A very popular bakery in Hokkaido with 4.01 million views on social networking sites Freshly baked salted bread and scones SiOKUMA BAKERY Isesaki The first in Gunma! Opened on Thursday, 4/9!

2026.03.30 09:30

R＆Iカンパニーリミテッド株式会社

R&I Company Limited (2-24, Minami 20-jo Nishi 8-chome, Chuo-ku, Sapporo, Hokkaido 064-0920, Japan; President: Kozo Saito), which operates a trailer house business including outsourced brands such as "MILK DO dore iku? (Location: 2-24, Minami 20-jo Nishi 8-chome, Chuo-ku, Sapporo-Fushiko, Hokkaido, 064-0920, Japan; President: Kozo Saito) will open SiOKUMA BAKERY ISEZAKI (in the parking lot of Isesaki Gardens, 3406-3 Miyako-cho, Isesaki, Gunma 372-0801, Japan). SiOKUMA BAKERY, which drew huge lines at its Sapporo Fushiko and AEON Asahikawa Shunko stores, is a specialty bakery featuring the popular trend of "salted bread. Its popularity has been at the center of a "buzz" on social networking sites.

The Isesaki store's limited menu item, "Black Pepper-Scented German Potato Salt Bread (360 yen)," is crispy and savory on the outside, and rich and tasty on the inside, with German potatoes wrapped in a luxurious salted bread. It is accented with a pinch of black pepper.

The product and design were produced by "hanninmae," a company that has worked with the very popular and famous "Milked Drake," "SiOKUMA BAKERY," "Ushiyotei," and "Ebi Sennin.

The cutting-edge craftsmen of Hokkaido have joined forces to bring smiles to the faces of customers from Gunma through their brand.

「SiOKUMA BAKERY」

SiOKUMA BAKERY

本店行列の様子

Standing in line at the main store

名物塩パン

Specialty salted bread

ふわふわ生クリーム

Fluffy fresh cream

自家製ティラミス

Homemade tiramisu

チョコスコーン

Chocolate scone

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About SiOKUMA BAKERY, a store of freshly baked salted bread and scones

SiOKUMA BAKERY's bread is made with Hokkaido wheat "Minori Chikara" and "Harukirari" and rolled with butter in a simple dough. Unlike ordinary salted bread, SiOKUMA BAKERY's bread is characterized by its pretzel-like, sticky texture.

Menu introductions.

Isesaki's limited menu: German Potato Salt Bread with Black Pepper Scent (360 yen)

A savory salt bread with a crispy outside and a soft and chewy inside is wrapped with a rich and flavorful German potato filling. Accented with a touch of tangy black pepper.

Specialty salted bread: 270 yen

Made with Hokkaido wheat "Minori Chikara" and "Harukirari", this pretzel-style salted bread has a sticky texture not found in other salted breads.

Fluffy whipped cream 350 yen

Sandwiched between whipped cream and 100% fresh Hokkaido cream.

Homemade Tiramisu 390 yen

Homemade tiramisu cream sandwiched with whipped cream made from 100% fresh Hokkaido cream.

An Butter Sandwich 390 yen

Luxurious sandwiches with Hokkaido tsubu-an (sweet bean paste) and butter.

Truffle salt 320 yen

A simple but sumptuous delicacy made with aromatic truffle salt.

Mentaiko Mayo 420 yen

A generous amount of mentaiko (cod roe) mayo is sandwiched between two pieces of freshly baked salted bread. It is topped with fragrant nori seaweed.

Condensed Milk Salt Miruku 380 yen

The sweetness of rich condensed milk and saltiness create a perfectly balanced milk flavor.

Luxury Honey Butter 280 yen

The rich aroma of butter and the sweetness of rich honey spread blissfully.

Garlic Butter Salt Bread 370 yen

The garlic butter sauce is soaked into the entire bread and baked to perfection. A cream cheese sandwich is also included for a luxurious taste.

Salted Butter Scone 290 yen

Salted butter scones made with Hokkaido wheat and butter. The characteristic texture of the scone is a flaky texture, and the salt adds a nice accent. The flavor makes you want to eat a lot of them.

Chocolate scone: 380 yen

Cocoa powder and chocolate chips are mixed into the dough made from Michi-grown wheat. These luxurious scones are richly flavored with plenty of butter.

All prices include tax.

About the food production group "hanninmae

Based in Sapporo, Hokkaido, hanninmae is a food production group that currently operates 76 restaurants in 18 categories throughout Japan. They provide one-stop support for product development, design, and sales promotion.

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