Nissy (Takahiro Nishijima) is the image model for the new brand "HAIDEY"! Simultaneous launch of two product lines: standard contact lenses and toric contact lenses

Nissy (Takahiro Nishijima) x HAIDEY

(Head office: Chuo-ku, Osaka; CEO: Midori Kayama) announces the launch of a new contact lens brand "HAIDEY" featuring artist/actor Nissy (Takahiro Nishijima) as its image model. The new product line, consisting of two lines, standard contact lenses and "TORIC" contact lenses for astigmatism, will go on sale on April 6 (Monday).

Under the concept of "Have Ideal Eyes," HAIDEY proposes new values as "impression-correcting lenses" that do not emphasize the eyes, but rather convey a person's own attractiveness without over or under emphasizing it.

■Brand Concept

HAIDEY

HAIDEY TORIC

The gaze transcends boundaries.

"HAIDEY" is a new value proposition, an "impression-correcting lens" that conveys a person's own attractiveness and attractiveness.

HAIDEY is a contact lens brand born from this new perspective.

We do not add to the eye, we bring out the eye.

Until now, the mainstream of colored contact lenses has been to create an impression by changing the eyes.

However, HAIDEY's goal is to correctly convey the charm that already exists within a person, without over- or under-doing it.

This is the new concept of "impression-correcting lenses" proposed by HAIDEY.

■What are impression-correcting lenses?

Lenses that do not change the eyes themselves, but rather correct the impression they give.

By designing color, light, and balance, the impression is naturally created without over-emphasizing the eyes.

It is not too much, but it definitely makes a difference. This is the new value proposed by HAIDEY.

■Launch Commemorative Campaign

To commemorate the launch of the new product, a campaign will be held both online and offline.

【Online campaign】

Pre-order sales and a campaign to commemorate the launch will be conducted at the "Color-Con Plus Rakuten Ichiba Store."

＜Sales Schedule＞

Pre-order: April 3, 2026 (Fri.) 12:00 - April 5, 2026 (Sun.)

Sales start: April 6, 2026 (Mon.)

＜Campaign Details＞

Buy two boxes of the target products at the same time and get one "postcard" as a present.

In addition, a raffle ticket for an "original mirror" will be given.

HAIDEY CAMPAIGN

HAIDEY TORIC CAMPAIGN

▼Target stores

・Color-Con Plus Rakuten Ichiba Store: https://www.rakuten.co.jp/sweet78/

A second campaign and expansion of sales channels are also planned in the future.

【Offline Campaign】

A campaign limited to Don Quijote will be conducted in conjunction with the launch of the product on April 6, 2026 (Monday).

▼Target stores

・MEGA Don Quijote Shibuya Main Store

・Don Quijote Umeda Main Store

The number of stores where the product will be sold will be expanded sequentially in the future.

■Product Overview

Based on the new concept of "impression-correcting lenses," HAIDEY will simultaneously launch two lines: standard contact lenses and toric contact lenses.

The design allows users to choose the lens that best suits their individual eyes, achieving a natural change in impression.

(1)HAIDEY (standard contact lenses)

A standard line that naturally brings out a person's natural charm by adjusting eye color, light and balance.

HAIDEY

Product name ： HAIDEY

Release Date ： April 6, 2026 (Monday)

Color ： Total 6 colors

Wear Period ： 1 day

Content ： 10 lenses per box

Price ： 2,100 yen + tax

BC ： 8.5-8.6mm

DIA ： 14.1-14.2mm

GDIA ： 13.2-13.4-13.6mm

Moisture content ： 58.0％

Power ： ±0.00, -0.75 to -5.00 (0.25 steps),

　　　　　 -5.50 to -8.00 (0.50 steps)

Approval number: 22800BZI00037A40

URL ： https://sweet78.co.jp/haidey/

(2)HAIDEY TORIC (toric contact lenses)

Natural beauty for people with astigmatism.

HAIDEY TORIC lenses combine both vision correction and design, and are designed to "create the right impression" in the same way as standard contact lenses.

This lens offers natural impression change without a sense of discomfort to users with astigmatism, who until now have had limited options.

HAIDEY TORIC

Product name: HAIDEY TORIC

Release Date ： April 6, 2026 (Monday)

Color ： Total 3 colors

Wear Period ： 1 day

Content ： 10 lenses per box

Price ： 2,100 yen + tax

BC ： 8.7mm

DIA ： 14.5mm

GDIA ： 13.4-13.6mm

Moisture content ： 58.0％

Power ： ±0.00, -0.75 to -5.00 (0.25 steps),

　　　　　　 　 -5.50 to -8.00 (0.50 steps)

Astigmatism (CYL): -0.75D / -1.25D

Astigmatic Axis (AXIS): 180°

Approval number: 22800BZI00037A40

URL ： https://sweet78.co.jp/haidey/

About Sweet Co., Ltd.

Established in Osaka in July 2008, Sweet Co., Ltd. is a manufacturer that plans, develops, and sells original products such as colored contact lenses, cosmetics, and beauty products. Under the brand message "Girls, be ambitious Girls, be happy," the company provides comfortable, wonderful time and beauty to all girls regardless of age, in keeping with their desire to "be a girl". We focus on creating products that are both trendy and a hit in order to respond to women's desire to "be prettier" and "be more beautiful" in the beauty industry.