanese restaurant and Italy's finest, a "one-restaurant" in a town of 15,000 people was recognized as a world-class standard of hospitality.

Fusion of the "philosophy of hospitality" and the "art of respecting life

The "hospitality philosophy" and "respect for life" are fused together by the customer service skills honed in the fierce competition in Tokyo and the "don't kill the meat twice" disassembly techniques that bring out the best in the ingredients. We have also introduced DX to create "time" to face our customers.

Our philosophy of hospitality: Studied at a high-class restaurant in Tokyo. We have studied at high-class restaurants in Tokyo, and our restaurant is based on the belief that we want to be "the most beloved yakiniku restaurant in the city".

Shiraoi's "one of a kind restaurant" that stands shoulder to shoulder with the legends of the world.

In our latest 10th anniversary issue, our story is featured in a large spread alongside iconic restaurants from around the world.

Lebanon] Hallab 1881

Founded in 1881, Hallab 1881 boasts a history of more than 140 years and is a world-renowned long-established restaurant that symbolizes the traditional confectionary culture of the Middle East.

Italy】Ristorante Don Giovanni

A top-class Mediterranean dining restaurant for three generations, located in Positano with a spectacular view of the Amalfi Coast, a World Heritage Site.

Hokkaido, Japan】Amano Family Farm

Amano Family Farm combines traditional meat production techniques with digital innovation after taking over the business. A restaurant that demonstrates new possibilities for a regional city.

Although located in a town with a population of only 15,000, the restaurant attracts 24,000 customers a year, making it "hospitality worth the trouble of visiting (destination-style management).

The overwhelming customer experience has earned it recognition as a "world destination" on par with the world's long-established and renowned restaurants.

▼ "LUXlife Magazine" official digital catalog (page to be published)

https://lux-life.digital/issues/restaurant-and-bar-awards-2026/

The title of "Takegishi Meat Technician" is recognized by the traditional school established in 1964. The title of "Takekishi Meat Engineer" is recognized by the traditional school established in 1964, and his reliable skills protect the flavor of Shiraoi beef.

Official Winner Logo] The official certification logo presented by "Luxlife" in the U.K., which certifies the world-class quality of the beef. The Amano Family Farm logo is engraved in the center.

The core of our reputation: "skill" inherited and "heart" that continues to surprise our customers.

1. Passion for "the best-loved yakiniku restaurant in the city" honed in Tokyo

Amano experienced the feverish growth of the brand at popular restaurants in Ebisu, Omotesando, and Roppongi, which are among the most competitive yakiniku areas in Tokyo.

In particular, I was able to experience at the forefront the "amazingness of restaurants that continue to be chosen," which are located far from the main streets but are filled to capacity every day soon after opening, and thoroughly learned the essence of hospitality.

The service philosophy of "how to win the hearts of customers and become the restaurant of choice as a destination" that I learned there has become the firm foundation of "Amano Family Farm" today.

As the second generation in charge of the family business, I am now creating a unique dining experience that can only be experienced here by combining the best regional ingredients with the refined hospitality honed in urban areas.

The last day of work at "KINTAN" in Omotesando, Tokyo. On his last day of work at KINTAN in Omotesando, Tokyo, he returned to his hometown of Shiraoi with the aspiration of "becoming the best-loved restaurant in the city," and put the skills he had cultivated at the famous restaurant to work, which led to its current global reputation.

2. The pride of a craftsman: "Never kill meat twice" respect for life

Another pillar of Amano's philosophy is "Never kill meat twice.

The first time is when the life of the livestock ends. The second time is when the value of life is lost due to the lack of skill or carelessness of the person handling the meat. Based on the precision disassembly techniques acquired at Takegishi Meat College, we deliver our products to our customers' mouths without missing even a single percent of their potential. This persistence as a craftsman is the foundation of our world-class reputation.

The technique of not killing the meat twice] He cuts a whole animal by himself. The technique of disassembling meat with precision, bringing out the maximum potential of the ingredients. Carcass disassembly at the Takegishi Meat School.

3. Introduction of "DX" to protect the future of the region

With an eye on issues such as the future labor shortage facing regional cities and Shiraoi-cho's aging population rate (46.5% / as of April 2025, according to Shiraoi-cho data), the latest multilingual mobile ordering and liquid freezing technology "frozen sleep" have been introduced since the business succession in 2021.

This is not a mere efficiency improvement. This is a challenge to deliver "freshly processed meat" to customers all over Japan by adhering to the philosophy as a craftsman of "never killing meat twice" in mail order and tax returns. The design of the new company is "to leave to digital technology what can be left to digital technology, and to use the time left over for hospitality that conveys the charms of the region by meeting customers directly.

After taking over as the representative of the company, the interviewer talks about his determination to deliver Shiraoi beef to the rest of the country upon registration as a hometown taxpayer. This "aggressive stance" was a major turning point that led to the current inbound demand and global recognition.

Tomakomai Minpo (September 1, 2025). The "DX of food," including the introduction of mobile ordering, is attracting attention as a pioneering effort to solve the issues facing local cities in a society with a declining population.

Achievements attracting attention from domestic and international media

HBC Hokkaido Broadcasting Co.

Shiraoi Beef", "80% of customers are from overseas! Shiraoi Beef recognized by the world", featuring the current situation of the continuous number of repeat customers from overseas.

(Article URL: https://www.youtube.com/watch?v=ZhqOYqrAbDo)

The origin of our ambition: The passion we had 12 years ago when we told the local media, "We want to offer delicious food that lives up to the Shiraoi brand name," has led us to our current global reputation.

(Article URL: https://youtu.be/YT93-CSkdPM?si=SV4mFlFOsF3WMOyj)

*Actor Masahiro Takashima praised it highly: On Fuji Television's "BEEF or FISH?", he was astonished, saying, "This is the first beef I've had in the last five years or so that I've felt was sweet.

*Major TV programs: "Kurimum Quiz Miracle 9" on TV Asahi, "School Trip without Math" on SBS in South Korea, etc., and has been introduced as a "famous restaurant you should go out of your way to visit" both in Japan and abroad.

The name Masahiro Takashima was originally written as "Hashigodaka," but in this release it is written as "Taka" as usual.

Actor Masahiro Takashima praised the beef in a TV program, saying, "This is the first time I have felt sweetness in beef I have eaten in the past five years. This is the first time I've felt sweetness in beef I've had in the past five years," he said.

The origin of his ambition: In 2014, he appeared on the local media program "Iburi Oishimono Nishi-Higashi" (Iburi Delicious Food: Nishi-Higashi). This passion, which led him to believe in the potential of Shiraoi beef as a single craftsman with an eye on business succession, was the beginning of his journey to become the best in the world.

The Thoughts of Katsuhito Amano, Representative Director

＞It is not an easy task for a restaurant to be selected from more than 2,000 nominees in the world for four consecutive years after having walked for more than a quarter of a century on a very steep road where the probability of a restaurant lasting 20 years is said to be as low as 0.3%.

＞It has been 27 years since the company was founded in 1999. The fact that I have been able to build on these miraculous years, and to take over my mother's restaurant in 2021 and carry it through to today, is not due to my own efforts, but to the support of the local community and my colleagues who are engaged in friendly competition with me.

＞Shiraoi-cho is facing a declining population and other challenges, but that is precisely why it is worth refining "experiences that can only be experienced here" and communicating them to the world. Encouraged by this award, we will continue to promote the true value of Shiraoi beef and work together with the local community.

Customers from all over the world, including the Philippines and Hawaii, come "all the way" to Shiraoi Beef to enjoy our restaurant. Shiraoi is more than just a place to eat, it is a unique destination that is worth visiting beyond the seas, delivering excitement to the world.

What is the Luxlife Magazine Award?

If the 100-year-old Michelin Guide is a symbol of tradition and prestige, the U.K.'s Luxlife is a global index that measures "true customer satisfaction" in the digital age.

1. Chosen based on pure "support," not advertising costs

The reason why this award has not been widely known in Japan until now is because of the way it is selected. No "advertising" budgets, such as those of magazines or gourmet food websites, are used to select the winners.

AI and a team of experts conduct a selection process that uniquely finds "restaurants that actually have extremely high customer satisfaction" from a vast amount of digital data.

In the past, the providers of information made the selection: Restaurants were determined by the rankings of advertisements in magazines and gourmet food websites.

The present: Customers take the lead: Searching for the real thing on their own through "live word of mouth" on SNS and maps.

The future: In the era of data-driven truth: AI will derive the most suitable restaurant from a vast amount of objective data (prediction).

2. 10 years of trust built on a global standard

Ten years have passed since its establishment. Through thorough objective data analysis and examination by a panel of experts, it has now become a proof of "authenticity that is not influenced by trends". Only a handful of companies are selected from more than 2,000 nominees worldwide. We have been selected from more than 2,000 nominees from all over the world, and we are the only company in the world to have been selected for four consecutive years.

[Supplementary data: List of 10 world-renowned "destinations"].

This special issue introduces 10 "destinations (destinations) worth bothering to visit" selected from around the world.

The 10 destinations are selected from all over the world and are worth a visit.

The diverse specialties: Brands from the U.S., South Africa, Hungary, Australia, and other countries are selected for their local culture, from traditional confectionery to the latest dining experiences and artisanal roasting places.

Shiraoi, Japan: Along with these world-famous stores, "Amano Family Farm" from Hokkaido was selected as a next-generation model that combines traditional techniques with the latest DX.

▼Related Information (Past Press Releases)

Release when we received the award for three consecutive years: https://www.atpress.ne.jp/news/560985

List of our distribution achievements: https://www.atpress.ne.jp/news/company/112162

The title of "Takegishi Meat Technician" is recognized by the traditional school established in 1964. The proven techniques protect the flavor of Shiraoi Beef.

Official Winner Logo: The official certification logo presented by "Luxlife" in the U.K., which certifies the world-class quality of the beef. The Amano Family Farm logo is engraved in the center.

About Amano Family Farm Ltd.

Location ： 766-125 Shiraoi-cho, Shirao-gun, Hokkaido

Official website : https://amano-familyfarm.com/

Representative: Katsuto Amano

Business Description: Established in 1999. The 4th designated Shiraoi beef dealer.

Official Logo: Amano Family Farm Official Logo

Proof of quality: Shiraoi Beef official brand logo certified as a regional collective trademark (Registration No. 5043387). We are the 4th designated Shiraoi beef distributor.