Celebrating 20 years in business, we challenge the evolution of "Akakara-nabe"! One rank higher "Akakara Nabe Premium" to be offered at 159 stores nationwide from October 1.

KORA CO.,LTD. (Headquarters: Toyohashi City, Aichi Prefecture; President: Masaaki Sakamoto), which operates 161 Akakara restaurants nationwide (as of the end of August 2023) under the corporate philosophy of "a company that creates deliciousness and fun," will offer Akakara Nabe Premium, an evolution of its signature menu item, Akakara Nabe, for 1,738 yen per person (tax included), available from Sunday, October 1 through Thursday, November 30. (minimum order of two servings) .

Celebrating the 20th anniversary of its establishment, the company has decided to "provide a special experience for our customers! We want to pursue tradition and innovation in our products! Akakara Nabe Premium" was born from this desire. The Akakara nabe, characterized by its "rich flavor and addictive spiciness," was completed through a series of product developments, including a review of the recipe from the time of its establishment to the present, and a change in the formula of the nabe miso, the foundation of the nabe soup. We hope that you will take this opportunity to experience the one-rank higher taste of Akakara's unique rich, refreshing, and spicy flavor, which is worthy of the name "Akakara Nabe Premium".

Image of "Akakara Nabe Premium

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Image of Akakara Nabe Premium

▪️86% of women in their 20s said it tasted better.

The development of "Akakara Nabe Premium" was based not only on internal feedback, but also on the opinions of 101 Akakara fans (mainly men and women in their 20s) who participated in tasting sessions held in Tokyo and Nagoya. We were able to reflect many of the feedback we received in product development, including comparisons with conventional Akakara nabe soup and impressions of the ingredients and portion sizes. As a result of the survey, 86% of women in their 20s rated the richness and flavor of the soup as better than the conventional one.

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Photo of tasting event

▪️Evolved point 1: Enhanced umami for a richer, richer soup!

Spiciness: We used higher quality chili peppers than those used in Akakara nabe,

Umami: In addition to Japanese beef hormone, beef shimachou is used.

　The combination of two types of beef hormone, small intestine and large 

   in testine, gives the soup a richer, more intense flavor,

Full-bodied: The sweetness of honey is added to the homemade special nabe miso used in the soup, The soup is now even richer and richer in flavor.

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New Soup Features

▪️Evolved point 2: New six carefully selected ingredients!

The new ingredients used are ginger-scented Nagoya Cochin cured Tsukune, pork belly from Hokkaido brand pork, chunky Soy Milk Tofu, high-quality beef shimachou, plump shrimp, and red-centered daikon radish. In addition, we have improved our in-house developed method of cutting fried tofu by cutting it in a crisscross pattern so that the soup does not run away when you put it in your mouth and you can feel its juiciness more. The white onion has been cut thicker to allow the taste buds to enjoy the texture and sweetness of the onion.

1. Ginger-scented Nagoya Cochin Fresh Tsukune

Nama Tsukune has an addictive flavor with the delicious taste of Nagoya Cochin, a premium brand of chicken, and the taste of ginger. The addition of valuable domestic yagen cartilage, kuwai (water shield), and lotus root gives the tsukune an enjoyable texture. The ingredients are individually placed in the pot in front of the customers at the best timing after the pot is cooked, so the original flavor of the ingredients can be enjoyed even more.

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Nagoya Cochin Raw Tsukune with a hint of ginger

2. Hokkaido brand pork belly

Brand-name pork from Hokkaido, Yukiguni-grown pork belly has an appealing sweet and savory pork flavor. The low melting point of the fat makes it easy for the juicy flavor to spread in the mouth, and the rich pork flavor can be felt.

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Pork belly of brand-name pork from Hokkaido

3. Moist soymilk bean curd, tofu

The ingredient that received the highest evaluation at the preliminary fan tasting was this soybean milk bean curd. When cooked, it becomes plump and chewy, enhancing the sweetness of the nabe miso and filling the mouth with a mellow flavor. It is also hard to boil down, so you can enjoy both the taste and texture until the very end.

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Soy Milk Soy Tofu

Akakara Nabe Premium Product Outline

Price: 1,738 yen per serving (including tax) 

      *Orders for two servings or more available

12 kinds of ingredients: Ginger-scented Nagoya Cochin Tsukune (raw chicken meatballs), pork belly from Hokkaido brand-name pork, beef shimachou, Soy Milk Soy Tofu, shrimp, Japanese beef hormone, fried bean curd, Chinese chives, Chinese cabbage, bean sprouts, red radish, chives

If you are allergic to shrimp, you can substitute pork belly for the shrimp.

Sales period: October 1 (Sun.) - November 30 (Thu.)

Available at 159 stores nationwide (Not available at Akakara Seoul)

For a list of Akakara stores, please visit https://www.akakara.jp/restaurant/

Akakara Nabe Premium special page: https://www.akakara.jp/akakaranabe_premium/

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Akakara Nabe Premium POP

New toppings that go well with Akakara Nabe Premium

Mochi Kinchaku (2 pieces): 319 yen

The fried bean curd and rice cake soaked in the flavor of the nabe broth is a must-have.You can enjoy all the deliciousness of the broth.

Mochi Kinchaku is only available as a topping.

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Topping Mochi Kinchaku

SNS campaign to celebrate the release of Akakara Nabe Premium

A follow and repost campaign on Akakara's official X (formerly Twitter) will also be held for a limited time. Follow the Akakara Official X account and repost "Akakara Nabe Premium" posts to win a 5,000 yen off coupon for 20 winners by drawing lots.

Campaign period: September 20 (Wed) - October 1 (Sun)

Coupon validity period: October 1 (Sun.) - November 30 (Thu.)

Akakara Brand Overview

This year marks the 20th anniversary since the first Akakara restaurant opened in Nagoya in August 2003. The signature product, "Akakara nabe" is characterized by its "rich flavor and addictive spiciness" made from a unique blend of several spices including chili peppers based on a special nabe miso (soybean paste). Akakara's unique flavor, which cannot be experienced anywhere else, has been well received by many customers and is now available at more than 160 stores nationwide.

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Akakara Logo

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Akakara Store